Brand Consistency in Generative AI Content Marketing and SEO ft Krista Doyle

Rankable

English - May 10, 2023 13:00 - 41 minutes - 38.1 MB - ★★★★★ - 4 ratings
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Previous Episode: Misconceptions by SEOs on LLMs and ChatGPT ft Marianne Sweeny

Next Episode: The New Google Search Generative Experience ft Barry Schwartz

In episode 108, Krista Doyle of Jasper stops by to discuss how SEOs and Content Marketers should be using generative AI while trying to maintain brand consistency.

Krista gives some great advice for those looking to stay ahead of the curve in AI and shares some insight into how generative AI can be used responsibly for content.

We also dive into some emerging tools that are making an impact in the AI space and whether the AI takeover will lead to a positive future in the long run.

(0:00) Intro

(3:35) How AI is Impacting Jasper

(5:53) Staying Ahead of the AI Curve

(9:01) How is the Conversation around AI Different for Marketers vs Developers

(10:47) How Will Generative AI Impact SEO?

(16:23) Jasper’s Philosophy on Generative AI

(20:04) Using Jasper to Create Content(24:26) Emerging AI Tools to Pay Attention To

(28:10) The Future of AI: Positive or Negative?

(30:55) Rapid Fire Rankings

Rank your top anything:

• Fountain Diet Coke from McDonald's

• Cold can over ice.

• Fountain from anywhere else

Rank your best SEO marketing win:

It was my first job in SEO and I did not yet know what attribution was from content. We were trying to outrank one of our major affiliates for a bunch of keywords. We did it and it worked fast. We were pulling in about $10K a month off one piece of content. There's nothing like that first super fun & exciting win.

Rank your top 3 SEO tools:

• GSC

• Ahrefs

• Jasper

Rank your best SEO trick or tactic:

Right now, I'm deep into programmatic pages/content automation.

Rank what you love most about SEO as an industry:

It keeps me on my toes. With SEO, you're forced to always be learning, testing, and tinkering. There's nothing better!

Rank your top 1-3 marketers:

• Chris Tweten

• Tracey Wallace

• John-Henry Scherck

Rank your best SEO learning resource:

• Twitter

• Aleyda Solis' #SEOFOMO newsletter

Rank your top cause or charity:

The Alexandria Zoo, near my hometown in Louisiana. It was a special place to my Dad, who I lost last year, and it's still repairing some damage from a bad hurricane two years ago, so I always try to find ways to support them when I can.