Up Close 2: Measurement

Modern Marketing Engine podcast hosted by Bernie Borges

English - April 13, 2017 05:00 - 14 minutes - 11.9 MB - ★★★★★ - 45 ratings
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Previous Episode: Up Close 2: Content Marketing Infrastructure

Next Episode: Up Close 2: How to Implement a World Class Lead Gen Content Marketing Program

Welcome to Series 2 of our Up Close podcast series. The theme of this series is A 5 Step Blueprint for Lead Generation Through Content Marketing. My co-host is Guillaume Decugis, CEO of Scoop.it. We’re releasing 5 episodes in a row Monday through Friday.

April 13th: Measurement

Why lead generation should be the #1 KPI to measure your content performance. How to attribute leads to content (in a way that convinces your VP of Sales). A simple action framework for content marketing analytics. Why and how to perform regular content audits. How to drive predictable results with content marketing intelligence.

You can get access to all five episodes in one recording – running about an hour – by going here: http://www.findandconvert.com/upclose2