Sandy Adam, Global Manager of Social Media Marketing at ANSYS, returns for her second episode. In case you missed her first appearance on the podcast, let me give you a little background on ANSYS. They're a global leader in engineering simulation software with about 3,000 employees, many of whom have advanced degrees. Their software is used in the creation of rockets, cars, and even smartphones. Sandy is back to update us on how their content – specifically their blog – is moving the needle at ANSYS.

View the show notes page: http://www.socialbusinessengine.com/podcasts/niche-blogging-moves-the-needle-at-ansys