Up Close 2: How to Implement a World Class Lead Gen Content Marketing Program
Modern Marketing Engine podcast hosted by Bernie Borges
English - April 14, 2017 05:00 - 16 minutes - 13.7 MB - ★★★★★ - 45 ratingsMarketing Business Management business contentstrategy marketing media sales bernieborges content contentmarketing employeeadvocacy social Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Up Close 2: Measurement
Next Episode: Tactics to Increase Employee Engagement on Social Media
Welcome to Series 2 of our Up Close podcast series. The theme of this series is A 5 Step Blueprint for Lead Generation Through Content Marketing. My co-host is Guillaume Decugis, CEO of Scoop.it. We’re releasing 5 episodes in a row Monday through Friday.
April 14th: How to Implement a World Class Lead Gen Content Marketing Program
Content marketing is a must-have for lead generation: the average conversion rate of a website without content is 0.5% vs 2.9% with content Yet, we’ve seen that to generate leads with content marketing, you need a documented content strategy aligning sales and marketing efforts You need a content marketing infrastructure to publish and distribute content that converts and a measurement system to measure how many leads your content generates. How can you do that without failing or wasting months? If you have limited resources, work with a content marketing agency to provide strategy and implementation resources. Use automation systems that will ensure your methodology stays consistent, provide time-savings and intelligence to optimize your ROI. 5 examples of how automation can help streamline your lead generation strategy through content marketing.This is the final episode of our Up Close 2 series.
You can get access to all five episodes in one recording – running about an hour – by going here: http://www.findandconvert.com/upclose2