Modern Marketing Engine podcast hosted by Bernie Borges
312 episodes - English - Latest episode: almost 3 years ago - ★★★★★ - 45 ratingsThe Modern Marketing Engine podcast hosted by Bernie Borges is the podcast for the modern marketer who wants to hear from their peers in the trenches and the occasional analyst or rock-star-influencer sharing strategies and tactics about what’s working in modern marketing. Show notes are available at http://bit.ly/MME-show
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Episodes
How SAP Is Innovating in Social Selling ROI Measurement
March 14, 2018 09:00 - 30 minutes - 24.3 MBSubscribe to Social Business Engine Apple Podcasts | Stitcher | Google Play What is the real ROI of social selling in a global company like SAP? With social selling still being relatively new, it’s hard to tell because there are few baseline standards to compare against. But the SAP team is creating innovative ways to measure social selling. The theme of this fifth and final episode of this UpClose series is how SAP is measuring Social Selling ROI. You’ll hear from Kirsten Boileau - Global...
Winning at Social Selling Training & Enablement
March 07, 2018 10:00 - 26 minutes - 21.4 MBSubscribe to Social Business Engine Apple Podcasts | Stitcher | Google Play Social selling training is a key part of any modern, successful sales force. The team at SAP recognizes this fact and has put together a world-class social selling training program for their sales teams across the globe. The theme of this episode, number four in our series, “Savvy Social Selling, the SAP Way” is Social Selling Training & Enablement. Bernie speaks with SAP team members, Marco Cai - Global Head of ...
Alignment of Sales and Marketing for Social Selling Success at SAP
February 28, 2018 10:00 - 34 minutes - 28 MBSubscribe to Social Business Engine Apple Podcasts | Stitcher | Google Play The global team at SAP has proven to be successful at social selling, and the sales and marketing alignment they’ve achieved is one of the main reasons why. To highlight how SAP aligns sales and marketing company-wide, Bernie is joined on this episode by Dr. Marcell Vollmer, Chief Digital Officer of SAP Ariba - Niels Hoogkamer, Sr., Field Marketing Manager at Concur, an SAP Company - Matthew Iacoviello, Head of S...
Social Selling Best Practices
February 21, 2018 10:00 - 22 minutes - 18.1 MBSubscribe to Social Business Engine Apple Podcasts | Stitcher | Google Play Even the most seasoned technology sales professionals need to develop social selling best practices - but they can take years to develop. That's what makes conversations like this one so powerful. In this episode, Bernie Borges explores the best practices of some of SAP’s most seasoned and successful sales professionals. You'll hear social selling tips from Account Executive Alex Hunter, Gaston Edreira, Business ...
Social Selling Impact! Why Managers Should Encourage Social Selling!
February 14, 2018 10:00 - 30 minutes - 24.8 MBSubscribe to Social Business Engine Apple Podcasts | Stitcher | Google Play The sales world is changing, and social selling is becoming a powerful tool in today's sales toolbox. This episode of Social Business Engine introduces a multi-part series of podcast episodes we have entitled “Up Close: Savvy Social Selling the SAP Way: Best Practices that Win Customers.” This series of interviews will bring you the insights from some of SAPs most successful leaders and brightest minds. In this...
How Personal Branding Complements the Employer Brand Strategy at Merck & Co., Inc.
February 07, 2018 10:00 - 34 minutes - 27.5 MBSubscribe to Social Business Engine Apple Podcasts | Stitcher | Google Play Every brand strategy is about gaining attention for the company, but it has to be done in a way that does more than simply talk about what the company is doing. It’s got to engage with real people over issues they truly care about. In other words, it needs to have a relational element to it. That’s exactly what Merck is doing with their highly effective approach. On this episode, Bernie talks with John Graham, ...
Mobilizing Employees at Frontier Communications as Brand Advocates in the Face of Business Challenges
January 31, 2018 10:00 - 29 minutes - 23.8 MBSubscribe to Social Business Engine Apple Podcasts | Stitcher | Google Play Every business, large or small could use brand advocates - those customers who trumpet the businesses praise and express their delightful experiences with the company to others. But it’s also vital that a company’s leadership learn to nurture that same attitude among its employees. The benefits of building that kind of culture among a working team can be incredible. On this episode of Social Business Engine Ber...
Harnessing Propensity to Buy Data to Create Sales Ready Conversations
January 24, 2018 10:00 - 38 minutes - 30.5 MBSubscribe to Social Business Engine Apple Podcasts | Stitcher | Google Play The typical MQL (marketing qualified lead) approach to measuring KPIs is fading out. What’s the new approach that’s replacing it? An account-based approach that considered the data that shows people’s propensity to buy. On this episode, Bernie chats with Diana Eadington Reed, Director of the North America Small & Medium Business (SMB) marketing team for Oracle Cloud. Her team helps high-growth small and medium-...
Marketing & Sales Alignment Has Arrived with Barb Giamanco
January 17, 2018 10:00 - 36 minutes - 29.3 MBIf you don’t know Barbara Giacomo, she is CEO of Social Centered Selling and globally recognized as a sales leader. She’s the co-author of The New Handshake: Sales Meets Social Media. Barb is a popular keynote speaker, sales and social media strategist and she is also the host of the popular Razor's Edge podcast, which you’ll hear more about it in this episode. Barb is consistently a Top 25 Influential Leader in Sales, a Top 25 Sales Influencer on Twitter, one of the Top Sales World’s Top ...
The Journey to Social Media Innovation and Influence with Mike Stelzner
January 10, 2018 10:00 - 35 minutes - 28.6 MBThe Journey to Social Media Innovation and Influence with Mike Stelzner This episode is an intriguing conversation about social media innovation - what it is and what it takes to truly do it in an increasingly crowded social media space - with none other than Mike Stelzner. If you don’t know Mike Stelzner, he’s a big name in the social media industry. Mike is the founder and CEO of Social Media Examiner which is the world’s largest social media marketing resource. The website publishes...
Winning and Keeping Customers for Long-Term Sustainable Value
January 03, 2018 10:00 - 38 minutes - 69.8 MBSteve Paul, Vice President of Sales and Commercial Operations at Breg is the featured guest on episode 191. Breg is a manufacturer of sports rehabilitation products and solutions. Steve is responsible for a global team that drives customer acquisition and retention. My conversation with Steve is focused on a business challenge that all businesses face – winning and keeping customers for long-term sustainable value. We all want to win and retain customers. On this episode, Steve explains how ...
Why Procurement is a Front Runner to Digital Transformation
December 20, 2017 15:20 - 32 minutes - 59.5 MBDr. Marcell Vollmer, Chief Digital Officer at SAP Ariba, is the featured guest for episode 190. I met Marcell when he contributed to a five-episode podcast series publishing here soon that features social selling practices at SAP. On this episode, Marcell delivers fascinating insights into digital transformation strategies, particularly in the strategic role of procurement in a business. My conversation with Dr. Marcell Vollmer will open your eyes, as it did mine, in understanding why the pr...
How Chatbots Can Make Life Easier for Marketing & Sales Employees
December 13, 2017 10:00 - 36 minutes - 33.3 MBAbhishek Shanbhag is Practice Head - Solutions and the Co-Founder of Acuvate, a leader in building and deploying business productivity solutions that leverage AI, data, and analytics to allow employees to work more productively. Abhishek has consulted with clients globally to provide solutions on technologies such as SharePoint, Office 365, and Azure. He has worked with clients across multiple industry domains. His current focus is artificial intelligence, chatbots, and machine learning, a...
How Conversational AI Provides Marketing and Sales a Competitive Edge
December 06, 2017 10:00 - 35 minutes - 32.5 MBAlex Terry, CEO of Conversica is an accomplished and award-winning Internet business veteran with a strong track record of driving results and growth. Conversica, an award-winning SaaS software company, was recently named 2017 Best in Biz Enterprise Product of the Year in the sales software category. This award recognizes how Conversica’s AI-powered sales assistant is revolutionizing how businesses connect with their prospects and customers at scale. Listen to episode 188 to hear more about ...
Deploying and Integrating a Modern CRM System
November 29, 2017 10:00 - 31 minutes - 25 MBBrian Shultz is Vice President of Sales & Marketing at ABB, a pioneering tech company that is over 100 years old. Their biggest competitors are GE and Siemens. The two main elements of ABB are electricity and process automation, where Brian's role resides. He leads his teams to optimize business while delivering a premium experience for ABB’s customers and partners. In this podcast episode, we discuss what it takes to deploy a modern CRM (Customer Relationship Management) system. The insight...
B2B Brand Marketing as a Driver of Growth
November 21, 2017 10:00 - 31 minutes - 25.6 MBAnthony Kennada is a B2C marketer trapped in a B2B body. He is CMO of Gainsight and has been with the company since inception. Anthony has a bit of an unconventional marketing background that you'll learn about in the podcast. Marketing was something he hadn't done before starting with Gainsight. On this episode, you’ll discover how Anthony applies a B2C mindset to B2B brand marketing with exceptional results to show for it. View the show notes: http://www.socialbusinessengine.com/podcasts...
A Top-Down Approach to Employee Engagement on Social Media
November 15, 2017 10:00 - 37 minutes - 30.2 MBKarin Aviles is Senior Manager of Demand Generation & Field Marketing at Direct Energy Business. Previously, she was with Verizon for nine years. In this podcast episode, Karin explains how she's applying everything she learned at Verizon, into her role at Direct Energy Business where she's currently rolling out an employee engagement program. Direct Energy Business is part of the parent company Centrica Business Solutions, a large power company with four million customers in the United St...
The Modern Buyer Needs a Modern Seller
November 08, 2017 12:42 - 38 minutes - 35.8 MBGlenn Donovan, Director of Clients at GaggleAMP is the featured guest on episode 184. Glenn and I have a conversation about a topic we are both passionate about, and that’s how the modern buyer needs a modern seller. Without a modern seller, there’s a disconnect, and, that’s a bad experience for the modern buyer. As you can guess, it’s also a bad situation for the seller too–there won’t be a lot of selling success if he or she isn’t engaging with the modern buyer the way he or she wants to...
A Strategy for Global Sales and Marketing Team Alignment
November 01, 2017 09:00 - 33 minutes - 30.3 MBJorge Solorio is the Industrial Americas Business Manager at Lubrizol Advanced Materials where he is responsible for marketing and sales for their Corzan product line. On this episode, Jorge explains how he led a strategic initiative to launch an online destination centered on one dedicated product within a large company. He also discusses how he is achieving alignment between sales and marketing with the results to prove it. Lubrizol is a large chemical company that started in 1928. Corza...
Turn Disruption and Change into Opportunity and Advantage
October 25, 2017 09:00 - 28 minutes - 22.5 MBThe featured guest on episode 182 is Daniel Burrus. Daniel is recognized as one of the world’s leading technology forecasters and innovation experts. You can tap into his insights by listening to this episode. Another way to absorb his futurist ideas is by reading his seventh and latest book, The Anticipatory Organization. On this episode, Daniel explains why he wrote his newest book, who it's for, and why brands need to be anticipatory rather than reacting once there's already a problem. ...
Marketing Cyber Security Software through Account Based Marketing
October 18, 2017 09:00 - 33 minutes - 26.6 MBMike Volpe is the Chief Marketing Officer at Cybereason. I’ve had the privilege of knowing Mike for about ten years, and I consider him to be one of the brightest marketing minds. He combines inbound content, SEO, video, podcast and traditional marketing with account based marketing strategies to support the sales efforts at his current company, Cybereason. Mike is a very hands-on marketing executive. As a member of the founding team and CMO at HubSpot, he drove their growth from zero to 1...
Creating Online Customer Conversations through AI Powered Intelligence
October 11, 2017 09:00 - 35 minutes - 28.3 MBEpisode 180 features Miki Goyal, Chief Technology Officer at TimeTrade. Miki leads TimeTrade’s software engineering organization where his focus is leading the company’s product roadmap for their market-leading cloud appointment scheduling platform. On this episode, we discuss how TimeTrade is enabling automated appointment setting using Artificial Intelligence (AI) and machine learning capabilities. In case you're not familiar with TimeTrade, it's a customer engagement platform fueled...
A Love Story: When Sales and Marketing Get Aligned
October 04, 2017 09:00 - 27 minutes - 21.8 MBOn the fifth and final episode of this UpClose Podcast Series with Dayle Hall, SVP of Marketing at Lithium Technologies, we discuss the "love story" between marketing and sales. This podcast series showcases The 5 Most Influential Topics for B2B Marketing, and includes one episode each on a data overload, digital customer experience, and the state of social engagement. On this episode, you'll discover what's possible when aligning marketing and sales, leading the two to work superbly togethe...
The State of Social Engagement 2017
September 27, 2017 09:00 - 16 minutes - 13.1 MBThe UpClose Podcast Series with Dayle Hall, SVP of Marketing at Lithium Technologies continues with episode four. Of The 5 Most Influential Topics for B2B Marketing, so far we've discussed influencer marketing, data overload, and digital customer experience. On episode four we look at the current state of social engagement by reviewing Lithium's "The State of Social Engagement Report." Find out what challenges brands and marketers are facing and learn how you can get more from your digital a...
Digital Customer eXperience is the New Battle Ground
September 20, 2017 09:00 - 18 minutes - 14.5 MBDayle Hall, SVP of Marketing at Lithium Technologies is back for episode three of this UpClose Podcast Series. So far of The 5 Most Influential Topics for B2B Marketing, we've discussed influencer marketing and data overload. On this episode, we're focusing on digital customer experience. This is a big topic, and we cover as much as we can in this short podcast episode. The statistics we point out further bolster the argument to engage on the digital customer experience (CX) battle ground. ...
Data Overload: How Do You Harness It?
September 13, 2017 04:01 - 22 minutes - 18.4 MBDayle Hall, SVP of Marketing at Lithium Technologies is joining me for episode 2 of this UpClose Podcast Series to discuss an issue many marketers are facing — data overload. This five part series covers The 5 Most Influential Topics for B2B Marketing. In the second episode, Dayle explains how B2B marketers can harness all of the data that's available to them. Get all five episodes in one recording plus Social Business Journal Volume 10 now. How to Overcome Data Overload The volume of...
B2B Influencer Marketing is Dead - All Hail Marketing to Influencers!
September 06, 2017 04:01 - 24 minutes - 19.4 MBDayle Hall, SVP of Marketing at Lithium Technologies, is joining me for this special UpClose Podcast Series. In this five part series, we are looking at The 5 Most Influential Topics for B2B Marketing. In episode one, Dayle explains effective B2B influencer marketing and reviews a few case studies of B2B brands succeeding at influencer marketing. View the show notes page: http://www.socialbusinessengine.com/podcasts/b2b-influencer-marketing-dead
Marketing as a Profit Center
August 30, 2017 09:00 - 15 minutes - 12.2 MBI recently sat down with Joe Pulizzi, Founder and CEO of Content Marketing Institute. We discussed his new book Killing Marketing, which is essentially about making marketing a profit center. Don’t believe me? Read on or watch my video conversation with Joe below. View the show notes page: http://www.socialbusinessengine.com/podcasts/marketing-profit-center
Podcasting Trifecta for Sales Leadership, Sales Professionals, & Marketing Practitioners
August 23, 2017 09:00 - 21 minutes - 19.7 MBEpisode 173 is a special episode. I joined up with two of my co-founders at Vengreso on a recorded Zoom video call to discuss podcasting. When you listen to the podcast above or watch the video below you'll meet Phil Gerbyshak, Chief Digital Officer at Vengreso, and Mario Martinez, Jr., CEO at Vengreso. Phil and Mario both host their own podcast. Essentially, the Vengreso team has three podcasts. On this episode, we explain what they are, how each is unique, and frankly why we think you migh...
Harnessing Data through AI to Understand the B2B Buyer’s Journey
August 15, 2017 15:33 - 45 minutes - 42.2 MBRaviv Turner is Co-Founder and CEO at CaliberMind. On this episode, he and I discuss the challenges B2B marketers face in understanding the lengthy buyer’s journey. It's long, it’s complex, there are more people involved, and there is a ton of data spread across both structured and unstructured sources. He explains how CaliberMind uses machine learning techniques to harness data across the broad spectrum of sources, resulting in improved sales pipeline and accelerated close rates. We also ...
The Evolution of Marketing Technology and What It Means for Marketers
August 09, 2017 09:00 - 40 minutes - 37.2 MBScott Brinker is Co-Founder & Chief Technology Officer at ion interactive inc., a marketing software company that helps with the creation of interactive content. He lives at the intersection of marketing and technology. On this episode, Scott and I discuss the evolution of marketing technology and how it impacts marketers in their job, career, and overall performance as marketing professionals. You'll also find out why Scott says marketing should be considered an Olympic sport. View the ...
New Rules of Marketing Are Fun
August 02, 2017 09:00 - 43 minutes - 40.3 MBDavid Meerman Scott is a globe trotting speaker and international best selling author. He is also on the advisory board at Vengreso, where I’m CMO and a co-founder. It’s truly an honor to know David, as I’ve long admired his body of work. David has published ten books on marketing strategy, one of which has become a classic. He's a successful practitioner of the marketing strategies and tactics he references. The case study examples he shares in this podcast will inspire you. If you ever g...
The Journey to Sales 3.0
July 25, 2017 19:05 - 37 minutes - 34.3 MBGerhard Gshwandtner is the Founder and CEO of Selling Power Magazine, the leading media property that provides senior sales managers with high-quality content. On this episode, Gerhard opens up about the three biggest trends in business all leaders must understand on their journey to Sales 3.0. View the show notes: http://www.socialbusinessengine.com/podcasts/journey-sales-3
Human Assisted AI Breeds Social Sales
July 19, 2017 10:00 - 37 minutes - 34.1 MBScott Lewis is the Co-Founder and CEO of KickFactory — a personalized engagement platform that utilizes artificial intelligence (AI) to identify potential sales opportunities on social media.The program finds a potential customer based on social media activities, suggests the best reply for a brand (client), and the best place for a conversion. Scott shares how KickFactory combines the power of AI with community managers – real people - who confirm the identification of a prospective buyer...
The Rise of Account Based Marketing through AI
July 12, 2017 08:00 - 32 minutes - 26.3 MBNate Skinner, Vice President of Product Marketing at Salesforce, has been in B2B marketing for ten years with a focus on enterprise software, cloud, and mobile technology. Nate is responsible for B2B marketing for Salesforce, Pardot, and Einstein. Nate and I are diving into Salesforce Einstein Accounts Based Marketing (ABM). You’re going to learn what it is, how it’s used, and examples of Salesforce Einstein in action. If you’re a regular listener to this podcast, you’ve noticed that I’m p...
Shattering the Digital Sales Paradigm
July 05, 2017 15:37 - 33 minutes - 26.8 MBOn this special episode, I interview my co-founders at Vengreso. What we’re doing at Vengreso is relevant to the editorial mission of the Social Business Engine podcast. It is my goal that each episode brings you valuable insights from brands, tech companies, authors and analysts that might get you inspired to think differently and take action to improve results in your business or your career. So, in that context, I’m introducing you to my co-founders at Vengreso. To be clear, I'm NOT ...
Why Marketers Should Embrace the Age of the Algorithms
June 28, 2017 07:00 - 46 minutes - 37 MBSusan Etlinger, an Industry Analyst at Altimeter, a Prophet company is the featured guest on episode 165. Susan is a globally recognized expert in digital strategy, with a focus on artificial intelligence, big data, analytics and digital ethics. She conducts independent research and has authored a series of reports available for download at Prophet.com. If you’re a regular listener of this podcast, you’ve "met" some of Susan’s colleagues at Altimeter Group including Charlene Li, Brian Solis,...
Niche Blogging Moves the Needle at ANSYS
June 14, 2017 07:00 - 32 minutes - 29.5 MBSandy Adam, Global Manager of Social Media Marketing at ANSYS, returns for her second episode. In case you missed her first appearance on the podcast, let me give you a little background on ANSYS. They're a global leader in engineering simulation software with about 3,000 employees, many of whom have advanced degrees. Their software is used in the creation of rockets, cars, and even smartphones. Sandy is back to update us on how their content – specifically their blog – is moving the needle...
Be a Sales Sherpa via Hyper-Connected Selling
June 07, 2017 08:00 - 34 minutes - 31.4 MBBack for another appearance on Social Business Engine, David J.P. Fisher joins me for episode 163. David, a.k.a. DFish, is a speaker, writer and author of seven books, a musician, a sales coach, a podcaster, and a salsa dancer - really, I've witnessed it! His books are about selling, networking, and building relationships. DFish's latest book is Hyper-Connected Selling: Winning More Business by Leveraging Digital Influence and Creating Human Connection. View the show notes page: http://ww...
5 Ways to Get Huge Value from Attending a Social Media Conference
May 31, 2017 08:00 - 30 minutes - 27.7 MBOver the last couple of years, I've featured multiple guests who were speakers at the Social Media Strategies Summit conferences. Today's guest is the unsung hero behind the scenes of those conferences, Breanna Jacobs. Breanna is the VP of Conference Production at Global Strategic Management Institute (GSMI), a conference and training company. Breanna works to plan, organize and put on The Social Media Strategies Summit conferences three times a year. They’re delivered in San Francisco, Ch...
How GoDaddy Improved their Brand through an Advocacy Program
May 24, 2017 08:00 - 41 minutes - 33.5 MBThis week's guest is Stacey DePolo, Social Advocacy Manager at GoDaddy. Stacey has 20 years experience in digital marketing. She's worked with tech brands, authors, entertainers, artists, and non-profits, specializing in brand advocacy, influencer marketing, customer experience and social media. At GoDaddy, Stacey has been focused on turning their brand image around through customer and employee advocacy strategies. GoDaddy is the world's largest domain registrar with 71 million domains u...
How to Integrate Personalized Video Email into Digital Sales
May 17, 2017 08:00 - 43 minutes - 39.5 MBOn this episode, I'm joined by Ethan Beute, Vice President of Marketing at BombBomb Digital Video. A masterful communicator, and teacher, Ethan is all about connecting goals to strategies and tactics. During our conversation, he explains how to use video email in a digital sales strategy. View the show notes page: http://www.socialbusinessengine.com/podcasts/how-to-integrate-personalized-video-email-into-digital-sales
Secrets to Instagram Branded Content
May 09, 2017 15:55 - 44 minutes - 40.3 MBMelanie Deziel is the former director of creative strategy for Time Inc. and an award-winning branded content consultant, educator, and speaker who travels the world educating marketing, sales, and editorial teams on branded-content best practices. Melanie is also the founder of The Overlap League, a native ad newsletter, and is on the board of the Native Advertising Institute. You may remember her from episode 91 back in December 2015. Since her last appearance on the Social Business Eng...
The Transformation of Selling through Digital Enablement
May 03, 2017 05:00 - 39 minutes - 36 MBThis week's podcast guest is Charlene Li, Principal Analyst at Altimeter, a Prophet Company. Back on episode 94, we discussed key takeaways from her book The Engaged Leader. Charlene has authored five books and is a popular keynote speaker. As an expert in social media and digital technologies, Charlene gives a lot of attention and thought to the disruption of technology on business and how companies need to evolve. On this episode, we dig into one of Altimeter’s most recent research repor...
The Birth of the Employee Ambassador Program at Deloitte
April 26, 2017 11:12 - 35 minutes - 32.8 MBTurner Roach, Social Media Marketing Manager at Deloitte, has been leading their employee advocacy program for over a year. He spent the last five years of his career working in social media and providing training for Deloitte employees to get comfortable using social media. In episode 157 of the Social Business Engine podcast, Turner reveals how Deloitte went from zero to more than 7,000 employees participating in their ambassador program. You'll also hear the substantial impact the employe...
Tactics to Increase Employee Engagement on Social Media
April 19, 2017 05:00 - 37 minutes - 29.8 MBCasey Hall is the Head of Social Media for Business Communications at Thomson Reuters.On this episode, Casey reveals how Thomson Reuters uses best practices to enable employees to use social media. You probably know the Thomson Reuters name for their news business services. But, did you know that they're also a provider of information for professionals in finance, law and other B2B disciplines? They provide actionable insights from data and information to help their professional clients s...
Up Close 2: How to Implement a World Class Lead Gen Content Marketing Program
April 14, 2017 05:00 - 16 minutes - 13.7 MBWelcome to Series 2 of our Up Close podcast series. The theme of this series is A 5 Step Blueprint for Lead Generation Through Content Marketing. My co-host is Guillaume Decugis, CEO of Scoop.it. We’re releasing 5 episodes in a row Monday through Friday. April 14th: How to Implement a World Class Lead Gen Content Marketing Program Content marketing is a must-have for lead generation: the average conversion rate of a website without content is 0.5% vs 2.9% with content Yet, we’ve see...
Up Close 2: Measurement
April 13, 2017 05:00 - 14 minutes - 11.9 MBWelcome to Series 2 of our Up Close podcast series. The theme of this series is A 5 Step Blueprint for Lead Generation Through Content Marketing. My co-host is Guillaume Decugis, CEO of Scoop.it. We’re releasing 5 episodes in a row Monday through Friday. April 13th: Measurement Why lead generation should be the #1 KPI to measure your content performance. How to attribute leads to content (in a way that convinces your VP of Sales). A simple action framework for content marketing analyt...
Up Close 2: Content Marketing Infrastructure
April 12, 2017 05:00 - 13 minutes - 10.8 MBWelcome to Series 2 of our Up Close podcast series. The theme of this series is A 5 Step Blueprint for Lead Generation Through Content Marketing. My co-host is Guillaume Decugis, CEO of Scoop.it. We’re releasing 5 episodes in a row Monday through Friday. April 12: Content Marketing Infrastructure All content should convert… provided you have the right content marketing infrastructure. Distribute content to convert. The 3 pillars of a content marketing infrastructure. Why you need a ...
Up Close 2: Marketing & Sales Alignment
April 11, 2017 05:00 - 13 minutes - 10.7 MBWelcome to Series 2 of our Up Close podcast series. The theme of this series is A 5 Step Blueprint for Lead Generation Through Content Marketing. My co-host is Guillaume Decugis, CEO of Scoop.it. We’re releasing 5 episodes in a row Monday through Friday. April 11th episode 2: Marketing & Sales Alignment Lead generation is a relay race involving marketing and sales: alignment is key. The importance of documenting your content marketing strategy to make sure you have clear alignments...