Modern Marketing Engine podcast hosted by Bernie Borges
312 episodes - English - Latest episode: almost 3 years ago - ★★★★★ - 45 ratingsThe Modern Marketing Engine podcast hosted by Bernie Borges is the podcast for the modern marketer who wants to hear from their peers in the trenches and the occasional analyst or rock-star-influencer sharing strategies and tactics about what’s working in modern marketing. Show notes are available at http://bit.ly/MME-show
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Episodes
3 Ways To Ensure Marketing and Sales Produce Measurable Results
June 05, 2019 09:00 - 28 minutes - 24 MBSubscribe to Modern Marketing Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts The marketing and sales teams in fast-growing technology companies must be aligned to produce measurable results. Conversica is a fast-growing tech company with a leadership team dedicated to marketing and sales being tightly aligned. Learn what it takes to create united marketing and sales groups and how unity produces measurable results, with Rashmi Vittal, CMO, and Gregg Ames, CSO of Conversi...
A Guide For The Modern Marketer’s Go To Market Strategy
May 22, 2019 09:00 - 33 minutes - 27.8 MBSubscribe to Modern Marketing Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts A marketing executive’s go to market strategy depends on whether their company is in an established category — going after market share gains — or if they are in a new category that requires awareness building for the category itself. Utpal Bhatt is the SVP of marketing at Qubole, a SaaS platform that processes cloud data and provides support for many large companies such as Oracle and Lyft, ...
A Modern Approach To Marketing & Sales Alignment In Manufacturing
May 15, 2019 09:00 - 34 minutes - 28.6 MBSubscribe to Modern Marketing Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts Marketing and sales alignment in manufacturing has undergone an evolution as digital transformation has become more pervasive. Some tried-and-true methods have become less effective because of the change in buyer habits. In this episode, Bernie speaks with the head of sales and the head of marketing at Kadant Johnson - a manufacturing company - about their digital sales transformation journey. ...
We Only Need Great Content Marketing
May 08, 2019 09:00 - 26 minutes - 22.5 MBSubscribe to Modern Marketing Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts Great content marketing is about more than just publishing content. Your content has got to stand out - it's got to be truly great. On this episode of the Modern Marketing Engine, Bernie hosts Stephanie Stahl, the General Manager of the Content Marketing Institute. She says that the companies that do content marketing really well are those that are providing the best content, content that is ...
How Marketing Can Support High Performing Sales Teams
April 24, 2019 09:00 - 28 minutes - 24 MBSubscribe to Modern Marketing Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts Have you developed a plan that drives your high performing sales team? Listen in to learn how Marketing Leadership can create a vision and a plan in collaboration with Sales Leadership to develop the most successful high-performance sales teams. Bernie’s guest on this episode is Meshell Baker, Director of Global Sales Development at the National Association of Sales Professionals and the founder ...
The Career Journey of the Modern CMO
April 17, 2019 09:00 - 36 minutes - 29.8 MBSubscribe to Modern Marketing Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts Bernie’s guest on this episode is Darryl Praill, CMO of VanillaSoft, a Sales Engagement platform that provides sales and marketing teams tools to more efficiently engage, qualify and close the sale. Darryl is a passionate guy who has strong and informed opinions about the role of marketing. On this episode, he provides a clear picture of the evolving role of the Chief Marketing Officer, how it ...
How Brands Break Through To Audiences With Video
April 10, 2019 09:00 - 30 minutes - 25.5 MBSubscribe to Modern Marketing Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts Are you connecting to your buyers with video? Whether or not you are, this episode is one you should be sure to listen to. Bernie’s guest is Sara Larsen, CMO of Brightcove - Frost & Sullivan’s Global Company of the Year and Leader in 2018 Gartner's Magic Quadrant for Enterprise Video Content Management. Brightcove specializes in video content management and delivery so whether you’re just start...
5 Pillars of Modern Account Based Marketing in Action
March 27, 2019 09:00 - 30 minutes - 25.8 MBSubscribe to Modern Marketing Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts Account Based Marketing is by no means a new topic to marketing professionals. But the advent of new technologies makes the ABM process potentially more effective - if we know how to integrate the proper tech and mindsets into our strategy. On this episode, Bernie speaks with Sydney Sloan, CMO of SalesLoft. Sydney brings a wealth of experience to the conversation, including a prolong at Adobe. ...
Brand Marketing is the New Demand Generation
March 20, 2019 09:00 - 23 minutes - 19.5 MBSubscribe to Modern Marketing Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts As marketing professionals, it’s important that you think far beyond marketing campaigns - your brand promise has to be front and center in modern marketing. Why? Because your brand is what informs all the other marketing efforts you implement. To gain practical insights into this topic, Bernie invited Armen Najarian to join him. Armen is a 15 year Silicon Valley marketing veteran who serves as...
How Marketing & Sales Contribute to Digital Transformation at CenturyLink
March 13, 2019 08:30 - 29 minutes - 24.2 MBSubscribe to Modern Marketing Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts For years Marketing and Sales have been complementary but isolated departments. There was no reason for them to function in any other way. But the world has changed - business has changed. With the rapid evolution of digital technology, business cycles are more complex and buyers are more sophisticated. Organizations who thrive in the world of digitally engaged customers are those that adapt to t...
How Modern Business Gets Stuff Done
February 27, 2019 10:00 - 25 minutes - 21.4 MBSubscribe to Modern Marketing Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts The modern business landscape has changed - and that change is constant. It's imperative that business leaders, sales professionals and marketing teams lead the way in getting stuff done effectively. This episode features Alex Shootman, CEO of Workfront. Workfront is considered by many to be the first modern work management application that connects enterprise work, collaboration, and digit...
How Marketers Can Create A Customer Success Tool To Fuel Sales Enablement
February 20, 2019 10:00 - 26 minutes - 22.2 MBSubscribe to Modern Marketing Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts Very few B2B sales organizations are creating their own customer success tools - resources designed to demonstrate the effectiveness of the solutions they provide in real-life customer scenarios. There’s really no better way to do it than to display your customer success results alongside those of your competition to enable your salespeople to make the claim with the evidence to prove it. It’...
Why Every Marketing Department Should Be Its Own Agency
February 13, 2019 10:00 - 33 minutes - 28 MBSubscribe to Modern Marketing Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts Every marketing department these days is facing a significant challenge. Things have changed. The days when the marketing department was only responsible for creating compelling ad copy and pretty images are long gone. Much more business impact is expected of marketing teams these days. Taylor Ryan, CMO of Valuer is Bernie’s guest on this episode. Together, they highlight the changes that have ...
The Impact Of One Word In Customer Conversations
January 30, 2019 10:00 - 32 minutes - 27 MBSubscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts Are the customer conversations your marketing and sales teams are having producing results? If not, it's possible they are making a simple mistake that is costing conversions. The good news is that it's a simple step you can take to improve the results. Bernie’s guest on this episode is Erik Peterson, Chief Executive Officer at Corporate Visions. He's the man responsible for spearheading the com...
The Modern Marketer’s Guide to Content for Sales Enablement
January 23, 2019 10:00 - 37 minutes - 31.2 MBSubscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts Do you have a dedicated team that is providing content for sales enablement within your organization? In the modern marketing world companies that don’t build a vault of sales resources are essentially expecting their sales team to produce results without the proper tools. You can find out how to build a vault of content that will accelerate your sales team’s results by listening to Bernie’s c...
A B2B Coloring Book that Generated Leads and Then Some
January 16, 2019 10:00 - 38 minutes - 30.9 MBSubscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts Every organization needs to increase lead generation. This episode highlights an incredibly creative way one B2B company increased lead generation. What did they use? An ink and paper coloring book for compliance professionals. Bernie’s guest is Sean Freidlin. Sean is currently Senior Product Marketing Manager at Hanzo. But, when this episode was recorded, Sean was Director of Proposition Market...
Move Over Alexa It’s Time to Re-Humanize the Sales Process
January 09, 2019 10:00 - 33 minutes - 27.2 MBSubscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts Effective Sales A.I. Is Great, But There Are Human Things It Can’t Replace Most sales professionals these days are excited about the ways A.I. is changing the sales landscape. Automated lead generation and lead nurture, as well as the way follow-up can be streamlined effectively, are just some of the benefits technology is bringing to the world of sales. But there are certain things tech can’t...
How to Get Valuable Sales Data Insights from Wins and Losses
December 19, 2018 13:08 - 28 minutes - 22.8 MBSubscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts Sales data is one of the most valuable ways to determine what is working and what isn’t in a company. One of the most overlooked pieces of data from the sales process is data surrounding deals that are lost. But as you might guess, there can be a significant amount of fear on the part of salespeople when it comes to sharing the details of why they lost a sale. What can be done to attain honest sal...
It’s Time to Transform Sales Training for Women
December 12, 2018 10:30 - 31 minutes - 24.8 MBSubscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts There is a unique perspective required when it comes to creating effective sales training for women. There is a tremendous benefit to such training being created by women and for women. To discuss the topic it was only natural for Bernie to invite Cynthia Barnes, Founder and CEO of the National Association of Women Sales Professionals to be his guest on this episode of The Social Business En...
A 3 Step Plan To Create A Video Strategy That Gets Results
December 05, 2018 10:30 - 32 minutes - 26.4 MBSubscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts Have you developed a video strategy as part of your content marketing? It’s an incredibly powerful way to gain exposure for you and your organization. On this episode of The Social Business Engine Podcast, Bernie’s guest is Nathan Veer, Senior Product Specialist at Brightcove shares a simple, yet powerful 3 step plan to develop a video strategy that gets results. Nathan knows how effective this 3 ...
How to Get Started with Artificial Intelligence in Content Marketing
November 28, 2018 10:30 - 33 minutes - 26.8 MBSubscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts There are many ways to apply artificial intelligence in content marketing. Bernie’s guest on this episode of Social Business Engine is an expert when it comes to the intersection of content marketing and the application of AI to it. Paul Roetzer is the CEO of PR 20/20, author of “The Marketing Performance Blueprint,” and the creator of the Marketing Artificial Intelligence Institute. When as...
The Influential Role of Content in Sales Enablement
November 14, 2018 10:30 - 34 minutes - 27.3 MBSubscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts Does your organization have a clear sales enablement strategy that is aligned with your customer’s journey? According to Bernie’s guest for this podcast conversation, Tamara Schenk, you’ll experience more sales wins if you do. Tamara is Research Director for CSO Insights, the research division of Miller Heiman Group. She is focused on global research regarding all things sales enablement, CX, an...
How to Position High Level Employees as Trusted Thought Leaders
November 07, 2018 11:05 - 32 minutes - 25.8 MBSubscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts The concept of people serving their industry as “thought leaders” is fairly new, but in the digital world, it’s a vital one for B2B leaders to understand and leverage. On this episode of Social Business Engine, Bernie’s guest is Xenia Muntean, CEO of Planable. Xenia is an entrepreneur and an emerging thought leader on the topic of digital marketing. She’s been featured in Forbes as one of the Top ...
Helping Customers Win More through Highly Personalized Account Based Marketing
October 24, 2018 09:00 - 37 minutes - 29.7 MBSubscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts Account based marketing has been around for a while now, but doing it in a highly personalized way is not something you hear addressed often. But if you can personalize your marketing you can greatly strengthen customer relationships and grow your footprint in the account. On this episode, Bernie speaks with Paul Johns, CMO at SAI Global, a leader in the delivery of integrated risk management solu...
How To Be A Modern Marketer In The Age Of Data And Analytics
October 17, 2018 10:00 - 30 minutes - 24.1 MBSubscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts Modern marketers have what seems like an ever-changing and highly demanding role in today’s B2B world. There are big challenges to address - including ABS (Account Based Selling), the role of analytics, and application of AI. For this episode, Bernie invited Victor Belfor SVP of Channel Sales and Business Development at Conversica to describe what he’s seeing in his interaction with CMOs and market...
How to Win Friends and Drive Business in the Age of Social Media
October 10, 2018 09:00 - 32 minutes - 26.4 MBSubscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts In the age of social media, friendships have taken on an entirely different look than years previous. Take a step further and you can easily see that building friendships via digital drives business growth as well. Bernie’s guest on this episode of Social Business Engine is Jon Ferrara, founder and CEO of Nimble. Jon has a long history of building relationships, building friendships, building co...
How Fundbox Uses AI and Humans to Deliver a Great Customer Experience
September 26, 2018 09:00 - 32 minutes - 25.9 MBSubscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts A great customer experience is at the heart of customer loyalty and support - and we all want OUR customers to have that "Wow!" experience. As technology improves there are more and more ways to deliver experiences customers remember and tell others about... even in industries as long-standing and conservative as lending. Bernie’s guest on this episode of Social Business Engine is Basile Senesi, h...
Effective LinkedIn Posts: The Science Doesn’t Lie
September 19, 2018 09:00 - 29 minutes - 23.3 MBSubscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts LinkedIn post effectiveness is somewhat of a mystery. As Bernie’s guest, Scott Ayres says, “LinkedIn is like the Uncle who always comes to the family reunion with a great casserole, but you forget is there.” So Scott and his team at Agorapulse decided to do a social media experiment to see exactly what post types are effective on LinkedIn. Scott is a Content Scientist for Agorapulse - he runs exp...
A Marketer's Plea for Content for Sales
September 05, 2018 09:00 - 25 minutes - 20.4 MBSubscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts Content Marketing is something you hear a lot about these days - but what about content for sales? Nobody is denying that content marketing is effective for brand awareness and trust building, but B2B sales conversations require more than just awareness. This episode features Bernie Borges, host of the Social Business Engine podcast recording a solo episode as he prepared to travel to the 8th a...
Uncommon Conversion Optimization for Your Website
August 29, 2018 09:00 - 34 minutes - 28 MBSubscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts There are many conversion optimization services for your website out there and all of them are based on analytics. In the realm of analytics, there are free and amazingly powerful platforms available, like Google Analytics. With so many low-cost ways to access the data you need to do conversion optimization, is there any advantage to paying for a service that enables you to do it better? On this...
The Road to Marketing as a Contributor to Revenue in the Business
August 15, 2018 08:30 - 29 minutes - 23.8 MBSubscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts On this episode, Bernie speaks with Sandy Abraham, Head of Global Marketing & Brand Management at Forcam. Forcam provides shop floor management systems to manufacturers that enables them to increase productivity by 20% in less than 12 months. They are an industry leader that has worked with Mercedes Benz and other high profile manufacturing companies. Sandy has led her marketing team in new dire...
Connecting with Sales and Distribution through Podcasting
August 01, 2018 07:00 - 25 minutes - 27.1 MBSubscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts The Sales and Distribution channels of any business are always in flux simply because there are constantly new things to learn and apply on the fly. What would it be like if management could speak directly to the sales team in an engaging way on an ongoing basis - to provide updated, relevant resources in real-time? On this episode, Bernie is joined by Henry Menke, Product Marketing Director a...
The Ugly & Beautiful Truth About Content Audits
July 25, 2018 07:00 - 29 minutes - 24.1 MBSubscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts The digital transformation we’ve experienced in the past few years has enabled every organization or entrepreneur to legitimately vie for a place of authority in their industry through content marketing. A vital part of every content marketing approach, and an area most of us don’t think enough about, is the organization of those pieces of content on the “home base” of the organization - our websi...
How To Create Demand And Engagement For Events And Conferences Through Online Video
July 18, 2018 07:00 - 32 minutes - 26.2 MBMany aspects of sales relationships are beneficial, but nothing builds trust and connection quite like a face to face interaction. Britta Schellenberg serves as Vice President of Corporate Marketing Operations at Brightcove. Britta is a seasoned marketer who delivers results through creative thoughts, ideas, and strategies and she knows how to create an engaging customer conference that drives customer retention and prospect conversions. You might say “face to face” experiences are her speci...
The 4 Digital Selling Skills Of The Successful Modern Seller
July 11, 2018 07:00 - 31 minutes - 25.5 MBSubscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts Every person who makes their livelihood from selling could benefit from improving their selling skills. In today’s sales climate, the growth of digital selling skills is one of the best returns on the investment of time it takes to grow as a sales professional. On this episode, Bernie’s guest is Kurt Shaver, co-founder and Chief Sales Officer at Vengreso. Kurt explains the 4 pillars of the moder...
Social Recruiting at Scale with Facebook Lead Ads
June 27, 2018 07:00 - 30 minutes - 25.6 MBSubscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts One of the most difficult things for any company to do quickly is to effectively hire a large team - and thanks to digital transformation, social recruiting is a viable way to do it at scale. On this episode Bernie invited a duo to join him to discuss the issue - Bill Quirk, Strategic Account Manager at Work4 Labs and Robert Constantine, Director of Digital and Social Media Marketing at iQor. Yo...
What Every Marketing Executive Needs to Know About GDPR
June 20, 2018 05:00 - 34 minutes - 28.2 MBSubscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play By now you’ve surely heard about GDPR. It’s the Global Data Protection Regulation - and it impacts all businesses that sell globally and store information about individual consumers. The ramifications of this regulation are complex and it’s not entirely clear to everyday marketers what some of the requirements mean, so Bernie asked Juliette Rizkallah, Chief Marketing Officer of SailPoint Technologies to shed light ...
The Truth about the Consumer’s Journey with Connected Home Devices
June 13, 2018 05:00 - 32 minutes - 25.9 MBSubscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play The better that product providers are able to understand their consumer's journey, the better they can serve those customers in a way that retains them, fosters loyalty, and produces raving fans. This episode of Social Business Engine features a conversation with Autumn Braswell, Executive Vice President, Chief Operating Officer, Enterprise Solutions, iQor - and reveals the findings of a recent survey published by ...
Leveraging Analytics to Enhance Sales at NICE Nexidia
June 06, 2018 09:49 - 30 minutes - 24.4 MBSubscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play Technological advances are providing more and more opportunities for sales organizations to enhance sales and on this episode, Rachel Stuve, Sr. Business Analytics Manager at NICE Nexidia explains one of the ways it's happening. Nexidia Analytics enables brands to unlock the untapped value inside the massive amounts of unstructured audio they possess – mostly phone conversations between customers and sales agents. ...
How Marketers Can Use Emotionally Intelligent Language to Create Action
May 30, 2018 07:00 - 31 minutes - 25.3 MBSubscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play Making powerful emotional connections through digital marketing at scale is possible, and you'll hear how it's happening in this conversation between host Bernie Borges and his guest, Aaron Masih, Chief Operating Officer at Persado. Aaron describes how marketers can use machine learning and AI to make an emotional connection with customers, and thereby understand exactly how to deliver the right message to the righ...
Developing a 21st Century Marketing Organization
May 23, 2018 07:00 - 31 minutes - 24.9 MBSubscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play Marketing organizations in the current business environment have a number of challenges before them due to advances in technology and the cultural shifts that are happening because of them. To build a 21st century marketing organization it’s important to look carefully at these challenges to determine how to best structure marketing teams to deliver the most effective results. Bernie’s guest on this episode is Be...
The Future Is Now With Artificial Intelligence For Marketing
May 16, 2018 07:00 - 30 minutes - 24.5 MBSubscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play For some time now Bernie has been talking about the growing importance of learning how to use Artificial Intelligence for marketing. While we still have a lot to learn, AI has finally developed to a point that it can be used effectively, at scale, to reach more customers in personalized ways. Bernie’s guest on this episode is Andrew Malcolm, Chief Marketing Officer at Evernote. Andrew tells how he and his team ar...
The Value of Relationship Intelligence in Account-Based Selling with Jaxson Khan
May 09, 2018 05:00 - 34 minutes - 28 MBSubscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play Account-based selling is experiencing a surge in popularity in B2B sales due to changes in technology that have appeared over the past few years. One of those technologies is what is referred to as “relationship intelligence.” In this conversation, Jaxson Kahn describes how marketing can leverage relationship intelligence to more effectively collaborate with sales and how managers can use relationship intelligence ...
Building a Personal Brand to Elevate a Corporate Brand
May 02, 2018 09:00 - 26 minutes - 21.4 MBSubscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play Bernie's guest for this episode of Social Business Engine is Tammy Boyd, Vice President of Business Development and Marketing for Neuro International. Bernie invited her on this episode because she is actively building her personal brand to elevate her company’s corporate brand. Tammy saw that her company was not embracing digital and social marketing strategies but she was determined to make an impact in her indus...
How Synapse is Transforming Tampa Bay through Innovation Ecosystems
April 25, 2018 09:00 - 23 minutes - 19 MBSubscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play Innovation and Florida are in the same sentence at Synapse, a company that’s deploying a ground-breaking methodology to connect all business personas within a multifaceted ecosystem. Brian Kornfeld, co-founder and Head of Operations at Synapse, is featured on this episode of Social Business Engine and shares the inspiring story behind this breakout company’s impact on innovation in a region that isn’t widely recogn...
How the Content Marketing Institute Markets
April 18, 2018 09:00 - 32 minutes - 25.7 MBSubscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play On this episode of Social Business Engine you’re going to meet Cathy McPhillips, Vice President of Marketing at the Content Marketing Institute. CMI has successfully positioned itself as the premier resource for marketers who want to learn about content marketing. Cathy reveals a key metric in their marketing that enables the company to convert by a factor of 10 on their most coveted offering, the annual Content ...
4 Design Thinking Tools Any Company Can Use To Innovate
April 11, 2018 09:00 - 35 minutes - 28.4 MBSubscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play On this episode, you’re going to meet Duncan Wardle. Duncan spent 30 years at arguably the best-known brand in the world - Disney. In his last role he was a global executive in charge of something most companies don’t even identify as a function in the business. That function is innovation. As Vice President of Innovation & Creativity it was his job to invent new ways to generate revenue. We think of innovati...
How Content for Sales Creates More Sales Pipeline
April 04, 2018 09:00 - 40 minutes - 32.6 MBSubscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play We all want to have a full sales pipeline to fuel the success of our business. Toward that end, Bernie is doing something a little different on this episode. He recorded a conversation between himself and his co-founder and CEO of Vengreso, Mario Martinez Jr. The two of them speak about the “why” and the “how” of a strategy they are implementing at Vengreso that you might consider at your company. The "content fo...
Addressing Challenges and Changing Culture with Enterprise Social Sales Programs
March 28, 2018 09:00 - 37 minutes - 29.7 MBSubscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play Social sales is becoming a common sales approach in more and more types of businesses. Bernie’s guest on this episode demonstrates how true that is by revealing how social selling is being implemented in a very traditional business - banking. Jason Schober is the Social Media Campaign Manager at US Bank. He’s not only tasked with the creation of B2B social sales training programs and their implementation, he also o...
Learn From Digital Sales and Marketing Practitioners In The Trenches Or Be Left Behind
March 21, 2018 09:00 - 28 minutes - 22.9 MBSubscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play On this episode Social Business Engine podcast host Bernie Borges summarizes key take aways from recent episodes featuring digital sales and marketing practitioners at Adobe, Conversica, Oracle, Verizon and SAP. It’s undeniable that digital sales and marketing are here to stay. Any company that is going to be a competitor in the B2B environment has to provide its sales and marketing teams the digital tools and tr...