The Rise of Account Based Marketing through AI
Modern Marketing Engine podcast hosted by Bernie Borges
English - July 12, 2017 08:00 - 32 minutes - 26.3 MB - ★★★★★ - 45 ratingsMarketing Business Management business contentstrategy marketing media sales bernieborges content contentmarketing employeeadvocacy social Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Nate Skinner, Vice President of Product Marketing at Salesforce, has been in B2B marketing for ten years with a focus on enterprise software, cloud, and mobile technology. Nate is responsible for B2B marketing for Salesforce, Pardot, and Einstein. Nate and I are diving into Salesforce Einstein Accounts Based Marketing (ABM). You’re going to learn what it is, how it’s used, and examples of Salesforce Einstein in action.
If you’re a regular listener to this podcast, you’ve noticed that I’m paying quite a bit of attention to artificial intelligence (AI) and how it impacts marketing professionals and the sales process. I believe the lines are blurring between marketing and sales. My conversation with Nate provides more validation that we’re seeing the convergence of marketing and sales, and how AI and account-based marketing play a significant role in this convergence.
View the show notes page: http://www.socialbusinessengine.com/podcasts/the-rise-of-account-based-marketing-through-ai