Using Social to Create Experiences That Tie to Business Goals at Johns Hopkins Medicine

Modern Marketing Engine podcast hosted by Bernie Borges

English - May 31, 2016 17:50 - 29 minutes - 27.2 MB - ★★★★★ - 45 ratings
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I met Therese Lockemy at the Social Media Strategies Summit in Chicago where she gave a terrific presentation on the social strategy at Johns Hopkins Medicine. Therese is Director of Internet Marketing & Social Engagement at Johns Hopkins Medicine. When I learned of their business-focused approach to social, I knew I had to have her as a featured guest on my podcast.

Therese and her team monitor for international mentions of Johns Hopkins Medicine, which is an academic medical center with six academic and community hospitals and 39 outpatient hospitals. In this episode, Therese explains how she leads a social media command center to create richer customer experiences that tie back to their six strategic priorities.

View the show notes: http://www.socialbusinessengine.com/podcasts/using-social-to-create-experiences-that-tie-to-business-goals-at-johns-hopkins-medicine