Modern Marketing Engine podcast hosted by Bernie Borges
312 episodes - English - Latest episode: almost 3 years ago - ★★★★★ - 45 ratingsThe Modern Marketing Engine podcast hosted by Bernie Borges is the podcast for the modern marketer who wants to hear from their peers in the trenches and the occasional analyst or rock-star-influencer sharing strategies and tactics about what’s working in modern marketing. Show notes are available at http://bit.ly/MME-show
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Episodes
How to Charm the Skeptics to Embrace Social
May 20, 2015 19:35 - 27 minutes - 25.1 MBEpisode 61 of the Social Business Engine podcast features Alan Belniak, the Principal Social Media Manager at The MathWorks. Alan is a social media strategist and practitioner with years of tech experience that he used to his advantage when transitioning into a social media role. Tune in to our discussion to hear how Alan persuaded the skeptics into hiring him for a social media role with no social media experience and how he has gone on to strategize social media marketing for multiple mid ...
IBM: 25 Global Social Business Leaders Shattering Tradition
May 14, 2015 01:40 - 29 minutes - 26.7 MBMaria Huntalas, Senior Marketing Manager at IBM, is featured in Episode 60 of the Social Business Engine podcast. We discussed the highlights of her inspiring eBook: 25 Inspiring Global Social Business Leaders. Technology and innovative ideas from individuals featured in this eBook are changing how business is conducted today. Tune in to hear more about how these inspiring thought leaders are shattering the traditional workplace as we know it today. Visit our show notes page at http://www....
SMaC U Leads to Social Influence at Dell
May 06, 2015 01:17 - 29 minutes - 27.4 MBEpisode 59 of the Social Business Engine podcast features Amy Heiss, Global Program Manager for Social Media Training and Activation at Dell. Basically she has "the best job on the planet” when it comes to careers in social media. Amy provides continuing education on the latest trends in social for the entire Dell team, and helps team members understand how they can demonstrate business value when using social. On this podcast, Amy and I talked about the strong social culture at Dell and how...
The Benefits of a Branded Forum-Based Online Community
April 30, 2015 09:17 - 29 minutes - 27 MBEpisode 58 of the Social Business Engine podcast features my interview with Luc Vezina, CEO of Vanilla Forums. Luc and I dove into detail on the ins and outs of a forum-based, branded online community. Tune in to hear our full conversation on the benefits a branded online community can have for your business and your customers. You'll hear about a B2C example at Big Green Egg and a B2B example that uses gamification at ShipStation. Visit the show notes page for links to the B2C and B2B bran...
How To Turn Customer Advocates into Influencers
April 22, 2015 21:43 - 28 minutes - 26.4 MBOn Episode 57 of the Social Business Engine podcast you will meet Adrienne Sheares, Social PR Manager at Cision. Adrienne and I concentrated our conversation around brand advocacy. We discussed that there is a difference between advocates and influencers, and how to develop advocates into influencers. Tune in to hear some of the common misconceptions and how you can cultivate customer advocates into your business. Visit the show notes page for links to resources mentioned in this podcast. h...
How Homesnap Launched a Real Estate App Thru Social Media
April 14, 2015 19:52 - 31 minutes - 29.1 MBThis episode features Gayle Weiswasser, Vice President of Marketing and Social Engagement at Homesnap. You'll hear how Gayle's expertise from 8 years in social media marketing has enabled her to successfully launch a new and innovative real estate app on a small budget and all by herself with no staff. Visit the show notes page at: http://www.socialbusinessengine.com/podcasts/how-homesnap-launched-real-estate-app-thru-social-media
Keeping Your Head Above Water with Social Media Tools
April 09, 2015 01:37 - 30 minutes - 13.9 MBIn this episode I'm joined by Neal Schaffer, a global social media speaker, consultant and author. Neal has been named a Forbes Top 50 Social Media Influencer two years in a row, and founded the Social Tools Summit, a 1 day event debuting in Boston on May 12th. Neal and I discuss how social business professionals can keep their head above water with the right social tools that align with their objectives. Visit our show notes page for links to all the resources we discussed at http://www....
Turning Cheesy Fingers Into Raving Fans
April 02, 2015 01:35 - 31 minutes - 14.3 MBIn this episode I'm joined by Elly Deutch, Associate Director of Digital & Social Media at Garrett Popcorn Shops. Elly describes how Garrett Popcorn has gone from a beloved local brand in Chicago to a global powerhouse with multiple locations in the U.S., Middle East, and Asia Pacific regions. Don't be surprised if you get a little hungry for Garrett Popcorn (happy food) from this episode... Visit the show notes page for fun pics and more insights at: http://www.socialbusinessengine.com/pod...
Cisco's Social Recruiting Superheroes
March 24, 2015 17:57 - 30 minutes - 13.8 MBIn this podcast I'm pleased to welcome Michelle Antilla and Carmen Collins from Cisco. Michelle is the Director of Talent Acquisition and works with Carmen, the Social Media Manager, to execute strategies in combination with employer branding and social media engagement. In this podcast episode you'll hear about the very successful Cisco SocialVengers social recruiting program Michelle and Carmen implemented, and how you can achieve similar results in your company. This episode is sponsored...
Ridiculously Good Content Not an Option
March 18, 2015 18:56 - 30 minutes - 13.8 MBAnn Handley is currently Chief Content Officer for MarketingProfs.com, a columnist for Entrepreneur Magazine, a LinkedIn Influencer, keynote speaker, and prolific writer. Ann's latest book, is a Wall Street Journal best seller titled "Everybody Writes: Your Go to Guide for Creating Ridiculously Good Content." Ann is also the best selling author of "Content Rules" along with the witty and charming C.C. Chapman, a widely recognized content marketing expert. Tune in to my interview with Ann H...
How Capella University is Connecting 16k Students Online
March 12, 2015 22:21 - 30 minutes - 13.8 MBMeet Ryan Pena, head of social media for Capella University. Among Ryan's many social business accomplishments is the launch a private online community where Capella students connect with one another every day. Capella University has been around since the dawn of the Internet. In this podcast episode you'll learn how they're capitalizing on the rise of social media to connect 16,000 online students. Visit the show notes page for more at: http://www.socialbusinessengine.com/podcasts/how-cap...
A How To Guide in Influencer Marketing
March 04, 2015 20:38 - 31 minutes - 14.4 MBOn episode 50 you'll meet Brandon Andersen. Brandon is director of marketing at Cision where he works with an amazing team that designs and implements integrated marketing programs including content marketing, social media, public relations, SEM, SEO, lead nurturing, events, promotions and webinars. In this episode our conversation focused on the importance of an influencer marketing strategy. This is the subject of Social Business Journal Volume 2, which we produced in cooperation with C...
Employee Advocacy is The New Marketing Paradigm
February 25, 2015 14:45 - 18 minutes - 8.4 MBThis episode is a little different. My guest today is...me....I want to devote an episode to a topic that I am passionate about in social business - employee advocacy. On This Episode You'll Discover: The modern marketing department has limited reach The employee population represents the best opportunity for reach Why the "Content Shock" factor is the premise for employee advocacy And more.... Visit the show notes page for more insights: http://www.socialbusinessengine.com/podcasts...
A World Gone Social
February 09, 2015 22:59 - 34 minutes - 15.9 MBOn this episode, I'm joined by Ted Coiné, Chief Marketing Officer of Meddle.it, the next generation of content marketing for organizations and individuals. Ted is a Forbes Top 100 Social Media Power Influencer, Inc. Top 100 Leadership Expert, and Inc. Top 100 Speaker. A three-time CEO, Ted Coiné is also the co-author with Mark Babbitt of "A World Gone Social: How Companies Must Adapt to Survive." This episode is sponsored by Cision. Reserve your copy of the Social Business Journal Volume 2,...
Smead Organomics Keeping You Organized
February 05, 2015 21:09 - 31 minutes - 14.5 MBOn this episode, Bernie Borges speaks with John Hunt. John is the Senior Manager of Digital Marketing, Communication, and Content for Smead Manufacturing, a leader in office filing products and records management systems for over 100 years. John has more than 25 years experience in both traditional and non-traditional media. John is also the host of the “Keeping You Organized” weekly video and audio podcast which is produced by Smead. And, that's what we discussed on this episode. In our u...
The 5 Pillars of Social Selling
January 25, 2015 21:08 - 31 minutes - 14.4 MBOn this episode, Bernie Borges interviews Tim Hughes. Tim is Commercial Industries Business Development Director at Oracle UK. Tim led a social selling initiative that was rolled out across 600 European Sales professionals at Oracle. You’ll hear how Tim led this strategic initiative and you'll learn about some of the results. You’ll also also get a glimpse into his passion for helping others understand the power of social selling in the social enterprise. Visit the show notes page for links...
The Evolution of Sales in Modern Business
January 18, 2015 20:19 - 33 minutes - 15.3 MBOn this episode, Bernie Borges speaks with Jon Ferrara, CEO of Nimble. We discussed the evolution of sales in business as it has evolved from the industrial age of mass production and mass media promotion, back to relationship building as it was in the neighborhood village where everyone knew your name and interests. Jon's key point is that "modern business views sales as a service." Visit the show notes page at http://www.socialbusinessengine.com/podcasts/evolution-sales-modern-business
The Social Selling Maturity Model
January 11, 2015 21:06 - 36 minutes - 16.7 MBOn this episode, Bernie Borges is joined by Michael Idinopulos, CMO of PeopleLinx for a repeat visit on the Social Business Engine podcast. We discussed the findings in their e-book published in late 2014 titled The Social Selling Maturity Model (SSMM). We discussed the current state of social selling and how their research confirms the journey involves a maturation process for selling organizations. Visit the show notes page to download this ebook at. http://www.socialbusinessengine.com/po...
A Culture of Content
January 04, 2015 14:51 - 32 minutes - 14.7 MBOn this episode of the Social Business Engine podcast, host Bernie Borges interviews Jessica Groopman, Senior Researcher at Altimeter Group to discuss key findings from a research report co-authored by Jessica and Altimeter Group's Rebecca Lieb titled: A Culture of Content. We discuss the four elements to the engine of a Culture of Content. Catch the show notes at http://www.socialbusinessengine.com/podcasts/culture-content/. Tune in.
The Why and How of Social Business Governance
December 14, 2014 20:32 - 35 minutes - 16.1 MBOn this episode, host Bernie Borges interviews Ed Terpening, Senior Consultant at Altimeter Group. Ed reveals the Four Ps of Social Business Governance as explained in the Altimeter Group research report: Social Business Governance: A Framework to Execute Social Business Strategy. Social business governance is like the rules of the road. It is necessary to empower organizations to be a social business at scale. This episode is sponsored by Social Media Strategies Summit. Use discount code...
The Coming Social Business Revolution
December 06, 2014 21:32 - 33 minutes - 15.5 MBOn episode 41, SBE podcast host Bernie Borges interviews Michael Brenner. Michael Brenner is a popular modern marketing thought leader and Head of Strategy at NewsCred. Michael shares his insights on the social business imperative; why the case for social business is rooted in a culture focused on the customer, and why the corporate website is dead. Visit www.socialbusinessengine.com/podcasts for the show notes.
Passionately Focused on the Customer Experience
November 25, 2014 13:45 - 29 minutes - 13.4 MBOn this episode, host Bernie Borges is joined by Amanda Sheldon. Amanda is Director of Digital Marketing and Communications at Medtronic Diabetes. She is responsible for leading the overall strategy and direction for digital marketing (web/mobile), social media and public relations. Amanda and her team are passionately focused on creating a great customer experience to build customer loyalty. They create educational and fun content for their customers that results in customer advocacy an...
Global Local Social Media Advocacy at Schneider Electric
November 16, 2014 17:57 - 31 minutes - 14.3 MBOn this episode, Social Business Engine podcast host Bernie Borges interviews Tanya Donnelly. Tanya is Global Social Media Director at Schneider Electric. Tanya leads the execution of the social business strategy on a global scale in 190 countries and while leading the integration of social media into the business processes for Schneider Electric and associated brands. Catch the show notes and links to all of Schneider Electric's social channels at http://www.socialbusinessengine.com/podcas...
7 Digital Marketing Skills Needed in a Social Business
November 02, 2014 20:53 - 30 minutes - 14.1 MBThis week on the Social Business Engine podcast, I welcome Christian Karasiewicz. Christian is a popular social business influencer. He consults, podcasts and writes on social business topics. Christian and I discuss the seven digital marketing skills needed in a social business. Discover why these 7 digital marketing skills are needed by all organizations to be a social business, and why they are NOT just marketing skills.
5 Social Ambition Entry Points in The Enterprise
October 26, 2014 21:02 - 31 minutes - 43.1 MBOn this episode of the Social Business Engine podcast, Bernie Borges welcomes Cynthya Peranandam. Cynthya is a Senior Marketing Manager for IBM Social Business, setting strategy for IBM’s diverse portfolio, and is an advocate for driving people-centric engagement. She has also led marketing for IBM Cloud Computing for many years and drove adoption and commercialization of emerging technology through IBM's early-adopter program. Cynthya and Bernie discuss the five Social Ambitions That Drive...
Agile Selling
October 18, 2014 18:52 - 30 minutes - 41.6 MBThis week on the Social Business Engine podcast, I welcome Jill Konrath, author of three best selling books on sales topics. On this episode we discuss Agile Selling. Jill reveals how the modern sales model has been influenced by the paradigm shift in social, and we also discussed the skills needed to succeed in the modern selling paragigm. Visit our show notes page for a summary and links to resources we discussed. http://www.socialbusinessengine.com/podcasts/agile-selling
Storytelling Through Podcasting
October 01, 2014 23:03 - 32 minutes - 22.4 MBOn episode 35, Bernie Borges interviews Laura Mansfield, the Chief Visionary Officer at PAGATIM, a company that offers audio storytelling expertise to business owners to help create compelling content for podcasting and other social and mobile platforms. Listen in as Laura addresses the pressing need for change in the way that brands approach their content marketing. She also talks about PAGATIM's positioning to provide a concierge experience in audio content marketing. You do not want to m...
Global Content Marketing
September 25, 2014 07:00 - 31 minutes - 21.7 MBOn episode 34, Bernie Borges interviews Pam Didner about her insights on what she accomplished while working at Intel as a global integrative marketing strategist. Listen in as she shares stories about the overwhelming task of orchestrating people with product marketing responsibilities across different regions, languages and culture. Don’t miss this informative episode about how to plan, create, promote, and measure your content marketing across regions and build a worldwide marketing str...
Respecting the Inbox
September 17, 2014 19:35 - 27 minutes - 19 MBIn episode 33 of the Social Business Engine podcast, Bernie Borges interviews Hunter Boyle, Senior Business Development Manager at Aweber. Tune in as Hunter shares how email and social are integrated, as well as lots of best practice strategies and pitfalls to avoid in your email marketing plans. Get full show notes and more information here: http://www.socialbusinessengine.com/podcasts/.
Evolving Social Business From Inside Out
September 10, 2014 18:11 - 27 minutes - 19.2 MBIn episode 32 of the Social Business Engine podcast, Bernie Borges interviews Lewis Bertolucci, head of social media at Humana. On this episode, you will learn how Humana is transforming their brand from a basic health insurance carrier to a vibrant, people-centric health and wellness service provider, covering a diverse demographic. Listen as Lewis talks about the pivotal role their social business journey is playing in this transformation. Catch the show notes at http://www.socialbusiness...
Shifting the Culture of a 60k-Employee Company
September 03, 2014 02:57 - 29 minutes - 20.3 MBIn episode 31 of the Social Business Engine podcast, we invited Nick Robinson, Digital Straetgy Manager at SAP North America to share the social business journey at SAP, including where they've been, where they are and where they are headed. We dig into the evolution of SAP’s social business strategy, how it evolved over the past couple of years and what they are doing now in order to stay ahead of the game in the digital age of social media. Nick also talks about the necessary shift that ha...
The Magic of the Connected Enterprise
August 24, 2014 10:00 - 32 minutes - 14.7 MBIn episode 30 of the Social Business Engine podcast, Bernie Borges interviews Jim Claussen, Social Business Practice Leader at IBM. We discussed the magic of the connected enterprise. In a connected enterprise, the answers to questions can be crowdsourced to get the best possible answer to a question or problem. Customers can get the best answer from the collective knowledge of the connected enterprise. The connected enterprise brings great value to it customers, employees, partners by provi...
University Student Lifecycle Management Through Social
August 15, 2014 20:31 - 32 minutes - 40.9 MBOn episode 29, Bernie Borges interviews Katie Roberts of Laureate International Universities. Katie Katie describes how Laureate develops and implements their social media marketing plans with a focus on the entire lifecycle of the student from enrollment through their alumni years. Katie packs a lot of information in this 30 minute conversation. And, for the first time I've captured the conversation in transcript format, nearly word for word on our show notes page at socialbusinessengine....
9 Essentials to Online Opinion Monitoring
August 04, 2014 03:01 - 31 minutes - 40.5 MBOn episode 28, Bernie Borges interviews Liz Breese of Crimson Hexagon. Liz and Bernie discuss 4 out of the 9 Essentials of Online Opinion Monitoring as documented in an e-book published by the Crimson Hexagon team. This e-book introduces the essential components of social data analysis and illustrates the benefits of each aspect. It explains how understanding the nuances of conversation in social media helps brands gain more insight into, and perhaps some measure of control over, how the p...
How to Build an Employee Advocacy Program
July 28, 2014 01:14 - 36 minutes - 46.9 MBOn episode 27, Bernie Borges and Michael Idinopulos of PeopleLinx discuss key take aways from a new e-book co-authored by MIchael and Neal Schaffer titled: How to Build an Employee Advocacy Program. Employee advocacy is not just for sales reps. By empowering the entire employee base on social business best practices, companies can exponentially increase the size of their “social selling” channel. From the C-Suite to Product Development to Customer Service, we all have a voice. Visit the sh...
Celebrating The Customer With User Generated Content
July 16, 2014 19:59 - 31 minutes - 42.4 MBOn this episode of the Social Business Engine podcast, Bernie Borges interviews Tom Schwab of Goodbye Crutches. Tom is on a mission to share his learned insights about the power of "marketing is not a department" through user generated content coming from loyal customers. In this episode we discuss the five keys to build and harness long term customer relationships through user generated content. This episode is sponsored by PeopleLinx: Social Selling Made Easy. Learn How to Empower Employe...
REACT: Global Social Business at BMC Software
June 30, 2014 04:01 - 33 minutes - 44.7 MBIn episode 25 of the Social Business Engine podcast, you'll meet Eric Tung, Social Media Manager at BMC Software. BMC is a global software company supplying IT management solutions including automation, cloud, mainframe and monitoring technologies to business from SMBs to Global 100 companies such as Adobe. A social business treats content marketing as a team function. At BMC they have taken this to a high level using an approach they call REACT. The acronym stands for Rapid Engagement and ...
Learnings From 1 Billion Online Mentions
June 22, 2014 22:25 - 32 minutes - 43.2 MBOn episode 24 of the Social Business Engine podcast, my guest is Alex Manthei, Community Manager at Mention. We discussed findings from a recently published white paper titled: The When, Where, Who and How of Communicating Online to Get More Mentions. My conversation with Alex touches on two of the five social business pillars: use of social technology and being data driven. On this episode Alex and I discussed the lessons learned from 1 billion online mentions across 200K alerts delivered...
Storytelling at Scale @Autodesk
June 16, 2014 12:34 - 38 minutes - 49.5 MBOn this episode, you'll learn from Marielle Covington and Dan Zucker how Autodesk's social business journey is focused on storytelling at scale. The company views social media as a culture and a channel to connect with designers and consumers that use Autodesk products. Autodesk is a 30 + year old software company that makes 3d design and entertainment software, used by designers, students, hobbyists, and engineers addressing problems around the world. Background on Autodesk's Social Busine...
The Rise of Social Experience Management
June 09, 2014 15:15 - 36 minutes - 46.6 MBIn this episode, Jeremy Epstein, V.P. of Marketing at Sprinklr, discusses the elements needed for organizations to be social at scale. Sprinklr is an enterprise software company whose product provides social infrastructure to large companies. The topics we discussed on this podcast episode are excerpts from an awesome e-book with 64 contributors from over 45 companies who are on the cutting edge of the social experience management. Brands are under increasing pressure to deliver a good expe...
Build an Online Destination Through a Multi-Author Blog
June 02, 2014 19:45 - 36 minutes - 50.8 MBIn episode 21 I interview Michael Stelzner, CEO of Social Media Examiner. We largely discussed the power of an online destination through a multi-author blog. A multi-author blog is a destination. By creating a destination with highly valuable content from multiple authors, you can capture the almighty email address from visitors. Once you have an email address, you own it. Of course, people can unsubscribe. But, with a compelling content strategy, you dramatically improve your ability ...
The Magic of a Content Marketing Strategy
May 25, 2014 13:28 - 41 minutes - 54.3 MBIn this episode, Joe Pulizzi, founder and CEO of Content Marketing Institute, and Robert Rose, CMI's Chief Strategist and frequent workshop leader, discuss a topic they cover often in their workshops and keynotes. Most businesses don’t have a content marketing strategy. Only about 40% believe they have one. Those businesses that have a documented content marketing strategy are more effective. Those with a plan for the creation and distribution of valuable, relevant and consistently publishe...
The Purrfect Social Business Strategy
May 17, 2014 20:14 - 43 minutes - 42.2 MBIn this episode you'll meet Carole Baskin, founder of Big Cat Rescue, a not for profit sanctuary in Tampa, FL housing more than 100 big cats - lions, tigers, leopards, bob cats and all kinds of exotic cats. Big Cat Rescue is in its 22nd year of operation. It’s not a zoo. It's an operating sanctuary. Visitors who tour the facility see how the cats are cared for on their 70 acreage property. I recorded this podcast on location at Big Cat Rescue, sitting just 10 feet from a beautiful bengal t...
The Proprietary Audience Imperative
May 08, 2014 15:46 - 43 minutes - 55.8 MBMy guest on this episode is Jeff Rohrs, author of the amazing book: AUDIENCE: Marketing in the Age of Subscribers, Fans & Followers, as well as head of ExactTarget’s Marketing Insights Team. When Jeff speaks to audiences about the subject of audience, he begins with a reminder that marketers should use paid, owned and earned content to not only sell in the moment, but to build a proprietary audience for the long term - as an asset. Those brands with a loyal proprietary audience depend less ...
Using Predictive Social Analytics to Find the Right Customers
April 30, 2014 13:19 - 24 minutes - 31.5 MBIn episode 17 you'll meet Jeff Revoy, CEO of Viralheat and Paul Sebastien, Chief Marketing Officer at Deutsche Telekom HBS / T-Mobile. You'll learn how T-Mobile launched a successful pilot program for a new B2B VoIP offering using Viralheat for predictive social analytics. This was the first time T-Mobile was attempting to launch a B2B product. Paul’s team embarked on comprehensive reach across multiple networks. Targeted keywords were established to determine sentiment about the T-Mobile ...
Deloitte's Global Social Business Journey
April 23, 2014 21:20 - 25 minutes - 36.6 MBI recorded this episode at Social Media Marketing World 2014. In this episode, Janet Chang provides insight into Deloitte’s adoption of social business. Social business adoption at Deloitte has been building for marketing, recruiting talent and brand building. Not surprisingly, not all the member firms are at the same level, but they are seeing increasing awareness and adoption. Janet points out that the opportunities over the next year are to activate DTTL and member firm professionals as...
How to Turn Employees into Brand Advocates
April 17, 2014 22:28 - 31 minutes - 40.3 MBOn episode 15, Jay Baer joins Bernie Borges to discuss how employees are the greatest marketing asset, or at least they should be in terms of brand advocacy. We discuss the impact of culture on employee advocacy, and the importance of establishing social media guidelines (not policy) to encourage employees to be social. We also discuss the importance of ongoing training and support to help employees be social on behalf of the brand. Jay also answers a question which he has asked more than ...
Enterprise Social Media Policy
April 10, 2014 01:44 - 25 minutes - 36.5 MBIn episode 14 (the first non-fractional episode) I'm joined by Justin Levy, Director of Social Marketing at Citrix Systems. Justin calls out that marketers want to focus on the sexy part of social media. But, we need to take care of our own house. Justin worked in close partnership with the Legal, IT and HR departments at Citrix to develop and roll out a social media policy for all 9000 Citrix employees across six languages. The policy became mandatory under the corporate compliance progra...
Intelligent Content - A Balance Sheet Asset
April 01, 2014 22:42 - 35 minutes - 46.9 MBIn episode 5.5 Content Wrangler, Scott Abel reveals how intelligent content enables an organization to readily adapt their content to the changing needs of the world around them and the customers they serve, and the devices their customers use to obtain content wherever they are. Scott explains what is intelligent content, why brands need to produce intelligent content, how to produce intelligent content and he shares some examples of brands creating intelligent content. Catch the show not...
Stop Selling - Start Serving
March 25, 2014 22:02 - 29 minutes - 37.6 MBJill Rowley is recognized as the queen of social selling. She has redefined ABC to "always be connecting." In episdoe 5.4 Jill explains how the modern buyer has changed dramatically. The modern buyer is digitally driven, socially connected and mobile with multiple devices. She is empowered with unlimited access to information. She doesn't want to be closed. Jill teaches sales professionals to stop selling and start serving to win more customers. Get the show notes for this episode at http:/...