How to Turn Employees into Brand Advocates
Modern Marketing Engine podcast hosted by Bernie Borges
English - February 16, 2014 22:35 - 8 minutes - 16.1 MB - ★★★★★ - 45 ratingsMarketing Business Management content contentstrategy media bernieborges business contentmarketing employeeadvocacy marketing sales social Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: The State of Digital Marketing Talent
Next Episode: Marketing Technology Adoption - A Basic Necessity
In part two of my interview with Todd Forsythe, Vice President of Conversation Marketing at EMC we get more insights into their social business journey anchored in advocacy. In this interview, we explore their strategy to harness the influence of employees using the Jive Software community and collaboration platform.
Download the full case study here.
Tune into the video version of the Social Business Engine show on YouTube.
To your social business success!
Bernie Borges