Modern Marketing Engine podcast hosted by Bernie Borges
312 episodes - English - Latest episode: almost 3 years ago - ★★★★★ - 45 ratingsThe Modern Marketing Engine podcast hosted by Bernie Borges is the podcast for the modern marketer who wants to hear from their peers in the trenches and the occasional analyst or rock-star-influencer sharing strategies and tactics about what’s working in modern marketing. Show notes are available at http://bit.ly/MME-show
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Episodes
How Southwest Airlines Uses Live Video to Humanize the Brand
May 03, 2016 15:09 - 34 minutes - 31.4 MBDerek K. Hubbard, Social Business Specialist at Southwest Airlines, joined me on episode 111 to discuss Southwest's strategy with live video. This 49-year-old brand is embracing live video as a means to communicate with their customers, recruit new employees, and humanize the brand. Derek reveals how their employees go through training and a practice run before going live. He also talks about the platforms Southwest Airlines has experimented with and reveals which have provided them with th...
In the Midst of the CMO Storm
April 26, 2016 16:16 - 37 minutes - 34.3 MBStephen Marshall, Asia-Pacific Program Manager for IBM’s Global C-Suite Study, gave me a complete look at the findings of the 2015 Global C-Suite study. The study includes the perspectives of 5,000 Chief Marketing Officers around the globe with a look at why they're focused on customer experience. Find out why Stephen says that CMOs should be looking for ways to be disruptors before their business is affected by someone else's disruptive innovation. How will the findings from this recent st...
Digital Transformation Takes an OPPOSITE Approach
April 19, 2016 11:58 - 41 minutes - 38.1 MBBrian Solis is Principal Analyst at Altimeter Group, a Prophet Company, and an award-winning author, keynote speaker and digital anthropologist. Brian's focus on digital transformation in his recent research on the 8 Success Factors of Digital Transformation inspired me to extend the invitation to him to share the key findings on our podcast. Through Brian's research, he and Jaimy Szymanski, Digital Experience Analyst at The Altimeter Group, uncovered a framework many digital leaders follow...
How CA Technologies Turns Employees into Advocates
April 12, 2016 20:00 - 33 minutes - 30.8 MBAndrew Spoeth is Digital Marketing Director and Head of Social Media at CA Technologies, a large global software company in the application economy. CA Technologies has a presence in dozens of countries and over 12,000 employees, many of which are engaging on social media. On this episode, you’re going to learn how CA Technologies is harnessing the reach and business potential of its advocates, namely employees. You'll hear Andrew's two "confessions" and discover how CA Technologies is mobi...
Dispelling Social Selling Myths
April 05, 2016 18:36 - 50 minutes - 46 MBJill Rowley, Jack Kosakowski, and David Fisher joined me for a Blab meet up; Dispelling Social Selling Myths. These three social selling experts come from varying backgrounds in the sales and social media worlds. In this episode, you'll hear all about them and each of their social selling mantras. This podcast is PG rated, compared to my usual G rating. Having a conversation with passionate people around their area of expertise can really get them going. ;) Tune in to find out what each of...
The Impact of Digital Storytelling on Walmart’s Reputation
March 29, 2016 13:27 - 40 minutes - 36.7 MBChad Mitchell, Senior Director, Digital Communications at Walmart is back for a second episode of the Social Business Engine podcast series. On Chad's first appearance we discussed how Walmart launched their blog - Walmart Today - to celebrate the customer. On this episode, we get a behind the scenes look at the impact of Walmart’s commitment to telling its story through digital channels and how it's rebuilding its reputation with its associates and customers. You'll hear how they're writin...
How The Content Loop Drives Results at Teach For America
March 22, 2016 16:42 - 29 minutes - 26.8 MBStacey Jaffe, Managing Director of Social Media and Paid Ads at Teach For America, joined me for episode 105. Teach for America is a 25-year-old, non-profit organization focused on education equality for all children across America. As Managing Director of Social Media and Paid Ads, Stacey oversees Teach For America’s paid and owned social media. She leads a team of five full-time staff members while collaborating with a variety of other teams. Stacey develops strategies to utilize social ...
Betting and Winning on Social at MGM Resorts International
March 15, 2016 17:15 - 35 minutes - 32.5 MBBeverly Jackson, Vice President, Social Media and Content Strategy at MGM Resorts International is a social business executive extraordinaire. She has contributed to consistent double digit growth of the GRAMMY Awards from 2009, including a record breaking broadcast, digital and social engagement numbers for the 54th GRAMMY Awards in February 2012. Beverly now leads a high-performance entertainment and digital content marketing team at MGM Resorts International forging long-term strategic...
The Role of Social Selling in Social Business
March 10, 2016 21:50 - 37 minutes - 34.1 MBAmy Heiss, Director of Social Media Activation & Training at Dell, and Suzanne Doughty, Social Media Program Manager at Dell, joined me to discuss social selling and the role it plays in social business on this special Blab recorded episode. Missing from the audio recording is David Fisher, but you'll hear his insights verbalized throughout from his input in the chat panel. Social media is used in all aspects of business at Dell, however, in this podcast we focused mostly on Dell's sales a...
Five Choices We Make to Be Future Strong
March 08, 2016 16:03 - 29 minutes - 26.7 MBBill Jensen is an internationally acclaimed thought leader known for extremely useful content and a passion for making it easier for everyone to work smarter, not harder. As CEO of The Jensen Group, Bill has worked with many clients such as Bank of America, Merck, Pfizer, GE, L’Oréal Italia, Genentech, NASA, Philips Lighting, and many others, to help companies double their efficiency. Bill has spent the past 25 years studying how work gets done, and much of what he’s found horrifies him. ...
The Case for an Employee Advocacy Program at Deloitte Africa
March 01, 2016 17:14 - 32 minutes - 29.4 MBAs we break into the triple digits in podcast episodes, it only made sense to bring back the featured guest from episode number two of the Social Business Engine. Digital Engagement Leader at Deloitte Africa, David Graham, is responsible for online stakeholder engagement including email communication and employee advocacy across four regions including Southern, Central, Eastern and Western Africa. In episode 101, David explains how Deloitte Africa complemented its email communication sent ...
Why Social Business is Way Bigger than Social Media Marketing
February 23, 2016 20:22 - 22 minutes - 20.8 MBThis podcast episode is a little different than previous shows. Normally, I interview a guest from a brand or an independent thought leader. In honor of episode 100, I share my thoughts and insights on the topic of social business. You'll hear my definition of a social business and learn all about our new Social Business Workshop for Business Development. Tune in to find out where we're headed with the Social Business Engine channel. View the show notes: http://www.socialbusinessengine....
How a 70 Year Old Brand Speaks Social
February 16, 2016 18:05 - 26 minutes - 24.1 MBKen Schneider is the head of social media at U-Haul, the industry leader in do-it-yourself moving and self-storage. U-Haul was established 70 years ago by L.S. "Sam" Shoen to fill the need for one-way moving trailers. In the same sense of filling a void, U-Haul was spurred to become active on social media as their customers were trying to engage their unmoderated accounts. In episode 99, you'll hear how U-Haul has evolved from no social media activity as recently as four years ago, to engag...
Creating a Movement in Women’s Fitness Apparel
February 09, 2016 17:48 - 31 minutes - 28.5 MBAndrea Kuchinski’s background is graphic design; however, it was her passion to change the public perception of fitness for the everyday woman that inspired her to launch her apparel fitness company, From Thick to Thin. Andrea was recently featured in Social Business Journal Volume 7 for her niche approach to content marketing. Andrea found her voice among a niche audience of women who shared her passion for inclusivity in fitness, regardless of height, weight, speed or athletic ability. On...
Analyzing the Value of Social Media in B2B
February 02, 2016 19:39 - 32 minutes - 37.3 MBA popular speaker at marketing conferences, Carlos Gil is Head of Social Media Marketing at BMC Software. On this episode, Carlos shares his insights on strategies and tactics for analyzing the effectiveness of social media in mid or large organizations. He also reveals how he measures social media ROI at BMC Software, a B2B, enterprise software company where Carlos is in charge of global social media activities. You'll gain an understanding of the similarities between B2B and B2C compani...
Getting a Seat at the Breakfast Table through Transparent Communication
January 26, 2016 19:15 - 33 minutes - 30.3 MBToday's featured guest is Rick Wion, an accomplished marketing professional recognized by AdWeek as a Top 50 Innovator in digital marketing. Rick is currently the Senior Director of Consumer Engagement at the Kellogg Company and a long time fan of Frosted Flakes. On this episode, Rick reveals Kellogg’s strategy behind their web property openforbreakfast.com. We discuss how Rick is leading the movement at Kellogg for transparent communication across the spectrum of nutrition, sustainability,...
10 Social and Content Marketing Trends to Watch in 2016
January 19, 2016 17:31 - 40 minutes - 37.3 MBFeatured for the third time on a Social Business Engine podcast, is Top 40 Digital Strategist and Top 50 Content Marketer in the World - Ian Cleary. As CEO of RazorSocial, Ian is a social media and marketing tools buff. I’ve enjoyed more than one occasion with Ian at a marketing conference where I’ve seen him speak, teach workshops, and even dance on stage. His website, RazorSocial.com, is a very popular destination for marketers to stay informed of the seemingly daily changing landscape of ...
The Engaged Leader – A Strategy for Your Digital Transformation
January 12, 2016 21:11 - 27 minutes - 31.2 MBCharlene Li is recognized around the world as one of the foremost experts on social media and technologies. A thought leader and consultant on strategy, leadership, social technologies, interactive media and marketing, Charlene is the Founder and CEO of Altimeter Group, and the author of the New York Times bestseller, Open Leadership. She is also the coauthor of the critically acclaimed, bestselling book Groundswell, which was named one of the best business books in 2008. Her latest book, Th...
How to Deliver Business Results through Employee Advocacy
January 05, 2016 16:31 - 32 minutes - 30 MBJulio Viskovich, V.P. of Marketing at rFactr, has worked with many brands to develop employee advocacy programs that deliver tangible business results. A Forbes Top 30 Social Media Influencer, Julio is passionate about helping organizations empower employees to have human-to-human engagement while delivering the right message at the right time. On this episode, Julio and I discuss the profitability of employee advocacy and overview the highlights from rFactr's strategic e-guide on implement...
Why the Modern CMO is Like a Mutual Fund Manager
December 23, 2015 20:57 - 34 minutes - 31.9 MBJim Williams, Vice President of Marketing at Influitive has spent 20 years in B2B marketing with start-up and growth-stage technology companies. Under Jim's leadership, Influitive, a pioneer in advocate marketing software, has developed a world-class inbound marketing engine that fuels 70 to 80% of the revenue engine. Jim has built a thriving community of engaged advocates made up of customers, partners and evangelists. On this episode, Jim and I discuss the dynamic role of the modern CMO. ...
All Native Advertising Doesn’t Suck
December 15, 2015 21:51 - 33 minutes - 30.8 MBDirector of Creative Strategy at Time Inc., Melanie Deziel is an award-winning journalist with a career that spans roles at the Huffington Post and the New York Times prior to joining Time Inc. Melanie is also the founder of the native advertising newsletter, The Overlap League. On this podcast, Melanie and I discuss the evolution of native advertising and, particularly, the importance of context in branded journalism. We'll explore how native advertising is produced, promoted and distribut...
6 Audacious Digital Marketing Predictions for 2016
December 08, 2015 20:53 - 42 minutes - 39.2 MBChad Pollitt is Co-Founder and VP of Audience at Relevance, an established, yet growing, agency and digital publication. In this podcast, we discuss Chad's recent Huffington Post article, 6 Bold Predictions for Digital Marketing in 2016. Chad is a popular speaker at marketing events, a top 20 CMO Influencer and a newly minted adjunct professor of digital marketing at Indiana University. A former U.S. Army Commander, Chad runs all aspects of content and audience development at Relevance. Rel...
Branded Journalism Newsroom Style at Cisco
December 03, 2015 21:34 - 31 minutes - 36.5 MBKirsten Chiala is Digital Content Manager, Social Media Communications at Cisco. She is leading her team to tell Cisco's story to reach and engage their B2B audience through a newsroom-style branded journalism strategy. You'll discover how The Network features thought leadership content, as well as creative content such as a graphic novel featuring superheroes like SuperSmart and Dr. Analog, a serial magazine, 6-second Vine videos, and other fresh content marketing strategies. Cisco is a gl...
Get Social | An Employee Ambassador Initiative at Avery Dennison
November 30, 2015 18:51 - 32 minutes - 37.3 MBUnder the leadership of James Moat, Avery Dennison is mobilizing employees to Get Social for inspired storytelling that is good for business development, talent retention and even recruiting. James Moat is Director of Global Digital Communications at Avery Dennison, a maker of "innovative sticky stuff" that has operations in more than 50 countries and employs over 25,000 people. Established in 1935, Avery Dennison is a global leader in solutions with operations and labeling and packaging ma...
Why Recruitment is Marketing
November 23, 2015 21:04 - 38 minutes - 43.9 MBAbby Euler, Global Marketing Evangelist for Talent Acquisition at IBM, reveals the merit of taking a data-driven marketing approach to recruitment. She explains why the art and science of recruiting is really a digital marketing campaign, made possible through strategy and social technologies. The fact that recruiters say they would not rehire 39% of their recent hires exposes a fault in the classic, reactive recruitment strategy. Listen to this episode to gain an understanding of how takin...
Expectations of the Graduate Student When They Enter the Workforce
November 18, 2015 14:01 - 37 minutes - 43.3 MBI recorded this podcast with Ari Lightman while attending Dell World 2015. Ari is a Professor and Director at Carnegie Mellon University (CMU) where he teaches classes on IT transformation, marketing, social media and mobile content. Ari is a major contributor to the Social Business Journal that we published with Dell. He also participated on a social selling panel with me at Dell World. Ari's work is intriguing. I enjoyed learning how his students at Carnegie Mellon University conduct rese...
Ending Email Overwhelm
November 10, 2015 22:06 - 33 minutes - 38.4 MBIn this episode, we cover the fascinating topic of designing for global scale in a way that is inclusive for anyone, regardless of age or ability. I’m joined by M.E. (Mary Elizabeth) Miller, IBM Verse UX Designer, and Duncan Hopkins, Senior Design Team Lead, IBM Design, Enterprise Social Solutions. M.E. and Duncan discuss how they leverage IBM Design Thinking to drive alignment across global teams and develop accessible enterprise applications at scale. One example of this work is IBM Ver...
How to Harness Content & Social Media to Drive Business Value
November 03, 2015 19:44 - 39 minutes - 36.2 MB3M is mobilizing content and social media to tell their story across the globe and drive business value. A global company with over $30 billion in revenue and more than 89,000 employees across nearly 200 countries, 3M does more than just "sticky notes." In this episode, Carlos Abler, Leader of Content Marketing Strategy, and Christian Plewacki, Social Media Strategist, chatted with me about the thought process and "work in progress" state of social business at 3M. A recent relaunch has repo...
How Social Helping Can Land You a New Client
October 27, 2015 20:27 - 33 minutes - 61.7 MBBryan Kramer CEO of PureMatter reveals how the content that you share builds credibility and impacts others' perception of you and/or your brand. Sharing is one of the most prominent aspects of social selling (excuse me, social helping) and is the focus of Bryan's new book, Shareology. If you've previously downloaded Social Business Journal Volume 3: Digital Transformation, you've already read about how Bryan says social selling should be called social helping. Listen to this podcast to hea...
How the Online Community at SAS Provides Customer Support
October 20, 2015 13:53 - 34 minutes - 63.2 MBThis podcast features Chris Hemedinger and Shelley Sessoms, two SAS employees whose efforts can be seen on the SAS Support Communities. As Senior Manager of Online Communities, Chris leads the team of three Community Managers including Shelley. The SAS Support Communities complement their technical support team and are not meant to replace it. In this episode, you'll discover how the re-energized community plays a pivotal role in their customer support strategy and adds marketing value to SA...
The Rise of the Hootsuite Ambassador Community
October 14, 2015 01:16 - 22 minutes - 41.7 MBHootsuite has mobilized their product advocates around the world through their Ambassador community resulting in strong relationships with product advocates and significantly expanding Hootsuite's reach. Mel Attia, V.P. of Marketing at Vanilla Forums, joins me again as co-host on this episode as we uncover the impact the online community of advocates is having on Hootsuite's business. Justine Velcich, Manager of Global Community Programs at Hootsuite reveals the strategy behind their three-...
3 Pivotal Elements to Lead Generation Through Content Marketing
October 07, 2015 00:42 - 24 minutes - 44.6 MBI recorded this podcast with Guillaume Decugis, CEO of Scoop.it!, at his office in San Francisco. We discussed the process of how businesses generate leads through content marketing. By strategizing content around buyers' various stages in the funnel, lead generation is fueled and conversion is encouraged. Visit our show notes page for more insights into this podcast at: http://www.socialbusinessengine.com/podcasts/3-pivotal-elements-to-lead-generation-through-content-marketing
[RESEARCH] The Role of Social in B2B Enterprise Sales
September 27, 2015 01:17 - 26 minutes - 47.8 MBIn this episode we're digging into the new Social Business Journal: Digital Transformation, Social Selling Research, Insights and Best Practices published in cooperation with Dell. Joining me on this episode to provide his insights is Bryan Jones, Vice President North America Commercial Marketing at Dell. The original research in this Journal was commissioned by Dell and conducted at Carnegie Mellon University’s Heinz College and provides an understanding of the pivotal role social media pla...
Overcoming Information Density through Shareability
September 22, 2015 16:13 - 31 minutes - 56.8 MBI'm joined by Mel Attia, V.P. of Marketing at Vanilla Forums. Together, we talk with Mark Schaefer about his new book, The Content Code. Mark Schaefer is a college educator, author, speaker, and social media strategy consultant. He has been featured in the Wall Street Journal, The New York Times, and the CBS News; he is also the author of five popular marketing books that are used as text books in over 50 universities. We review some of the key points in Mark's book and really dig into why ...
How the Modern Executive Thrives in a Digitally Minded Enterprise
September 15, 2015 20:55 - 33 minutes - 61.2 MBPeople often begin their careers in the corporate world and move on to entrepreneurship. Jim Fields, Vice President of Customer Experience at SAP, took the opposite approach and went from the entrepreneurial world into a corporate position. Jim's background as a serial business owner prepared him for his current management responsibilities at SAP, a multinational software corporation that creates enterprise software for businesses. In this episode of the Social Business Engine podcast, Jim ...
How Content Curation Makes it Possible for the Modern Marketer to Thrive
September 08, 2015 15:32 - 33 minutes - 61.9 MBMarketers are responsible for creating revenue-producing content every day. In fact, the role of modern marketing has transformed to the point where it is as much about publishing as it is marketing. The level of content production required can make content marketing an overwhelming proposition when handled solely internally. It's easy to miss out on a lot of opportunities if all of your content creation is done in-house. Michael Gerard, Chief Marketing Officer at Curata, suggests looking ou...
Building An Owned Audience from Scratch at TechBeacon
September 01, 2015 19:26 - 37 minutes - 43.2 MBAs the sixth largest software company in the world it should come as no surprise that HP Software's recent launch of TechBeacon is quickly gaining clout in the technology industry. Started approximately three months ago, this content-filled learning center is already receiving 60,000 views per month. Marcel Santilli, the Chief Content Officer for TechBeacon, spent a month doing research before starting what he said was the most challenging task — the executive approval process. In this epi...
How Whole Foods Market Aligns Core Values with Social Media
August 25, 2015 15:49 - 33 minutes - 38.7 MBWhole Foods Market is a natural and organic grocery retailer founded in 1980. Natanya Anderson, is the Director of Social Media and Community and the featured guest on this episode. Whole Foods' focus on hyper-local social has yielded over 850 social media accounts across 400 retail locations in 12 regions across North America and the UK. Similar to the constantly evolving social media landscape, they are regularly updating their quality standards to stay current with new scientific findings...
How to Deepen the Connection with Your Customers Through Social Listening
August 18, 2015 18:22 - 31 minutes - 42.9 MBGrab a glass of wine and settle in for this week's podcast episode with Frog's Leap Winery's Social Media Manager, Natalie Barnard, and General Manager, Jonah Beer. Frog's Leap's entrance into the social media world began with a Facebook page managed by Jonah. They have since evolved into a social business with the help of Natalie and a focus on social listening. Through social listening Frog's Leap has been able to increase engagement by sharing content their audience wants to see. Abbie t...
2 Reasons Your Business Needs to Start a Podcast
August 11, 2015 21:21 - 22 minutes - 30.9 MBThis week's podcast was recorded at the second annual Podcast Movement conference in a transportable recording booth provided by Buzzsprout. I'm joined by two fellow podcast proponents: Scott Beebe, Business Coach and Strategist at his company My Business On Purpose, and Matt Miller, the President of School Spirit Vending. Scott and Matt each reveal why your business needs to start a podcast. Having an internal or external podcast adds serious value to your company by strengthening your comm...
How Walmart Today Was Launched to Celebrate the Customer
August 04, 2015 17:24 - 39 minutes - 54.4 MBThis week's podcast features Chad Mitchell, Senior Director of Digital Communications at Walmart. Chad is an ex-politician who uses his communication and strategic thinking expertise to serve the largest company in the world. With over 11,000 stores located in 28 countries across the globe there are plenty of stories to tell on their blog, which is newly titled Walmart Today. In this episode you'll discover the process Chad and his team went through before launching the new blog. Visit our ...
How NASA Does Social Media Marketing for all of Humanity
July 28, 2015 19:33 - 33 minutes - 46.3 MBAfter hearing John Yembrick speak at Social Shake Up 2015, I knew I had to have him on my Social Business Engine show. John is the Social Media Manager at NASA (National Aeronautics and Space Administration). Alongside Jason Townsend, John's goals with NASA's social media accounts are to engage their audience, inspire, and inform the public about the projects NASA is currently working on. Listen to this podcast to discover how NASA is targeting individuals with different interests across th...
How to Unlock the Power of Employee Advocacy
July 21, 2015 18:11 - 27 minutes - 37.5 MBOn this episode I spoke with Eric Nystrom on location in Los Gatos, California. Eric is VP of Brand Development at Everyone Social, an employee advocacy platform used by top brands in the retail, high tech, software, finance and CPG industries. Eric and I discussed why employee advocacy is so strategic to brands across all industries. Visit our show notes pages for a link to the e-book we discussed in this episode: http://www.socialbusinessengine.com/podcasts/how-to-unlock-the-power-of-emp...
How to Leverage LinkedIn for Content Marketing
July 14, 2015 23:18 - 33 minutes - 30.2 MBI recently had the privilege of recording this podcast with Jason Miller on location at his office in San Francisco. Jason is the Global Content Leader at LinkedIn Marketing Solutions. Jason came to the (often boring) world of B2B marketing from the music industry, bringing his creative talents with him and applying them in a unique way. In this podcast, Jason reveals creative content marketing practices that work and how you can leverage LinkedIn Marketing Solutions to reach and engage yo...
How the Marines are Recruiting Talent with Social Media
July 06, 2015 15:20 - 28 minutes - 26.1 MBIn this episode I’d like to introduce you to Dan Evans, the Social Marketing Director and Employee Advocacy Coordinator at the United States Marine Corps. Dan is responsible for developing and rolling out a comprehensive social media strategy for over 1,000 recruiters across the Western U.S. In addition to being a Marine, Dan is also an entrepreneur, a fellow podcaster, and most importantly a husband and father of three. Tune in to episode 67 to discover how Dan is pioneering the new recrui...
How to Sell Through Social Media
June 25, 2015 01:03 - 31 minutes - 28.8 MBIan Cleary is the founder of RazorSocial, a popular social media consulting and training company that he operates out of Dublin, Ireland. A popular globe trotting speaker at marketing conferences, Ian is especially known for his expertise in social media tools. His website, RazorSocial.com, was listed as a Top 10 Social Media Blog by Social Media Examiner in 2013 and 2014. In this episode, we tackle a controversial topic which Ian blogged about, and that is - how to sell through social media...
Power Blogging Strategy to Catapult Your Sales
June 18, 2015 12:03 - 33 minutes - 30.5 MBRick Short, Director of Marketing Communications at Indium Corporation, joined me for episode 65 of the Social Business Engine podcast to discuss blogging for business. Specifically, we talked about his wildly successful blogging strategy at Indium Corporation, a B2B provider of very technical stuff. Rick is a fun and personable guy with a rock and roll band. He's also a super smart marketer who has transformed Indium Corporation into a sensational model for B2B content marketing and B2B so...
Why Customer Experience is the New Marketing
June 11, 2015 04:00 - 32 minutes - 29.5 MBOn episode 64 of the Social Business Engine podcast I am joined by Dan Gingiss, Head of Digital Customer Experience and Social Media at Discover Card. Dan was a speaker at Social Media Marketing World where we first met, and in fact is a frequent speaker at social media conferences around the country. On this episode Dan and I discuss how "customer experience is the new marketing." The strong customer service culture at Discover shines through in their social media activity, as well as the ...
Convincing Senior Management to Invest in Social Media
June 04, 2015 00:11 - 31 minutes - 29.2 MBOn Episode 63 of the Social Business Engine podcast I spoke with Paul Albright about the three approaches he tested when convincing senior management to invest in social. Paul is the Senior Social Media Marketing Manager for Albertsons Safeway, the second largest grocery chain in the United States. Although his first two options didn't have optimal results, he was able to get a seat at the table and win over the executives with his third approach. We also discussed how Safeway is using coll...
LinkedIn Sales Navigator Alone is Not a Social Selling Strategy
May 28, 2015 00:56 - 31 minutes - 28.5 MBOn Episode 62 of the Social Business Engine podcast you will hear from Kristina Jaramillo. Kristina runs a consultancy called Get LinkedIn Help and has been recognized as a LinkedIn Marketing Expert by Forbes and The New York Times. In this episode we discuss the relationship between LinkedIn Sales Navigator and social selling. You will learn that LinkedIn Sales Navigator is just a tool, and that this tool alone does not constitute a social selling strategy. Visit the show notes page for a...