The History and Future of NLG Content ft. Jeff Coyle - Episode 102

Rankable

English - March 29, 2023 13:30 - 44 minutes - 40.6 MB - ★★★★★ - 4 ratings
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Previous Episode: The Unsexy Truths of SEO ft. Devin Pickell - Episode 101

Next Episode: Under the Hood of an AI Powered Search Engine ft. Sridhar Ramaswamy - Episode 103

In episode 102, Jeff Coyle of MarketMuse stops by to discuss the past, present, and future of Natural Language Generation (NLG) content for SEO.

Jeff shares his thoughts on how long it might be before we see consistency in the factual accuracy and quality of NLG outputs and how important content quality is within search rankings.

We also chat about how Google can keep up with competitors in the AI space and if their current approach is the right one.

(0:00) Intro

(1:45) The History of NLG for Content Marketing

(16:25) Content Quality

(21:34) Can Google Keep Up?

(30:08) The Present & Future of NLG for Content

(34:45) How Far Away Are We From Reliable NLG Outputs?

(40:15) How to Future Proof Your SEO Strategy & Content