Secrets to Instagram Branded Content

Modern Marketing Engine podcast hosted by Bernie Borges

English - May 09, 2017 15:55 - 44 minutes - 40.3 MB - ★★★★★ - 45 ratings
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Previous Episode: The Transformation of Selling through Digital Enablement

Next Episode: How to Integrate Personalized Video Email into Digital Sales

Melanie Deziel is the former director of creative strategy for Time Inc. and an award-winning branded content consultant, educator, and speaker who travels the world educating marketing, sales, and editorial teams on branded-content best practices. Melanie is also the founder of The Overlap League, a native ad newsletter, and is on the board of the Native Advertising Institute.

You may remember her from episode 91 back in December 2015. Since her last appearance on the Social Business Engine podcast, she's started her own consulting firm. She works with publishers and brands of all sizes, helping them to hone their content strategies across various platforms.

On this episode, we’re going to look at the “why,” and to some extent, the “how” of using Instagram in your social strategy.

View the show notes page: http://www.socialbusinessengine.com/podcasts/secrets-to-instagram-branded-content