Rankable
133 episodes - English - Latest episode: 4 months ago - ★★★★★ - 4 ratingsWelcome to iPullRank's Rankable Podcast, where we discuss various hot topics regarding SEO and digital marketing with esteemed members of the marketing community.
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Episodes
Real Editing Advice for People that Don’t Hate AI ft Erica Schneider
February 21, 2024 12:30 - 33 minutes - 31.6 MBCut through the bullshit of online gurus. Erica Schneider provides frameworks, processes, and examples that actually help content creators edit their stuff to make it more attention-grabbing, interesting, and helpful. In this episode, she shares her personal editing rituals, how the hell you get past your own editing roadblocks, and the key differences between crappy blog writing and attention-span-deficient social writing. Find out what changed her perspective on the role of Generative ...
AI Integrated Into Your Professional Life ft Christian Ward
February 14, 2024 12:30 - 40 minutes - 38.3 MBIn episode 130, Christian Ward joins Garrett for a deep dive into the application and impact of AI in both personal and professional spheres. Christian is bullish on AI in daily operations, highlighting its power to enhance learning, decision-making, and efficiency through real-world applications. He discusses leveraging AI for everything from understanding data partnerships to automating tasks and analyses, underscoring the importance of practical usage over theoretical knowledge to unlock ...
How To Interpret SEO Correlation Studies ft. Erika Varangouli
February 07, 2024 12:30 - 37 minutes - 35.2 MBIn episode 129, Erika Varangouli shares the time, effort, and marketing discussions that went into Semrush's 2023 Ranking Factors study. Too often, uninformed SEOs will use statistics from these correlation studies and use them to serve their own agendas despite them not proving causation. Erika argues that the data still has value to inform and guide us. We can apply the insights to hypotheses and experiments to our own websites without using it purely as a prescriptive playbook. She expl...
Don't Pigeonhole Your Freaking Case Studies ft. Joel Klettke - Rankable Ep. 128
January 24, 2024 13:30 - 35 minutes - 32.9 MBIn episode 128, Joel Klettke of Case Study Buddy drops by to discuss the underrated value of the case study for SEO and beyond. Joel argues that a well-designed customer story is not a fluff piece. How do your buyers talk? Should you use jargon in your customer stories? Klettke shares his experience of creating a buffet of content from your customer story interviews. ---------- [0:00] Intro [2:57] How can B2B companies effectively integrate SEO strategies into their customer success sto...
Don't Burn the Environment With Your Digital Footprint ft Chris Butterworth
December 13, 2023 14:27 - 32 minutes - 29.7 MBIn episode 127, Chris Butterworth stops by to shed light on the critical yet often overlooked topic of digital sustainability. Chris discusses the importance of education around digital sustainability and strategies to impact change and the carbon footprint of your company. He also addresses how to engage people in caring about their digital footprint and the environmental impact of LLMs and Generative AI. He shared his thoughts on the responsibility of large companies in reducing their di...
An Optimist's View on Generative AI, Content, and SEO ft Ryan Law
December 06, 2023 14:51 - 37 minutes - 34 MBIn episode 126, Ryan Law of Ahrefs stops by to discuss the complexities and potential of Generative AI in content creation and SEO. Ryan shares insights on how SEO will be impacted by generative AI content and whether it will devalue SEO as a channel in the future. We also discuss what this means for the importance of E-E-A-T (Expertise, Experience, Authoritativeness, and Trustworthiness) in content going forward, the ideal direction for Google in search results, & what the next five years...
Your Brand, Search Intent, and the Content Arms Race ft Victor Pan
November 29, 2023 14:24 - 47 minutes - 43.4 MBIn episode 125, Victor Pan of HubSpot joins the show for a deep exploration into the world of search intent and its broader implications. Victor shares some insight into the Department of Justice's lawsuit against Google, examining its relationship with search intent. He provides some valuable thoughts on the complexities of understanding search intent and how it shapes user experiences online. We also discuss the concept of the data void in search, information gain, and the impact on info...
Topic Maturity, Information Gain, and Search Intent ft Bernard Huang
November 22, 2023 14:19 - 49 minutes - 45 MBIn episode 124, we're joined by Bernard Huang of Clearscope to dissect the evolving landscape of search and AI. Bernard chats with us about the past year's developments in search and AI and weighs in on whether Google is finally mastering search results. We also discuss his predictions for Google's Search Generative Experience, whether search will become fragmented in the years to come, and Bernard shares some deep insights around information gain. (0:00] Intro (1:38) The Past Year in Se...
The Scary Potential of Generative AI on Content ft Kristin Tynski
November 15, 2023 14:44 - 48 minutes - 44.2 MBIn episode 123, we welcome Kristin Tynski for a deep dive into the dynamic world of Generative AI. We chat about the wealth of new developments over the last year in Generative AI and some key takeaways from OpenAI’s Dev Day presentation earlier this month. Kristin shares some thoughts on how organizations can effectively adopt Generative AI, offering actionable insights for businesses. We also discuss the importance of incorporating subject matter expertise into AI systems for enhanced ac...
The Messy Middle Ground of Google Ads ft Susan Wenograd
November 08, 2023 14:28 - 38 minutes - 35.7 MBIn episode 122, Susan Wenograd takes the stage to share her profound insights into the dynamic world of Google Ads. Susan shares thoughts on the current state of Google Ads, providing a comprehensive overview of the latest trends and developments and discusses how to expertly navigate some of these new challenges. She also outlines how Google's SGE could impact Google Ads, unlocking exciting new possibilities and avenues for growth. (0:00) Intro (2:31) The Current State of Google Ads (4...
Ethical Considerations for LLMs and Generative AI ft Britney Muller
November 01, 2023 13:31 - 35 minutes - 33 MBIn episode 121, Britney Muller of Data Sci 101 takes the stage to unravel the complex world of artificial intelligence and LLMs, guiding us through the most critical aspects of this cutting-edge technology. Britney shares her thoughts on the ethical risks that AI poses and the actionable strategies for mitigating biases in AI. We also discuss the urgent need for AI education and Britney addresses the concerns around trust in LLMs when connected to the internet and the uncertainty around th...
Schema Value in SEO Beyond Rich Snippets ft Dave Ojeda
September 14, 2023 13:38 - 27 minutes - 24.7 MBIn episode 120, Dave Ojeda stops by to chat about the intricacies of Schema markup. Dave emphasizes the value of Schema and its role beyond enhancing search engine visibility. We discuss entities and the relationship they have with semantic Schema markup as well as how they enrich the context of your content. Dave also highlights common mistakes to avoid when working with Schema and the advantages of implementing Schema markup within your organization. (0:00) Intro (4:02) The Value of Sc...
Enterprise Level Technical SEO Audit Software ft Serge Bezborodov
August 23, 2023 14:39 - 28 minutes - 26.1 MBIn episode 119, Serge Bezborodov of JetOctopus joins the show for an enlightening conversation about technical SEO at the enterprise level. Serge shares thoughts on the uniqueness of technical SEO and discusses the critical data types that hold significance in the space. We discuss key features to pay attention to in your technical SEO software and best practices for effectively crawling large websites. Serge also dishes out some strategies to identify and address JavaScript SEO issues and...
A Crash Course in GA4 Management for SEO ft Brie E Anderson
August 02, 2023 14:30 - 35 minutes - 33 MBIn episode 118, Brie Anderson of BEAST Analytics joins the show to talk Google Analytics 4 (GA4) and its impact on SEO. Brie shares thoughts on the issues with GA4 auto-migration and discusses how to rethink measuring your digital presence. We also explore the fundamental differences between Universal Analytics (UA) and GA4 and discuss the most important aspects of GA4 that every SEO should be aware of. (0:00) Intro (2:52) GA4 Auto-Migration (5:25) Rethinking How You Measure Your Digita...
AI-Powered Conversation Intelligence for SEO ft Jason Tatum
July 26, 2023 13:10 - 31 minutes - 28.5 MBIn episode 117, Jason Tatum, VP of Product at CallRail, joins the show to discuss AI-Powered call tracking and how it can be used to uplift your SEO efforts. Jason highlights the valuable relationship between AI-powered call tracking and SEO, emphasizing the identification of patterns and trends. We also glimpse into the future of AI at CallRail and discuss the ways that organizations are seamlessly implementing the technology into SEO and marketing processes. (0:00) Intro (10:20) AI-Pow...
SEO is Relative: Modern Search Intent ft Lyndon Nelson-Allen
July 20, 2023 13:38 - 37 minutes - 34.3 MBIn episode 116, Lyndon Nelson-Allen stops by the show to have an in-depth discussion about search intent. Lyndon sheds light on what SEOs often misunderstand about search intent and provides insights into how Google approaches and evaluates intent using various signals and factors. We also chat about the reasons why Google may not always provide the "best" answer and the challenges surrounding content quality on the web. (0:00) Intro (2:30) What Do SEOs Get Wrong About Search Intent? (3...
Google Bias Under the Microscope ft Jack Chambers-Ward - Part 1
June 28, 2023 13:09 - 35 minutes - 32.6 MBIn episode 115, Jack Chambers-Ward of Candour joins the show to chat about bias in Google search results and how these results are influenced by our own biases. We discuss the influence of language in search queries and examine the potential biases associated with Large Language Models. We also tackle the important question of Google's responsibility in surfacing diverse content and discuss approaches that both individuals and organizations can take when handling existing biases. (0:00) I...
Unlocking Small Business ChatGPT Superpowers ft Christoph Cemper
June 21, 2023 13:58 - 43 minutes - 40.2 MBIn episode 114, Christoph Cemper, founder of prompt library AIPRM, stops by to talk ChatGPT, AIPRM, and the power small business can harness with generative AI. Christoph sheds light on what small businesses need to understand about how these generative AI tools work and emphasizes the importance of a well-crafted prompt to unleash their full potential. We also explore the barriers preventing SMBs from utilizing generative AI and uncover the remarkable productivity boost the tool offers. ...
The Misunderstood Intersection of SEO and UX ft Adriana Stein
June 15, 2023 14:20 - 33 minutes - 30.7 MBIn episode 113, Adriana Stein stops by the show to dispel misconceptions and explore the dynamic relationship between UX and SEO. Adriana shares some thoughts on the impact of popups & paywall sites on rankings and the importance of audience research when it comes to the success of your product. We also surface some valuable insights around optimizing UX, readability, and the role that generative AI will play in the future. (0:00) Intro (2:37) Misconceptions Around UX as a Ranking Factor...
Change Management, Operations, and SEO ft Tess Voecks
June 07, 2023 14:08 - 31 minutes - 29.3 MBIn episode 112, Tess Voecks of Local SEO Guide joins the show for a discussion about the importance of project management and how it relates to SEO. Tess emphasizes the need for businesses to organize themselves effectively before starting any project and highlights a few common mistakes that businesses make in their operations. We also chat about why communication is a superpower in project management and the need to identify and manage potential risks to ensure project success. (0:00) I...
Building Out Your SEO-Driven Content Strategy ft Jacob Clarke
May 31, 2023 13:26 - 30 minutes - 28.1 MBIn episode 111, Jacob Clarke of NerdWallet stops by for an insightful discussion exploring the key elements of a successful SEO content strategy. Jacob shares the most important factor to prioritize in your SEO content strategy and practical tips on how to get started effectively. We discuss clear communication with stakeholders and finding the right balance. We also explore valuable techniques for ensuring your content demonstrates experience, expertise, authoritativeness, and trustworth...
Indexing at Scale with Programmatic SEO ft Anna Uss
May 25, 2023 13:17 - 34 minutes - 31.5 MBIn episode 110, Anna Uss joins the show to explore the fascinating world of programmatic SEO. We discuss the most common use cases of programmatic SEO and its immense value in transforming your digital strategy. Anna shares practical steps to implement programmatic SEO within your organization, ensuring that your content catches the attention of Google's crawlers. We also delve into the exciting future of enhancing programmatic SEO with generative AI, unlocking new possibilities for your ...
The New Google Search Generative Experience ft Barry Schwartz
May 17, 2023 13:54 - 44 minutes - 40.5 MBIn episode 109, Barry Schwartz joins the show to dive deep into the key highlights and takeaways from the recent Google I/O event. We explore the potential impact of Google's new Generative Experience, discuss first impressions from the SEO community, and analyze how these advancements will shape the future of SEO and content creation. Barry also shares thoughts on the delicate balance between factuality and fluidity in AI chatbots and how Google's Perspectives initiative will impact the S...
Brand Consistency in Generative AI Content Marketing and SEO ft Krista Doyle
May 10, 2023 13:00 - 41 minutes - 38.1 MBIn episode 108, Krista Doyle of Jasper stops by to discuss how SEOs and Content Marketers should be using generative AI while trying to maintain brand consistency. Krista gives some great advice for those looking to stay ahead of the curve in AI and shares some insight into how generative AI can be used responsibly for content. We also dive into some emerging tools that are making an impact in the AI space and whether the AI takeover will lead to a positive future in the long run. (0:00) ...
Misconceptions by SEOs on LLMs and ChatGPT ft Marianne Sweeny
May 03, 2023 12:30 - 40 minutes - 37.3 MBIn episode 107, Marianne Sweeny joins the shows to discuss the ways in which SEOs are misunderstanding LLMs and how you can look at things differently to achieve success. Marianne shares thoughts on how SEOs should be using some of these generative AI tools like ChatGPT and whether SEOs can do anything to future-proof their careers. We also talk briefly about what the future of LLMs and generative AI could look like a year from now as new projects like Google's Magi begin to roll out. (0:...
Big Brand Link Building in the Age of Generative AI ft Jeremy Moser - Episode 106
April 26, 2023 12:02 - 25 minutes - 23.1 MBIn episode 106, Jeremy Moser stops by the show to share some insight into how link building for large brands is evolving in the era of generative AI. Jeremy discusses how Google is valuing links as a ranking factor and whether purchasing links is a sustainable strategy in 2023. We also dive into whether big brands really need link building to have success in the SERPs. (0:00) Intro (1:33) uSERP’s Approach to Link Building (2:54) How Much Value Does Google Place On Links(5:46) Content Sy...
Working with Your Devs on JavaScript SEO Bugs ft. Jamie Indigo - Episode 105
April 19, 2023 13:08 - 34 minutes - 31.8 MBIn this episode, Jamie Indigo joins the show to share some thoughts on how you should communicate and engage with your dev team to improve your JavaScript SEO. Jamie gives some insight into where most SEOs go wrong with JavaScript and the approach you should be taking to identify and analyze JS SEO issues. We also chat about the impact that LLMS and generative AI tools like ChatGPT and Bard could have on JavaScript SEO in the not-so-distant future. (0:00) Intro (1:25)How ‘Not a Robot’ Ca...
Keep Calm and GA4 (Or Lose Your Mind in July) ft. Jess Joyce - Episode 104
April 12, 2023 11:40 - 32 minutes - 29.7 MBIn episode 104, SEO consultant Jess Joyce stops by the show to ease our minds in the race to migrate to GA4 before Google sunsets Universal Analytics in July of this year.Jess shares the key differences that SEOs need to be paying attention to within the GA4 dashboard and the ways in which reporting will be different.We also discuss what other alternatives are that are currently out in the wild and how they stack up against GA4.(0:00) Intro(4:03) Key Differences Between GA4 and Universal Ana...
Under the Hood of an AI Powered Search Engine ft. Sridhar Ramaswamy - Episode 103
April 05, 2023 12:00 - 44 minutes - 40.5 MBIn episode 103, Neeva Co-Founder & CEO, Sridhar Ramaswamy sits down with Mike King to explain the inner workings of search engines fueled by AI technology. Sridhar shares thoughts on SEO in relation to LLM search as well as the recent petition from Elon Musk and others to halt AI development. Mike and Sridhar also discuss the difference in Neeva’s approach to AI and why it may be difficult for others to replicate. (0:00) Intro (1:42) How Can Neeva Compete with Google? (5:53) Will Answer B...
The History and Future of NLG Content ft. Jeff Coyle - Episode 102
March 29, 2023 13:30 - 44 minutes - 40.6 MBIn episode 102, Jeff Coyle of MarketMuse stops by to discuss the past, present, and future of Natural Language Generation (NLG) content for SEO. Jeff shares his thoughts on how long it might be before we see consistency in the factual accuracy and quality of NLG outputs and how important content quality is within search rankings. We also chat about how Google can keep up with competitors in the AI space and if their current approach is the right one. (0:00) Intro (1:45) The History of NL...
The Unsexy Truths of SEO ft. Devin Pickell - Episode 101
March 22, 2023 15:53 - 29 minutes - 27.5 MBIn episode 101, Devin Pickell joins the show to discuss some of the uncomfortable facts about SEO that every marketer should be aware of.Devin shares his thoughts on when and how you should be prioritizing SEO and how to identify if you're making the right decision.We also chat about what you can do to ensure that you're on the same page across multiple teams to get your projects across the finish line.(0:00) Intro(1:45) What are the Unsexy Truths of SEO?(2:30) How to Prioritize SEO(4:35) Pla...
The Emergence of the T-Shaped SEO ft. Michael Glavac - Episode 100
March 15, 2023 14:20 - 29 minutes - 26.9 MBIn episode 100, iPullRank's Michael Glavac joins the shows to discuss why SEOs should be taking a more specialized approach to their SEO skillset. Michael gives his thoughts on the importance of being a T-Shaped SEO and the necessary knowledge and expertise you'll need to be a killer Technical SEO. We also share some opinions on the hardest industries to work in technical SEO and why you should NOT be cutting your SEO budget right now. (0:00) Intro (2:07) The Value of T-Shaped SEO (4:37...
Winning Brand Equity on the SERPs with Remarkable Content ft. Lily Ugbaja - Episode 99
March 08, 2023 14:30 - 32 minutes - 29.8 MBIn episode 99, Lily Ug stops by to share some thoughts on how brands can win the SERPs through high quality content strategy and content creation. Lily gives insights into the importance of topic clusters and creating content with E-E-A-T in mind to drastically improve your results. We also discuss some opinions on generative AI for SEO content and what steps brands will need to take to compete with AI. (0:00) Intro (2:50) Earning Brand Equity on the SERPs (4:38) Titles & Meta Descripti...
Using an SEO Test Budget to Earn C-Suite Investment ft. Mark A Preston - Episode 98
March 01, 2023 14:30 - 26 minutes - 24.2 MBIn episode 98, Mark A Preston joins the show to give out some valuable tips and tricks for all of you SEOs hoping to get buy-in from the C-Suite at your organization. Mark shares thoughts on how you can identify where your SEO team may be able to provide value to other departments within business and what red flags you'll want to avoid. We also discuss how you can capture quick wins that will make C-level execs smile and open the door for new opportunities. (1:30) Making a Difference in S...
Exploring the Experience of Black Women in Corporate America ft. Shantel Branch & Neferkara Aaron - Episode 97
February 22, 2023 15:08 - 49 minutes - 45.3 MBIn episode 97, Director of Client Strategy, Shantel Branch, and Office & Special Projects Manager, Neferkara Aaron join Senior Digital Marketing Specialist Aaron Johnson to share stories and thoughts on what it's like navigating corporate America as a Black woman. Shantel & Neferkara discuss what their approach to things like professionalism and mentorship has been throughout their professional careers. They also discuss the importance of finding and developing a community and knowing your...
The Messy Middle and the Impact of AI on SEO ft Gianluca Fiorelli - Episode 96
February 15, 2023 13:30 - 45 minutes - 41.9 MBIn episode 96, Gianluca Fiorelli joins the show to discuss the many ways in which generative AI will impact SEO in the current search environment and going forward. Gianluca shares thoughts on some of the things Google is currently developing and implementing to help their search product evolve and improve search experience for users. He also shares insights on how we can efficiently communicate with AI to help drive results in SEO. (0:00) Intro (2:11) How Google Is Evolving (6:51) Use ...
AI Chat in Search: An impromptu Twitter Spaces conversation ft Marie Haynes - Episode 95
February 13, 2023 14:54 - 57 minutes - 52.8 MBWith the announcement of Google's BARD and the explosion of tools like Open AI's ChatGPT, the SEO industry has it's sights hard set on AI generative content and what the impact could be on SEO. After Google CEO, Sundar Pichai gave the world a glimpse into what Google's been working on with AI technology we took to Twitter to discuss and share some thoughts on what this could mean for SEO going forward.
Multilingual SEO And Localization: How To, Skills, And Processes ft Veruska Anconitano - Episode 94
December 14, 2022 13:30 - 46 minutes - 42.4 MBIn episode 94, Veruska Anconitano joins the show to talk about the opportunities and challenges within Multilingual SEO. Veruska shares some insight into the advantages of an effective Multilingual SEO strategy and the impact it can have on revenue for your business. We also discuss how cultural nuances can influence the results you see from your strategy and what mistakes you'll want to steer clear of. (0:00) Intro (4:14) The Biggest Challenges In Multilingual SEO (7:17) The Benefits O...
93. Log File Analysis: The Process And Value ft Roman Adamita
December 07, 2022 14:00 - 28 minutes - 39.7 MBIn episode 93, Roman Adamita of Picardes steps up to the mic to walk us through the process of Log File Analysis and the enormous value it can highlight for your organization. Roman shares his thoughts on how to work with teams to gain access to their Log Files and how to extract high value insights. We also discuss some of the unique findings you'll uncover when doing Log File Analysis and the best approach to use when requesting access from the organizations you work with. (0:00) Intro ...
The Marathon That Starts With Your SEO Audit ft Olga Zarr - Episode 92
November 30, 2022 13:30 - 31 minutes - 43.7 MBIn episode 92, Olga Zarr joins the show to share thoughts on everything you should (and should NOT) be doing in your SEO audits. Olga gives us some insights into what most SEOs get wrong when performing SEO audits and the difference between performing audits for small and large websites. We also discuss the most common issues you'll find when performing audits and the information you need to collect from an organization before you even get started. (0:00) Intro (2:45) The Parallels Betwe...
Protect Yourself From JS Rendering Disasters ft Dan Reno & Zach Chahalis - Episode 91
November 16, 2022 13:30 - 40 minutes - 55.6 MBIn episode 91, Dan Reno of Botify and Zach Chahalis of iPullRank stop by to discuss how JavaScript can prevent Google from rendering all of your content, how that might impact crawling, and how you can use dynamic rendering to ensure you’re not stuck in a delayed rendering queue. We discuss how Botify’s tools like SpeedWorkers can be used to sniff out and prevent issues before they arise. Dan & Zach also share some insights on how Google comprehends JS rendering and where that interaction ...
Digital Consumer Data: Value Beyond SEO ft Tory Gray - Episode 90
November 09, 2022 14:03 - 39 minutes - 54.7 MBIn episode 90, Tory Gray of The Gray Dot Company discusses how consumer data can be leveraged by SEO teams for new insights that help inform strategy and drive revenue. Tory shares her thoughts on why organizations struggle with surfacing data and how to think about long-term strategy. We also discuss some specific use cases for consumer data that can lead to valuable insights for your business. (0:00) Intro (2:27) Opinionated SEO Opinions (5:32) Where Are the Places Where Data is Not B...
90. Digital Consumer Data: Value Beyond SEO ft Tory Gray
November 09, 2022 14:03 - 39 minutes - 54.7 MBIn episode 90, Tory Gray of The Gray Dot Company discusses how consumer data can be leveraged by SEO teams for new insights that help inform strategy and drive revenue. Tory shares her thoughts on why organizations struggle with surfacing data and how to think about long term strategy. We also discuss some specific use cases for consumer data that can lead to valuable insights for your business. (0:00) Intro (2:27) Opinionated SEO Opinions (5:32) Where Are The Places Where Data Is No Be...
89. Local SEO Advantages For Enterprise Ecommerce ft Michael Carini & Shantel Branch
November 02, 2022 11:50 - 40 minutes - 55.4 MBIn episode 89, Michael Carini of Lastmile Retail and Shantel Branch of iPullRank join the show to discuss how local SEO can be used by enterprise brands to unlock another level in their marketing campaigns. Michael shares insights on all of the missed opportunities that come from overlooking local search for large brands. We also discuss enterprises can leverage their retailers to maximize the brands visibility. (0:00) Intro (5:38) Context is King (7:04) Incorrect Information in Local S...
88. The Friendship Between Your PPC And SEO Teams ft Amalia Fowler
October 26, 2022 11:00 - 38 minutes - 53 MBIn episode 88, Amalia Fowler of Good AF Consulting discusses how PPC and SEO teams can work together to strengthen your marketing campaigns. Amalia gives her take on how organizations can use insights they've captured through PPC and SEO campaigns to help inform the strategies of one another. We also discuss what the right approach is to keyword targeting and why communication between teams is the missing key to unlocking a a brand new level in your approach. (0:00) Intro (3:13) When PPC...
87. The Competitive Advantage Of Being An SEO Who Codes ft Marco Giordano
October 19, 2022 11:00 - 36 minutes - 50.3 MBIn episode 87, Marco Giordano stops by to share insights on how coding knowledge can help in your SEO campaigns. Marco tells us about the obstacles you may face in data visualization and shares tactics you can use to over one them. We also discuss what the variety of different applications for NLP and the common misconceptions around its' use. (0:00) Intro (3:17) How To Use Data For SEO (5:31) The Challenges Of Data Visualization (6:51) Storytelling with SEO Data (11:55) Building Your...
86. The Role That SEO Plays For Integrated Marketing ft Michaela Mendes
October 12, 2022 12:01 - 30 minutes - 41.8 MBIn episode 86, Michaela Mendes joins the show to discuss what integrated marketing is and how SEO can be used to enhance your integrated marketing campaigns. Michaela shares her thoughts on why you should be thinking of your customers first regardless of what marketing channels your campaign is focused in. We also discuss what the future of content and SEO can look like with Google's algorithm and philosophy continuing to evolve. (0:00) Intro (1:55) Getting Started In Content Marketing ...
85. Developing High Quality Content That Earns Links ft Ashwin Balakrishnan
October 05, 2022 12:00 - 27 minutes - 38 MBIn episode 85, Ashwin Balakrishnan joins the show to share some insights on how you can create engaging content that actually earns links. We discuss the approach you can use to get internal teams excited to be more involved and assist with projects that will help grow your organization. Ashwin also shares his thoughts on how you can leverage subject matter experts in your content to help boost your online brand. (0:00) Intro (3:35) Content Ideation (6:30) How To Get The Data You Need F...
84. The Underrated Value Of Structured Data For SEO ft Zach Chahalis
September 28, 2022 11:01 - 43 minutes - 59.9 MBIn episode 84, iPullRank's Director of SEO, Zach Chalahis stops by to share his thoughts on why we all need to be showing more love and attention to structured data. Zach gives us the scoop on how enterprise organizations can use structured data to get a noticeable lift in traffic and why structured data should not be an afterthought. We also discuss the common misconceptions around structured data and why so many people get it wrong. (0:00) Intro (3:25) In-House vs Agency Work (5:24) S...
83. Link Building 101: Animated Zombie Edition ft Bibi Raven
September 21, 2022 09:49 - 34 minutes - 47.2 MBIn episode 83, Bibi Raven (also known as Bibi The Link Builder) joins us to discuss the techniques and strategies that lead to link building success. Bibi shares insights on how to evaluate your links and how to put together a system that allows you to be both effective and efficient. We also discuss the role content strategy plays in link building and what eCommerce brands need to be looking into ahead of Black Friday. (0:00) Intro (2:20) When Link Outreach Goes Wrong (4:05) Link Build...