The Unsexy Truths of SEO ft. Devin Pickell - Episode 101

In episode 101, Devin Pickell joins the show to discuss some of the uncomfortable facts about SEO that every marketer should be aware of.Devin shares his thoughts on when and how you should be prioritizing SEO and how to identify if you're making the right decision.We also chat about what you can do to ensure that you're on the same page across multiple teams to get your projects across the finish line.(0:00) Intro(1:45) What are the Unsexy Truths of SEO?(2:30) How to Prioritize SEO(4:35) Planting the Seeds for Your SEO Strategy(7:09) SEO Attribution May Be Scrutinized(8:45) How to Iterate on Attribution(11:40) Thinking Outside of Boring Content(13:18) The Varied Perspectives Around SEO(16:55) Communicating and Collaborating Across Teams(17:40) There’s No One-Size-Fits-All Solution to SEO(21:47) Rapid Fire RankingsRank your top anything: Breaking BadSopranosLast of UsRank your best SEO marketing win:We created a public landing page for a click-to-copy template for SMS marketing that is still one of the top results on Google.Rank your top 3 SEO tools: AhrefsGoogle Search ConsoleHot JarRank your best SEO trick or tactic:Leading with value.Rank what you love most about SEO as an industry:It's always changing and I'm always learning.Rank your best SEO learning resource:Andy CrestodinaAdam GoyetteEddie Shleyner Rank your top cause or charity: Habitat for Humanity