Misconceptions by SEOs on LLMs and ChatGPT ft Marianne Sweeny

In episode 107, Marianne Sweeny joins the shows to discuss the ways in which SEOs are misunderstanding LLMs and how you can look at things differently to achieve success.

Marianne shares thoughts on how SEOs should be using some of these generative AI tools like ChatGPT and whether SEOs can do anything to future-proof their careers.

We also talk briefly about what the future of LLMs and generative AI could look like a year from now as new projects like Google's Magi begin to roll out.

(0:00) Intro

(2:20) What SEOs Need to Pay Attention To

(4:27) Are the SERPs Getting Better or Worse?

(6:13) The Most Common Misconceptions from SEOs Regarding LLMs

(8:20) The Implications of Deep Mind’s Integration Into Project Magi

(10:40) How Should SEOs be Using These Chatbots?

(12:35) How to Handle The Trust Factor

(14:20) Who is Responsible for Diversity in Generative AI?

(18:15) Can a Group Come Together in the Name of Generative AI?

(20:20) Can SEOs Future Proof Their Role in the Industry?

(23:30) Predictions for the Next Year

(28:00) Rapid Fire Rankings

Rank your top anything:

Cooking competition shows

Learning new things (especially in AI)

Sport Dining

Rank your best SEO marketing win:

I got a finance client to rank for subprime loans with blog comments. To my defense, my comments were relevant to the posts.

Rank your top 3 SEO tools:

ranks.nl

SEO tools for Excel

Google Developers Console

Rank your best SEO trick or tactic:

Client site rank landscape.

Rank what you love most about SEO as an industry:

That it is cross-functional and that it is immediate.

Rank your top 1-3 marketers:

Mike King

Lily Ray

Britney Muller

BONUS:

Bill Slawski

Lyndon

Rank your best SEO learning resource:

Twitter

Rank your top cause or charity:

Doctors Without Borders