How to Deepen the Connection with Your Customers Through Social Listening
Modern Marketing Engine podcast hosted by Bernie Borges
English - August 18, 2015 18:22 - 31 minutes - 42.9 MB - ★★★★★ - 45 ratingsMarketing Business Management content contentstrategy media bernieborges business contentmarketing employeeadvocacy marketing sales social Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Grab a glass of wine and settle in for this week's podcast episode with Frog's Leap Winery's Social Media Manager, Natalie Barnard, and General Manager, Jonah Beer. Frog's Leap's entrance into the social media world began with a Facebook page managed by Jonah. They have since evolved into a social business with the help of Natalie and a focus on social listening.
Through social listening Frog's Leap has been able to increase engagement by sharing content their audience wants to see. Abbie the adorable winery dog, and the statuses of their grapes are staple posts that garner interaction. By tuning in to what their audience wants to hear Natalie is able to regularly create engagement driving content. Tune in to discover the history of Frog's Leap Winery and learn how effective social listening can be when building a brand's community.
View the show notes for lots of pictures, including Abbie the winery dog. http://www.socialbusinessengine.com/podcasts/connect-to-your-customers-through-social-listening