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B2B Influencer Marketing is Dead - All Hail Marketing to Influencers!
Modern Marketing Engine podcast hosted by Bernie Borges
English - September 06, 2017 04:01 - 24 minutes - 19.4 MB - ★★★★★ - 45 ratingsMarketing Business Management business contentstrategy marketing media sales bernieborges content contentmarketing employeeadvocacy social Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Marketing as a Profit Center
Next Episode: Data Overload: How Do You Harness It?
Dayle Hall, SVP of Marketing at Lithium Technologies, is joining me for this special UpClose Podcast Series. In this five part series, we are looking at The 5 Most Influential Topics for B2B Marketing. In episode one, Dayle explains effective B2B influencer marketing and reviews a few case studies of B2B brands succeeding at influencer marketing.
View the show notes page: http://www.socialbusinessengine.com/podcasts/b2b-influencer-marketing-dead