The Emergence of the T-Shaped SEO ft. Michael Glavac - Episode 100
Rankable
English - March 15, 2023 14:20 - 29 minutes - 26.9 MB - ★★★★★ - 4 ratingsMarketing Business Entrepreneurship Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
In episode 100, iPullRank's Michael Glavac joins the shows to discuss why SEOs should be taking a more specialized approach to their SEO skillset.
Michael gives his thoughts on the importance of being a T-Shaped SEO and the necessary knowledge and expertise you'll need to be a killer Technical SEO.
We also share some opinions on the hardest industries to work in technical SEO and why you should NOT be cutting your SEO budget right now.
(0:00) Intro
(2:07) The Value of T-Shaped SEO
(4:37) The Necessary Skillsets for Technical SEO
(6:29) How to Learn From Building Your Own Stuff
(7:33) How to Take Your Skillset to the Next Level
(9:13) What is Most Important as an SEO?
(12:27) The Morality of Injection
(13:08) What is the Hardest Industry to Work in as a Tech SEO?
(15:51) The Relationship Between SEO and Enterprise Organizations
(17:52) The Unintended Consequences of Replatforming
(19:57) Things Take Time in SEO
(21:36) Slashing Your SEO Budget During A Recession
(23:31) Rapid Fire Rankings
Rank your top anything:
Snowmobiling
Painting
Arches National Park
Rank your best SEO marketing win:
First one was the first time I was able to get a clients key page to out rank their main competitor in the SERPs. Second being from a logistics client where I ran an idea by them about some keywords I had seen popping up in GSC around system integrations and only their main competitor had pages for it so I tested a few to see how they would do and they took off. Started with 4 pages and 6 months of testing but they took off in about 2 months and we turned around another 20 pages within the 6 months.
Rank your top 3 SEO tools:
Rank your best SEO trick or tactic:
I don't have one tip or trick really but I provided advice to small businesses and my main point to most of them is to keep things simple.
Rank what you love most about SEO as an industry:
I love the uniqueness of SEO.
Rank your best SEO learning resource:
When I started in SEO it was mostly from Moz but more recently it's been following industry leaders on Linkedin.
Rank the top 1-3 SEOs or Marketers that you most look up to:
Hamlet Bautista