In episode 104, SEO consultant Jess Joyce stops by the show to ease our minds in the race to migrate to GA4 before Google sunsets Universal Analytics in July of this year.Jess shares the key differences that SEOs need to be paying attention to within the GA4 dashboard and the ways in which reporting will be different.We also discuss what other alternatives are that are currently out in the wild and how they stack up against GA4.(0:00) Intro(4:03) Key Differences Between GA4 and Universal Analytics(8:02) SEO Reporting in GA4(9:24) The Best Migration to GA4(11:47) How to Do It Yourself(13:12) What New Data Can SEOs Surface in GA4?(16:19) Things Are Going to Look Different(18:27) Alternatives to GA4(21:20) Improving Your SEO with GA4(22:45) Install It and Start Now(24:37) Rapid Fire RankingsRank your top anything:

My daughter & my partner

Music

The Simpsons

BONUS: Instant ramen noodles

Rank your best SEO marketing win:Ranked for "content marketing software" many years ago.Rank your top 3 SEO tools:

Ahrefs

Screaming Frog

Keyword Insights

Rank your best SEO trick or tactic:Harness the power of the domain, and optimize all the subdomains for crawling!Rank what you love most about SEO as an industry:It feels like a superpower but it's logic.Rank your top 1-3 marketers:

Glen Allsopp

Areej Abuali

Vanessa Fox

Rank your best SEO learning resource:https://learningseo.io/Rank your top cause or charity: CamH - mental health in Canada

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