Why Procurement is a Front Runner to Digital Transformation

Modern Marketing Engine podcast hosted by Bernie Borges

English - December 20, 2017 15:20 - 32 minutes - 59.5 MB - ★★★★★ - 45 ratings
Marketing Business Management business contentstrategy marketing media sales bernieborges content contentmarketing employeeadvocacy social Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: How Chatbots Can Make Life Easier for Marketing & Sales Employees

Next Episode: Winning and Keeping Customers for Long-Term Sustainable Value

Dr. Marcell Vollmer, Chief Digital Officer at SAP Ariba, is the featured guest for episode 190. I met Marcell when he contributed to a five-episode podcast series publishing here soon that features social selling practices at SAP. On this episode, Marcell delivers fascinating insights into digital transformation strategies, particularly in the strategic role of procurement in a business. My conversation with Dr. Marcell Vollmer will open your eyes, as it did mine, in understanding why the procurement function in business is a front-runner in digital transformation to make any business future ready. Listen to the episode to understand why he says, "Uber yourself before you become Kodak."

View the show notes: http://www.socialbusinessengine.com/podcasts/procurement-front-runner-digital-transformation