Winning and Keeping Customers for Long-Term Sustainable Value

Modern Marketing Engine podcast hosted by Bernie Borges

English - January 03, 2018 10:00 - 38 minutes - 69.8 MB - ★★★★★ - 45 ratings
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Previous Episode: Why Procurement is a Front Runner to Digital Transformation

Next Episode: The Journey to Social Media Innovation and Influence with Mike Stelzner

Steve Paul, Vice President of Sales and Commercial Operations at Breg is the featured guest on episode 191. Breg is a manufacturer of sports rehabilitation products and solutions. Steve is responsible for a global team that drives customer acquisition and retention. My conversation with Steve is focused on a business challenge that all businesses face – winning and keeping customers for long-term sustainable value. We all want to win and retain customers. On this episode, Steve explains how the customer segmentation and customer mapping process have enabled Breg to increase from 50% to 70% of customers being on a retained solution program.

View the show notes page: http://www.socialbusinessengine.com/podcasts/winning-keeping-customers-long-term-sustainable-value