Up Close 2: Content Marketing Infrastructure
Modern Marketing Engine podcast hosted by Bernie Borges
English - April 12, 2017 05:00 - 13 minutes - 10.8 MB - ★★★★★ - 45 ratingsMarketing Business Management business contentstrategy marketing media sales bernieborges content contentmarketing employeeadvocacy social Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Up Close 2: Marketing & Sales Alignment
Next Episode: Up Close 2: Measurement
Welcome to Series 2 of our Up Close podcast series. The theme of this series is A 5 Step Blueprint for Lead Generation Through Content Marketing. My co-host is Guillaume Decugis, CEO of Scoop.it. We’re releasing 5 episodes in a row Monday through Friday.
April 12: Content Marketing Infrastructure
All content should convert… provided you have the right content marketing infrastructure. Distribute content to convert. The 3 pillars of a content marketing infrastructure. Why you need a content hub to generate leads. Good content that gets distribution beats awesome content that gets none all the time. Lead magnets vs traffic magnets.You can get access to all five episodes in one recording – running about an hour – by going here: http://www.findandconvert.com/upclose2