The New Google Search Generative Experience ft Barry Schwartz

Rankable

English - May 17, 2023 13:54 - 44 minutes - 40.5 MB - ★★★★★ - 4 ratings
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Previous Episode: Brand Consistency in Generative AI Content Marketing and SEO ft Krista Doyle

Next Episode: Indexing at Scale with Programmatic SEO ft Anna Uss

In episode 109, Barry Schwartz joins the show to dive deep into the key highlights and takeaways from the recent Google I/O event.

We explore the potential impact of Google's new Generative Experience, discuss first impressions from the SEO community, and analyze how these advancements will shape the future of SEO and content creation.

Barry also shares thoughts on the delicate balance between factuality and fluidity in AI chatbots and how Google's Perspectives initiative will impact the SERPs.

(0:00) Intro

(1:46) Biggest Takeaways from Google I/O

(3:13) Bard’s True Purpose

(5:44) How will the Generative Search Experience Roll Out?

(8:47) How Will This Impact Ads?

(10:25) Factuality vs Fluidity in AI Chatbots

(13:07) Are Perspectives an Answer to the Issue of Factuality?

(15:35) How Does the SEO Community Feel About the Google I/O event?

(19:37) How Can Google Balance It All?

(21:00) How Will This Impact eCommerce?

(23:55) What Should SEOs be Paying Attention to?

(25:53) The Opportunities in Google’s AI Ecosystem

(27:45) How Will AI Make SEOs Jobs Easier & Harder

(29:28) Biggest Surprises from Google I/O

(32:16) Mobile vs Desktop Experience

(36:13) Improvements and Reporting for Google Search Console

(38:22) Will Google Continue to Dominate the Market

(40:47) Rapid Fire Rankings

Rank your top anything:

SEO

Development

Apps

Rank what you love most about SEO as an industry:

The community.

Rank your top 1-3 marketers:

Danny Sullivan

Matt Cutts

Rank your top cause or charity: Anybody that feeds people who can't afford to put food on the table.