Multilingual SEO And Localization: How To, Skills, And Processes ft Veruska Anconitano - Episode 94

Rankable

English - December 14, 2022 13:30 - 46 minutes - 42.4 MB - ★★★★★ - 4 ratings
Marketing Business Entrepreneurship Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: 93. Log File Analysis: The Process And Value ft Roman Adamita

Next Episode: AI Chat in Search: An impromptu Twitter Spaces conversation ft Marie Haynes - Episode 95

In episode 94, Veruska Anconitano joins the show to talk about the opportunities and challenges within Multilingual SEO.

Veruska shares some insight into the advantages of an effective Multilingual SEO strategy and the impact it can have on revenue for your business.

We also discuss how cultural nuances can influence the results you see from your strategy and what mistakes you'll want to steer clear of.

(0:00) Intro

(4:14) The Biggest Challenges In Multilingual SEO

(7:17) The Benefits Of A Well Executed Multilingual SEO Strategy

(9:09) The Extra Layer of Multilingual SEO

(11:25) What Should Businesses Consider Before Starting Their Multilingual SEO Strategy?

(14:21) How Businesses Should Approach Local Research

(16:15) Where Do You Begin With Implementation?

(19:05) Education & Accountability

(21:40) Technical Considerations

(23:35) How To Make User Experience Culturally Relevant

(28:22) Don’t Reach For The Stars

(30:41) Cultural Nuances

(32:22) The Champions of Multilingual SEO

(34:18) Is Google Translate Getting Any Better?

(38:22) Rapid Fire Rankings 🔥

Rank your best SEO marketing win:

I was in charge of launching a massive e-commerce website in EMEA and APAC (SEO and Localization together) and succeeded organically in key markets after a few months by strategically tapping into local users' needs, motivations, and issues and completely driving away from the US website. This drove qualified traffic, leads, and, most of all, revenue and brought me to lead the same strategy for the US.

Rank your top 3 SEO tools:

• Ahrefs

• SEMrush

• Google’s Suite

BONUS: Tableau and Python.

Rank your best SEO trick or tactic:

Comparison pages for non-competitive players.

Rank what you love most about SEO as an industry:

I work in a very peculiar and unique field: SEO and Localization together, managing people, processes, resources, etc. So, to me, it's all being able to demonstrate that there's more to measure than the usual SEO stuff when working in a multilingual environment.

I love being right.

Rank your best SEO learning resource:

Google Documentation

Rank the top 1-3 SEOs or Marketers that you most look up to:

• Natalie Kelly

• Motoko Hunt

• Cindy Gallop

Rank your number one cause/charity that you want to promote:

EMERGENCY is an independent and neutral international organisation founded in 1994 to provide free, high-quality medical and surgical care to victims of war, landmines and poverty. EMERGENCY promotes a culture of peace, solidarity and respect for human rights.