Indexing at Scale with Programmatic SEO ft Anna Uss

Rankable

English - May 25, 2023 13:17 - 34 minutes - 31.5 MB - ★★★★★ - 4 ratings
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Previous Episode: The New Google Search Generative Experience ft Barry Schwartz

Next Episode: Building Out Your SEO-Driven Content Strategy ft Jacob Clarke

In episode 110, Anna Uss joins the show to explore the fascinating world of programmatic SEO.

We discuss the most common use cases of programmatic SEO and its immense value in transforming your digital strategy.

Anna shares practical steps to implement programmatic SEO within your organization, ensuring that your content catches the attention of Google's crawlers.

We also delve into the exciting future of enhancing programmatic SEO with generative AI, unlocking new possibilities for your content.

(0:00) Intro

(3:58) The Most Common Use Cases of Programmatic SEO

(5:32) The Value of Programmatic SEO

(9:27) How to Implement Programmatic SEO in Your Organization

(12:20) How to Make Sure Google Crawls Your Programmatic Production

(15:43) How Long Does It Take to See Results?

(19:32) Enhancing Programmatic SEO with Generative AI

(22:27) How to Get Buy-In from the C-Suite

(29:03) Rapid Fire Rankings

Rank your top anything:

My Dog

London

horse riding

Rank your best SEO marketing win:

My best win is as the Snyk Advisor, the programmatic SEO asset that we have designed from scratch. It currently drives 1M clicks and we have achieved +500% growth through additional tech SEO changes. I am also proud of another project that was a site section (millions of pages) migration to a subdomain with a +50% traffic increase after the migration.

Rank your top 3 SEO tools:

Ahrefs

GSC extension for google sheets

Keywords Everywhere

Rank your best SEO trick or tactic:

Right now, I'm deep into programmatic pages/content automation.

Rank what you love most about SEO as an industry:

I just came from Brighton SEO, can’t help but mention how vibrant, positive, fun, and exciting the industry is. So many areas to focus on (technical, content, whatnot). So many new trends to explore. It is never boring. Also really enjoy the people, always very open, positive, and simply fun. Amazing to be a part of this community.

Rank your top 1-3 marketers:

Kevin Indig

Rand Fishkin

Rank your best SEO learning resource:

LinkedIn.