Winning at Social Customer Care
Modern Marketing Engine podcast hosted by Bernie Borges
English - April 04, 2017 13:13 - 29 minutes - 23.9 MB - ★★★★★ - 45 ratingsMarketing Business Management content contentstrategy media bernieborges business contentmarketing employeeadvocacy marketing sales social Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
After Social Media Marketing World 2017 in San Diego, I sat down with Dan Gingiss to discuss his new book Winning at Social Customer Care. You may remember Dan from episode 64. At the time of that recording, Dan was Head of Digital Customer Experience and Social Media at Discover Card. Dan has since transitioned into another leadership role in digital marketing with a different large brand. In this podcast episode, he is not speaking on behalf of that brand, so it will remain nameless.
In addition to his position in digital marketing, Dan is a podcaster, speaker, and now a published author. On Dan's podcast, Focus on Customer Service, he interviews people at brands who are responsible for delivering exceptional customer service using social media. In this episode, Dan discusses highlights from his new book Winning at Social Customer Care – How Top Brands Create Engaging Experiences on Social Media.
View the show notes: http://www.socialbusinessengine.com/podcasts/winning-at-social-customer-care