The Marathon That Starts With Your SEO Audit ft Olga Zarr - Episode 92
Rankable
English - November 30, 2022 13:30 - 31 minutes - 43.7 MB - ★★★★★ - 4 ratingsMarketing Business Entrepreneurship Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
In episode 92, Olga Zarr joins the show to share thoughts on everything you should (and should NOT) be doing in your SEO audits.
Olga gives us some insights into what most SEOs get wrong when performing SEO audits and the difference between performing audits for small and large websites.
We also discuss the most common issues you'll find when performing audits and the information you need to collect from an organization before you even get started.
(0:00) Intro
(2:45) The Parallels Between Running And SEO
(4:31) The Most Common Issues You Find In SEO Audits
(5:07) Recommendations for Anchor Text
(6:22) Do Multiple Links Take Away From Link Equity
(7:07) Where Are The Easy Wins?
(9:25) The Primary Differences Between Small And Large Sites
(13:12) The Difference In SEO Audits By Industry
(14:21) How Is The Product Review Update Impacting Sites
(17:15) Reputation Management Within SEO Audits
(19:22) How To Get Your Recommendations Implemented
(22:00) What Most SEOs Get Wrong When Performing SEO Audits
(23:49) What You Need To Know About A Business Before Conducting An SEO Audit
(26:41) Rapid Fire Rankings 🔥
Rank your top 3 anything:
• Pigeons
• Running
• Trance music
Rank your best SEO marketing win:
Building my own personal brand online in 6 - 12 months.
Rank your top 3 SEO tools:
• SEMRush
• Screaming Frog
• Ahrefs
Rank your best SEO trick or tactic:
Internal linking.
Rank what you love most about SEO as an industry:
The fact that I have to learn new things every day.
Rank your best SEO learning resource:
Google Search Central
Rank the top 1-3 SEOs or Marketers that you most look up to:
Rank your number one cause/charity that you want to promote:
Gruszetnik - A Polish non-profit helping and caring for pigeons