Modern Marketing Engine podcast hosted by Bernie Borges
312 episodes - English - Latest episode: almost 3 years ago - ★★★★★ - 45 ratingsThe Modern Marketing Engine podcast hosted by Bernie Borges is the podcast for the modern marketer who wants to hear from their peers in the trenches and the occasional analyst or rock-star-influencer sharing strategies and tactics about what’s working in modern marketing. Show notes are available at http://bit.ly/MME-show
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Episodes
Up Close 2: Why and How a Content Strategy and Content Plan
April 10, 2017 05:00 - 13 minutes - 11.2 MBWelcome to Series 2 of our Up Close podcast series. The theme of this series is A 5 Step Blueprint for Lead Generation Through Content Marketing. My co-host is Guillaume Decugis, CEO of Scoop.it. We’re releasing 5 episodes in a row Monday through Friday. April 10th episode 1 is: Content Strategy and Content Plan. Are you creating content for content’s sake or are you doing content marketing? Content marketing: publishing and distributing content that drives people closer to a purchase d...
Winning at Social Customer Care
April 04, 2017 13:13 - 29 minutes - 23.9 MBAfter Social Media Marketing World 2017 in San Diego, I sat down with Dan Gingiss to discuss his new book Winning at Social Customer Care. You may remember Dan from episode 64. At the time of that recording, Dan was Head of Digital Customer Experience and Social Media at Discover Card. Dan has since transitioned into another leadership role in digital marketing with a different large brand. In this podcast episode, he is not speaking on behalf of that brand, so it will remain nameless. In...
Future Marketing: Winning in the Prosumer Age
March 22, 2017 08:00 - 36 minutes - 33.7 MBThis podcast features Jon Wuebben, CEO of Content Launch, a popular content marketing software platform for agencies and businesses to plan, create, launch, promote and measure content. Jon is a content marketing expert with 20 years under his belt. In addition to being a passionate marketing guy, Jon is also a music lover, singer, and songwriter. He shares his vast content marketing knowledge through speaking at events and authoring books. He has written three books. On this episode, Jon an...
Integrating Social Media Across the Enterprise at Adobe
March 15, 2017 08:00 - 41 minutes - 38.3 MBLauren Friedman is Head of Social Business Enablement at Adobe. She runs Adobe’s enablement infrastructure programs to establish integrated social media strategies that empower business functions, ultimately elevating Adobe as a social business. In this role, Lauren infuses social media into every aspect of the way Adobe does business. In this episode, Lauren explains their approach to social media through governance, innovation and enablement. View the show notes: http://www.socialbusin...
Creating Brand Loyalty with Digital Brand Journalism at FedEx
March 08, 2017 10:00 - 35 minutes - 32.2 MBJason Baker is a founding member of the FedEx social media team and has played a key role in the development of the FedEx social voice. In his role as Sr. Communications Specialist Social Global Content Production & Brand Journalism at FedEx he’s helped transform a mindset away from the traditional press release, toward an authentic, engaging brand journalism approach to storytelling. On this episode, Jason shares how FedEx does storytelling to develop and maintain brand loyalty. View t...
An Action Plan to Harness AI in Content Marketing
March 03, 2017 06:00 - 13 minutes - 12.4 MBMarketers are under pressure to deliver ROI. How do you know what content to produce that will get results? In Up Close Series 1 episode five we provide the marketer an action plan to understand how AI does the heavy lifting by crawling your website and your competitor's websites as well as analytics sources so you have real-time information to plug into your content strategy. You'll go from guessing what might work to knowing what will work in your content marketing strategy. By using ...
The Competitive Audit
March 02, 2017 06:00 - 10 minutes - 9.89 MBMarketers are under pressure to deliver ROI. How do you know what content to produce that will get results? In Up Close Series 1 episode four we cover the role of the competitive audit and why it’s so important in a successful content marketing strategy. We discuss the desired outcome of the competitive audit and how AI can empower marketers to perform a competitive audit with great efficiency, even for brands with many competitors. By using artificial intelligence (AI), content marke...
The Content Audit
March 01, 2017 10:00 - 11 minutes - 10.6 MBUp Close Series 1 Episode 3: How to Harness AI in your Content Marketing Strategy Marketers are under pressure to deliver ROI. How do you know what content to produce that will get results? In Up Close Series 1, in episode three we review the role of the content audit and why it’s so important in a successful content marketing strategy. We discuss the desired outcome of the content audit and how AI can empower marketers to perform a content audit with great efficiency, even for brands w...
Quality over Quantity in Content Marketing
February 28, 2017 10:00 - 12 minutes - 11.7 MBMarketers are under pressure to deliver ROI. How do you know what content to produce that will get results? In Up Close Series 2 my co-host is Brandon Andersen, Co-founder at Ceralytics. In episode 2 we dispel the myth that content marketers must produce content in quantity. The goal of marketers is to produce results. We reveal the importance of understanding what works (quality) over misguided goals of quantity. By using artificial intelligence (AI), content marketers can determine ...
The Role of AI in Content Marketing
February 24, 2017 19:10 - 13 minutes - 12.7 MBBrandon Andersen, Chief Strategy Officer and Co-Founder of Ceralytics joins me in episode 1 of 5 in the first of our NEW Up Close podcast series. These 5 episodes focus on How to Harness AI in your Content Marketing Strategy. Brandon and I address the painful reality that 90% of content that companies create doesn’t work. Ouch! By using artificial intelligence (AI), content marketers can determine what content to create that will get results. Episode 1 reveals the role of AI in content...
The Role of Online Communities in Digital Strategy
February 21, 2017 20:44 - 38 minutes - 43.5 MBJoe Cothrel is Chief Community Officer at Lithium Technologies where he is responsible for thought leadership, research and innovations that drive the next generation of successful enterprise customer communities. Joe has been involved in online communities both as a user and as a leader and innovator for about 20 years. In this episode, you'll learn about the role of online communities in digital strategy. View the show notes: http://www.socialbusinessengine.com/podcasts/the-role-of-onlin...
The Role of AI in Account Based Marketing
February 14, 2017 20:47 - 40 minutes - 37 MBI met Aman Naimat, Senior Vice President of Technology at Demandbase at their headquarters in San Francisco on my recent trip to California for Social Media Strategies Summit. Aman is working on leveraging the latest developments in Artificial Intelligence (AI) and data science for marketing and sales platforms. On this podcast, episode 150, Aman and I discuss how AI functions in account-based marketing (ABM). You'll also hear from Demandbase CEO, Chris Golec with his prediction on when AI w...
The Truth About Social Selling
February 07, 2017 15:53 - 35 minutes - 32.5 MBI’ve been actively training and coaching B2B sales professionals on the “art and science” of social selling since 2015. I think it’s time to call out the elephant in the room that few people are talking about, I'm referring to behavior change. 82% of the world's population is online. If you still haven't adopted social selling in your sales strategy now is the time for a behavior change. The first step is understanding how social media is applied in sales and assuming an evolve or die mindse...
How AI is Changing the Face of Marketing
January 31, 2017 19:49 - 35 minutes - 32.3 MBThe featured guest for episode 148 is Paul Roetzer, Founder & CEO of PR 20/20, a well-known marketing agency specializing in inbound marketing strategies. Paul is the author of two popular books: The Marketing Agency Blueprint and The Marketing Performance Blueprint. In November 2016, Paul launched the Marketing Artificial Intelligence Institute (MAII). On this episode, we dive deep into what MAII is, why it exists, and why you should care. View the show notes: http://www.socialbusinesseng...
How Informatica Employees Share their Passion on Social Media
January 24, 2017 17:37 - 30 minutes - 27.8 MBGlenn Gaudet, President & Founder of GaggleAMP is my co-host for this episode. We speak with Tristan Bishop, Senior Director, Social Media Marketing at Informatica about their approach to engaging employees to share their company story. Informatica is the number one data management company in the world and one of three companies we showcased in Social Business Journal Volume 9, What’s Working in Employee Advocacy. Tristan's role at Informatica is to lead and manage their social media managem...
Three Ways the Microsoft LinkedIn Acquisition Can Affect You in 2017
January 17, 2017 13:04 - 25 minutes - 23.1 MBOn episode 146 of the Social Business Engine Podcast, I’m soloing to cover a topic that surprisingly isn’t getting a lot of coverage. As you probably know, Microsoft recently acquired LinkedIn. In a company-wide email, Jeff Weiner, CEO of LinkedIn, explained his excitement about the new opportunities in front of them and laid out eight areas of technology integration between Microsoft and LinkedIn. View the show notes: http://www.socialbusinessengine.com/podcasts/three-ways-the-microsoft-...
Three Reasons B2B Brands Should Podcast to Win More Business
January 10, 2017 16:30 - 34 minutes - 31.6 MBJames Carbary is the Founder of Sweet Fish Media, a podcast production service for B2B companies. He’s a contributor to the Huffington Post and Business Insider, and he also co-hosts the B2B Growth Show: a podcast dedicated to helping B2B executives achieve explosive growth. In this episode, James and I discuss three reasons why B2B brands should be podcasting to win more business. View the show notes: http://www.socialbusinessengine.com/podcasts/three-reasons-b2b-brands-should-podcast-to-...
Social Business Engine Podcast Season 3 for 2017
January 03, 2017 20:24 - 26 minutes - 24.4 MBWelcome to 2017 and Season 3 of the Social Business Engine podcast! About three years ago we launched this digital media property, owned and operated by Find and Convert, as a way to “walk the walk” in our content marketing strategy. The podcast began as our proof statement that we are practitioners of content marketing, not just advisors. Over the last three years as content marketing has evolved and so have we. At Find and Convert today we’re focused on strategies that include employee s...
A Cheat Sheet to Networking in the 21st Century on LinkedIn - Free eBook
December 13, 2016 18:02 - 32 minutes - 29.5 MBDavid J.P. Fisher, a.k.a. DFish, is back for his third podcast appearance on Social Business Engine. A popular speaker, coach, author, and beer connoisseur, David has his own podcast called Beer, Beats, & Business. During this episode, we’re going to condense some of what we previously covered on the podcast and in this webcast into one action-packed interview. Our conversation will serve as a valuable cheat sheet to one of his six books, Networking in the 21st Century on LinkedIn. And, Davi...
Live Video: Why Small Businesses Should be There
December 06, 2016 18:15 - 37 minutes - 34 MBHeather Heuman is the Founder of Sweet Tea Social Marketing. She is a popular social media strategist, trainer, and speaker who specializes in helping small business owners and entrepreneurs discover how to grow their business in today’s social marketplace. If you're a regular listener, you've probably already realized this episode will be a little different than the usual episodes that feature guests that serve, or are from mid or large brands. You'll discover how Heather guides her clients...
How CenturyLink Doubled Employee Shares Through a Contest
November 30, 2016 01:42 - 38 minutes - 35.5 MBChrista Gorham, Group Manager, Large Business Marketing & Communications at CenturyLink is the featured guest on episode 141. She explains how they're growing their employee advocacy program to increase awareness and generate more demand. CenturyLink is a global communications, hosting, cloud, and IT services company. Their solutions and services enable customers to transform their business and lives through innovative technology. View the show notes: http://www.socialbusinessengine.com/p...
How ANSYS Showcases Their Employees’ Expertise
November 21, 2016 20:51 - 30 minutes - 28.3 MBThis episode is part one of three co-host by Glenn Gaudet, Founder & President of GaggleAMP. Glenn and I spoke with Sandy Adam, Global Social Media Marketing Manager at ANSYS, Inc. about their strategy to showcase the expertise of their employees. ANSYS is one of the three companies featured in Social Business Journal, Volume 9: What's Working in Employee Advocacy. View the show notes: http://www.socialbusinessengine.com/podcasts/how-ansys-showcases-their-employees-expertise
The 2016 State of Social Business: Shift from Innovator to Integrator
November 15, 2016 18:26 - 32 minutes - 30.2 MBEd Terpening, Industry Analyst at Altimeter Group, a Prophet Company, is back for his second appearance on the Social Business Engine podcast. We discussed governance last time he was on the show. In this episode, Ed reviews findings from their newest report: 2016 State of Social Business: Social’s Shift from Innovator to Integrator. View the show notes: http://www.socialbusinessengine.com/podcasts/the-2016-state-of-social-business-shift-from-innovator-to-integrator
Why Social Media Marketing World is a Great Investment in Your Career
November 08, 2016 18:46 - 35 minutes - 41.1 MBMike Stelzner, Founder & CEO of Social Media Examiner, is back for his second appearance on the podcast. Social Media Examiner is the largest online magazine focused on social media marketing with more than 1 million visitors per month. In this episode, you’re going to learn why Mike launched a physical conference called Social Media Marketing World (SMMW) and how it has grown to be – THE mega conference in social media marketing. Tune in to discover five compelling reasons to attend SMMW 20...
Learn how Hewlett Packard Enterprise is growing its employee advocate economy
November 01, 2016 13:52 - 46 minutes - 42.9 MBMark Gyles, a Digital Marketing Manager at Hewlett Packard Enterprise (HPE), is the featured guest on episode 137 of the Social Business Engine podcast. Hewlett Packard Enterprise is a global organization that sells cloud and workplace applications. As a Digital Marketing Manager, Mark's focus is on social media marketing and employee advocacy. In this episode, Mark reveals Hewlett Packard Enterprise's approach to its employee advocate economy including the “why” and the “how." Tune in for a...
4 Categories of LinkedIn Status Updates
October 25, 2016 19:57 - 15 minutes - 14.4 MBDavid J.P. Fisher, a.k.a. DFish, is the featured guest on episode 136. This interview was also last week's Poolside Sales Chat. DFish is an author, speaker, and business coach at RockStar Consulting. You may recognize him from this LinkedIn social selling webcast. While attending Dell EMC World, DFish and I met up to have a quick chat on Periscope about four of the nine categories of LinkedIn status updates he outlines in his book: Networking in the 21st Century on LinkedIn, Why Your Network...
How Microsoft Handled Social Care During Their Largest Product Launch
October 18, 2016 14:05 - 26 minutes - 24.7 MBEpisode 135 features Miri Rodriguez, Sr. Lead for Social and Communities Support at Microsoft recorded at Social Media Strategies Summit in San Francisco. Miri leads three teams of social care specialists for Microsoft products in Global English, Spanish, and Portuguese. Her teams handle social customer care for all products and services except XBox. View the show notes: http://www.socialbusinessengine.com/podcasts/microsoft-handled-social-care-largest-product-launch
How DreamBank Builds a Loyal Community
October 11, 2016 19:53 - 29 minutes - 27.4 MBChris Rudolph, Business Accelerator Program Director at DreamBank welcomed me to his space recently to speak about social business, and today I'm featuring him here on the Social Business Engine Podcast. DreamBank is an innovative community space in Madison, Wisconsin, provided by American Family Insurance. American Family sees DreamBank as an investment in their community, a gift with no strings attached. View the show notes: http://www.socialbusinessengine.com/podcasts/how-dreambank-buil...
How to Get a LinkedIn Post to Go Viral
October 04, 2016 16:58 - 30 minutes - 27.8 MBChris Beall, CEO at ConnectAndSell, is a 30-year veteran of the software industry with a background in sales. Aside from being a very cool name, ConnectAndSell is a groundbreaking service that delivers live business conversations to sales people at an astounding pace. Chris uses their service to generate leads. Chris became a LinkedIn member around 2003, but he admits his skills with the platform are very minimal. Recently he had a mind blowing experience on LinkedIn that opened his eyes t...
How Analytics Fuels Met Office’s Digital Strategy
September 27, 2016 15:41 - 33 minutes - 30.4 MBSimon Swan is Head of Digital Marketing at Met Office, the UK’s national weather service. Met Office provides weather and climate-related services to government departments as well as the private sector. They were nominated for the Masters of Marketing awards in “Content Marketing, Creating an uncontested marketplace through Content Marketing.” Simon's role is to determine and implement strategies to increase brand affinity through digital strategies. In this episode, Simon reveals Met Offic...
How HubSpot Uses Live Video in their B2B Marketing Strategy
September 20, 2016 16:55 - 28 minutes - 26.1 MBI recently moderated a panel session at Content Marketing World called Opportunities for B2B Brands in Live Video. Two of the panelists were previous guests on the Social Business Engine podcast; Amisha Gandhi from SAP and Andrew Spoeth from CA Technologies. The other panelist was Chelsea Hunersen, at HubSpot. Chelsea is the featured guest on this episode. Chelsea Hunersen is Social Media Marketing Manager at HubSpot, a marketing software company that specializes in inbound marketing. They...
Forget Social Media Think Social Business
September 14, 2016 16:59 - 31 minutes - 29 MBI’m soloing on this episode to devote time to a strategic topic. In fact, this topic is the reason I named this podcast show Social Business Engine. I’m going to present my case for why we (in business) need to stop talking about social media and instead focus on social business. View the show notes: http://www.socialbusinessengine.com/podcasts/forget-social-media-think-social-business
How McDonald's Integrates Employees into its Marketing
September 06, 2016 14:04 - 33 minutes - 30.9 MBReturning for her second appearance on the Social Business Engine podcast, Elly Deutch is the featured guest on episode 129. As Global Social Campaign & Advocacy Manager at McDonald's, Elly provides insight into the expanding role of employee and customer advocacy in McDonald’s marketing strategy. View the show notes page: http://www.socialbusinessengine.com/podcasts/how-mcdonalds-integrates-employees-into-its-marketing
The 5 Biggest Mistakes in Social Media Monitoring
August 30, 2016 15:23 - 34 minutes - 31.6 MBRebecca Lombardo, Director of Strategic Services at Tracx, and Eric Berkowitz, SVP, Global Services at Tracx, are the featured guests on this episode. Tracx is a social enterprise platform that helps organizations harness opportunities on the social web by providing brands key insights for business decision making. Tracx is also the sponsor of Social Business Journal Volume 8. Rebecca and Eric join me to discuss highlights from Social Business Journal, Volume 8: The 5 Biggest Mistakes in S...
Social Selling Insights from #1 Social Influencer on Cloud Software in the UK
August 23, 2016 20:17 - 34 minutes - 31.5 MBIan Moyse is Sales Director at Axios Systems in the UK. Some of his recent accolades include being honored as UK Sales Director of the Year by the Institute of Sales and Marketing in 2015, #1 Social Influencer in Cloud in 2015 and 2016 by Onalytica and ranked 48th globally as a Data Security Influencer by Onalytica. He reminds us that you "can't always predict what you're going to get in the end," just go on the journey and see where it leads you. Tune in to hear more from Ian on how he ha...
IU Health's Digital Transformation Into an Online Health News Hub
August 15, 2016 19:07 - 30 minutes - 27.5 MBSarah Burns is Editorial & Social Media Strategy Manager at Indiana University Health, the largest research hospital in Indiana. In this podcast episode, Sarah discusses how IU Health has implemented an online news hub to increase their reach and provide consumer-friendly content for their audience. View the show notes for more: http://www.socialbusinessengine.com/podcasts/iu-healths-digital-transformation-into-online-health-news-hub/
How Local Businesses Use Social Media to Grow their Business
August 09, 2016 18:26 - 29 minutes - 27.1 MBThis episode is a little different than most others because I have four guests who are joining me in a conversation, newsroom style. These four business professionals are responsible for running small businesses and they discuss how they're using social media to market and grow their businesses. My guests include Nicole Colella, Jim Catalano, Alex Gonzalez, and Alan Belniak. Read on or listen to find out how they each apply social media in their varied markets. View the show notes: http://...
Sales in the Age of Social Media is Still All About Relationships
August 02, 2016 18:29 - 22 minutes - 20.7 MBOrdinarily, I interview a guest from a brand, or a technology company, or an entrepreneur, but on the first episode of season two, I’m soloing. And, the reason I’m soloing is to put an exclamation point on a topic that is important to me and to who we are at Social Business Engine. If you HAVE been listening to the Social Business Engine podcast for a while, you’ve never heard me talk about my digital marketing agency Find and Convert. The reason I want to take some time to mention it now ...
Dominate Your Sales Territory Online with Social Selling
July 26, 2016 15:33 - 32 minutes - 29.6 MBTim Hughes is recognized around the globe as a social selling pioneer and innovator. A repeat guest on the Social Business Engine podcast, Tim is a best-selling author, a speaker, and co-founder of Digital Leadership Associates. He and co-founder Adam Gray provide training and coaching on social selling at Digital Leadership Associates. On this episode, we discuss highlights from Tim's new and best-selling book: Social Selling – Techniques to Influence Buyers and Changemakers. Tim reveals ...
Why Legal Should be Your Best Friend
July 19, 2016 20:38 - 32 minutes - 30.1 MBThis is a first for the Social Business Engine podcast. This week I feature a lawyer! Ryan Garcia, Legal Director at Dell, joined me to discuss the role of legal in social media engagement at Dell. In his role, Ryan works with the consumer retail business, Dell's gaming brand, and the Global Social Media and Community team at Dell. You may remember episode 59 with Amy Heiss describing Dell's social media training, SMaC U. Amy told us about the logistics of the program and Ryan is speaking...
B2B Social Media Prospecting Delivers Millions
July 12, 2016 14:04 - 34 minutes - 31.3 MBTony Zayas is Director of Sales & Marketing at Proforma. Tony's Social Media Sales Challenge is responsible for $5 million in new business for those who've gone through this training. I met Tony at GaggleAMP's conference, AMPlify, in April. In his role, Tony coaches franchise owners in digital marketing and also leads e-commerce sales efforts. Proforma is a B2B, franchise organization that sells advertising specialty/promotional products, printing services, and other marketing resources. ...
Digital Transformation of The Merck Manuals
July 05, 2016 20:02 - 35 minutes - 32.2 MBI met this week's podcast guest at the Social Media Strategies Summit in New York City where she presented on the digital transformation of the Merck Manuals. Shawnee Brown is Associate Director, Global Social Media Strategy at Merck, one of the largest pharmaceutical companies in the world. Merck is a 125-year-old global leader in pharmaceuticals and medical information. In 1889 Merck began to publish Merck Manuals, a medical reference that became known as a standard in medical informatio...
How SAP Scales Social Selling
June 28, 2016 19:41 - 31 minutes - 29 MBKirsten Boileau, Director of Digital Innovations at SAP is leading the charge to take social selling to the next level for SAP sales professionals. SAP employs more than 30,000 salespeople globally. Through social selling training and enablement delivered at scale, the impact on the business has been very positive. In this podcast episode, Kirsten discusses the role of social selling in SAP's B2B sales environment. Tune in to hear a couple of inspiring success stories and to find out how K...
2016 Midyear Recap
June 21, 2016 15:27 - 28 minutes - 26.4 MBThe first 25 episodes of the Social Business Engine Podcast in 2016 cover many facets of social business. I interviewed social business practitioners from major brands as well as social technology thought leaders and even an aspiring entrepreneur. On this episode I provide a recap of each episode and the biggest takeaway from each one. A common thread among them is how social business is strategic and tied to business goals. You'll also hear how employee advocacy and social selling are pro...
How SAP Approaches Influencer Marketing to Reach its Audience
June 14, 2016 17:55 - 26 minutes - 24 MBAmisha Gandhi, Senior Director Influencer Marketing at SAP treats influencers like clients. SAP's annual SAPPHIRE conference attracts 20,000 attendees and reaches 80,000-100,000 viewers online with help from their influencer community. Amisha points out that the impact of an influencer goes beyond the audience they bring to the table. In this episode of the Social Business Engine podcast, Amisha explains SAP’s influencer marketing strategy and the impact it’s having on their business. Tune...
How Monsanto Creates Customer and Employee Advocacy
June 07, 2016 22:04 - 41 minutes - 37.9 MBI met this week's featured podcast guest, Nick Weber, earlier this year through the Social Media Strategies Summit in Chicago. As the Global Social Media Strategy Lead at Monsanto Company, Nick provides a look at how they're empowering customers and employees to advocate, or as they call it agvocate, for the brand. In 2003 Monsanto Company was spun off from the original Monsanto (established in 1901) as an agricultural unit. Between 2008 and 2009 Monsanto Company recognized the need to hav...
Using Social to Create Experiences That Tie to Business Goals at Johns Hopkins Medicine
May 31, 2016 17:50 - 29 minutes - 27.2 MBI met Therese Lockemy at the Social Media Strategies Summit in Chicago where she gave a terrific presentation on the social strategy at Johns Hopkins Medicine. Therese is Director of Internet Marketing & Social Engagement at Johns Hopkins Medicine. When I learned of their business-focused approach to social, I knew I had to have her as a featured guest on my podcast. Therese and her team monitor for international mentions of Johns Hopkins Medicine, which is an academic medical center with ...
Wayne St. Amand of Brand Networks Explains How to Target Real People Through Social Advertising
May 24, 2016 21:11 - 27 minutes - 25.3 MBWayne St. Amand is Chief Marketing Officer at Brand Networks, a software platform used by large brands to manage their advertising across five social media platforms from one central hub. I recorded this episode with Wayne on location at the IBM AMPlify conference in Tampa, FL. Social media marketing is not free. As I'm sure you know, social platforms make their money from advertising, so decreasing organic reach to less than 1% encourages advertisements and makes them money. In this podca...
Glenn Gaudett of GaggleAMP Talks Employee Advocacy Do’s and Don’ts
May 17, 2016 18:50 - 15 minutes - 17.5 MBGlenn Gaudet, President and Founder of GaggleAMP, joined me on this Periscope-recorded episode at the AMPlify conference last week. AMPlify is GaggleAMP's Employee Advocacy Conference where attendees have the opportunity to learn more about employee advocacy and network with their peers. A cloud-based technology solution that brings together employees to be part of the online marketing engine, GaggleAMP does over 40 different things to make it easy and fun for employees to amplify their empl...
How Dark Social is a Social Marketer’s Blind Spot
May 10, 2016 16:32 - 30 minutes - 27.9 MBBrewster Stanislaw, Director of Product at Simply Measured, opened my eyes to the importance of dark social. This "undercover" traffic shows up as direct traffic in web analytics and masks the true impact of traffic from social media. It would be beneficial for any business utilizing social media to take a closer look at your analytics and where dark social may play a role. Listen to this episode with Brewster Stanislaw to hear how a cosmetics brand was able to apply more marketing budget ...