Modern Marketing Engine podcast hosted by Bernie Borges
312 episodes - English - Latest episode: almost 3 years ago - ★★★★★ - 45 ratingsThe Modern Marketing Engine podcast hosted by Bernie Borges is the podcast for the modern marketer who wants to hear from their peers in the trenches and the occasional analyst or rock-star-influencer sharing strategies and tactics about what’s working in modern marketing. Show notes are available at http://bit.ly/MME-show
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Episodes
The Marketer's Guide to LinkedIn
March 16, 2014 12:59 - 32 minutes - 42 MBOn episode 5.3, you're going to meet Jason Miller, Senior Content Marketing Manager at Linkedin where he leads the content marketing and social efforts for LinkedIn Marketing Solutions. Jason is the author of an amazing e-book titled the Sophisticated Marketer's Guide to LinkedIn. And, that is the topic of this episode...This episode is sponsored by Outbrain, the leading content discovery platform.
Social Media Tools Favs with Ian Cleary
March 06, 2014 12:42 - 24 minutes - 31.5 MBMy guest on this episode is a charming and popular lad from Dublin, Ireland. Ian Cleary is widely recognized as a social media tools expert around the world. His company, Razor Social is a one stop resource for businesses to find the social media tools they need. Ian travels across Europe and America to share his wisdom with audiences at marketing conferences as a speaker. He is also a contributor to blogs such as Social Media Examiner. On this episode, I had the privelege of a one-on-one ch...
Marketing Technology Adoption - A Basic Necessity
February 23, 2014 18:46 - 27 minutes - 36.8 MBEpisode 5.1 features my interview with Paul Roetzer. Paul is the author of the book The Marketing Agency Blueprint and founder and CEO of PR 20/20 an inbound marketing agency. On this episode we discuss the challenges that marketers face in the use and adoption of marketing technology. We also discuss Paul's view on how businesses can make marketing more human with more automation. Sound like an oxymoron? Listen in to learn why it's not.
How to Turn Employees into Brand Advocates
February 16, 2014 22:35 - 8 minutes - 16.1 MBIn part two of my interview with Todd Forsythe, Vice President of Conversation Marketing at EMC we get more insights into their social business journey anchored in advocacy. In this interview, we explore their strategy to harness the influence of employees using the Jive Software community and collaboration platform. Download the full case study here. Tune into the video version of the Social Business Engine show on YouTube. To your social business success! Bernie Borges Find and Conv...
The State of Digital Marketing Talent
February 11, 2014 21:23 - 25 minutes - 33.8 MBIn episode 4.1 I discuss with Aaron Kahlow key findings from The State of Digital Marketing Talent report including: 1. There is a pervasive, deeply running digital marketing talent gap - a substantial difference between what employers value and what talent is available to them. 2. The industry is rife with missed opportunities in existing training and skills acquisition efforts - level setting programs are infrequently used and underutilized, impeding returns on marketing investmen...
EMC Accelerates Business Results With Jive Communities
February 06, 2014 18:42 - 10 minutes - 18.4 MBThis episode of Social Business Engine is part one of my interview with Todd Forsythe, V.P. of Conversation Marketing at EMC. You'll learn how the EMC Community Network (ECN), powered by Jive Software, provides a single destination for customers, partners and employees to collaborate on best practices, seek product support and download software. You'll get an inside look at how EMC has exploded the community to more than 250,000 and generated significant, measurable outcome by turning loyal ...
Data Driven Marketing With Andrew Davis
January 27, 2014 05:00 - 30 minutes - 37 MBIn this episode, I interview best selling author, "show stopper" marketer, and 2014 Content Marketing World keynote speaker, Andrew Davis. Andrew and I discuss how marketing is now a science and the importance of measuring stuff that matters to the C-Suite. You're going to love Andrew's answer to my question "if there is one thing you could change in the way that business is conducted today, what would that be?" Andrew surprised me at the end with a give away offer I didn't know was comi...
Episode 3.1: Social Selling is Like Seduction.
January 20, 2014 16:00 - 29 minutes - 45.3 MBIn this episode I interview Tom Martin, author of The Invisible Sale. Tom and I discuss how social selling is like "seduction" and how the lines are blurring between marketing and sales. We discussed several examples to give you take aways using this provocative analogy. Tune in and be sure to let us know how you are becoming more "seductive" in your social selling practices. Tweet me @BernieBorges or Tom at @TomMartin or our show @SBEngine. This episode is sponsored by Pixability, a big d...
The Power of Personas in Social Business
October 28, 2013 16:58 - 20 minutes - 36.8 MBIn this episode of the Social Business Engine you'll meet a tag team that will inspire you. Dan Moyle of Amerifirst Home Mortgage and Mike Lemire of HubSpot have worked closely together to develop a social business strategy that is driving impressive results for Amerifirst.
Deloitte South Africa's Social Business Journey
September 26, 2013 19:16 - 24 minutes - 45 MBDiscover how Deloitte South Africa has advanced on their social business journey in their region of the world and how they collaborate on a global scale.
Lightning Strikes on the Social Business Journey
September 09, 2013 17:39 - 23 minutes - 11.2 MBOn the inaugural episode you’ll learn how the NHLs Tampa Bay Lightning engages their fans on their social business journey. You’ll gain valuable insights and takeaways useful for any brand in any industry.
Social Business Engine Introduction
September 05, 2013 16:00 - 5 minutes - 2.63 MBAn introduction to The Social Business Engine by Bernie Borges.