93. Log File Analysis: The Process And Value ft Roman Adamita

Rankable

English - December 07, 2022 14:00 - 28 minutes - 39.7 MB - ★★★★★ - 4 ratings
Marketing Business Entrepreneurship Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: The Marathon That Starts With Your SEO Audit ft Olga Zarr - Episode 92

Next Episode: Multilingual SEO And Localization: How To, Skills, And Processes ft Veruska Anconitano - Episode 94

In episode 93, Roman Adamita of Picardes steps up to the mic to walk us through the process of Log File Analysis and the enormous value it can highlight for your organization.

Roman shares his thoughts on how to work with teams to gain access to their Log Files and how to extract high value insights.

We also discuss some of the unique findings you'll uncover when doing Log File Analysis and the best approach to use when requesting access from the organizations you work with.

(0:00) Intro

(3:45) The Beauty Of Log File Analysis

(6:50) The Most Useful Insights You Can Surface With Log File Analysis

(11:25) Why Is The Frequency Of Google Bot Crawling Important

(13:55) How to Ensure You Have Access To Log Files

(16:25) Working With Teams To Retrieve Custom Data

(17:40) The Biggest Surprises You’ll Find In Log Files

(19:25) Should You Be Using 410s?

(21:01) Tools for Log File Analysis

(24:52) Rapid Fire Rankings 🔥

Rank your top 3 anything:

• Cycling

• Traveling

• Sushi

Rank your best SEO marketing win:

I'm honored to have won the Young Search Professional of the Year award.

Rank your top 3 SEO tools:

• Screaming Frog - SEO Spider

• Screaming Frog - Log File Analyzer

• Google Search Console

Rank your best SEO trick or tactic:

ABCD Internal linking.

Rank what you love most about SEO as an industry:

I have to improve my knowledge all the time.

Rank your best SEO learning resource:

Google Search Central

Rank the top 1-3 SEOs or Marketers that you most look up to:

• Tom Critchlow

• Rand Fishkin

*• SEO Presentations