Harnessing Data through AI to Understand the B2B Buyer’s Journey

Modern Marketing Engine podcast hosted by Bernie Borges

English - August 15, 2017 15:33 - 45 minutes - 42.2 MB - ★★★★★ - 45 ratings
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Raviv Turner is Co-Founder and CEO at CaliberMind. On this episode, he and I discuss the challenges B2B marketers face in understanding the lengthy buyer’s journey. It's long, it’s complex, there are more people involved, and there is a ton of data spread across both structured and unstructured sources.

He explains how CaliberMind uses machine learning techniques to harness data across the broad spectrum of sources, resulting in improved sales pipeline and accelerated close rates. We also discuss why he believes that Artificial Intelligence (AI) is overhyped and what marketers need to understand to take advantage of the power and potential of AI. This take-away alone is worth the listen!

View the show notes page: http://www.socialbusinessengine.com/podcasts/harnessing-data-through-ai-understand-b2b-buyers-journey