Rankable
133 episodes - English - Latest episode: 4 months ago - ★★★★★ - 4 ratingsWelcome to iPullRank's Rankable Podcast, where we discuss various hot topics regarding SEO and digital marketing with esteemed members of the marketing community.
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Episodes
82. Executing SEO Project Management ft Montse Cano
September 14, 2022 11:50 - 27 minutes - 37.9 MBIn episode 82, Montse Cano joins the show to discuss anything and everything in the world of project management for SEO. Montse gives us the run down of why projects fail, how to monitor your projects and position them for success, and also the role that site size plays in the approach. We also discuss here thoughts on how a recession might impact an organizations SEO and marketing efforts. (0:00) Intro (1:02) Project Management for SEO (5:20) How Long Do SEO Projects Take to Complete ...
81. AI Content Hot Takes From A Man Of Content ft Rob Lennon
September 07, 2022 13:00 - 37 minutes - 50.9 MBIn episode 81, Rob Lennon of Maven rolls through to give us some scathing hot takes and valuable insights about how to approach content. We discuss how Google's Helpful Content Update could impact enterprise organizations and how to harness the power of entities. Rob also shares how he interacts with content in his day-to-day life and how it helps to inform strategy. (0:00) Intro (0:55) Near Death Experiences (7:40) How Do You Consume Content (11:25) Helpful Content Update (14:37) How...
80. In-house SEO: The Glue of Your Marketing Team ft Areej AbuAli
August 31, 2022 13:00 - 28 minutes - 39.6 MBIn episode 80, Areej AbuAli Head of SEO at Papier stops by to chat about the strategies, wins, and challenges that an in-house SEO team can experience. We discuss how to foster relationships within an organization to ensure things are getting done and what you can do to navigate relationships with different departments to keep resources flowing. Areej also shares her thoughts on Google’s new Helpful Content Update and gives her prediction of what online shopping will look like this holiday...
79. Language Technology, NLP, and SEO ft Dr. Rachael Tatman
August 24, 2022 12:30 - 30 minutes - 41.2 MBIn episode 79, Dr. Rachael Tatman stops by to share her thoughts on how language modeling can be used to enhance your SEO efforts. Dr. Tatman details what impact things like Google's BERT have on an SEO campaign and how machine learning capabilities can help to analyze and improve a strategy. She also educates us on the pitfalls and shortcomings of language modeling and why you should never depend on it as your only resource. (0:00) Intro (3:02) How BERT Impacts Google Search (6:45) Why...
78. Untapped Superpowers of Data Science And SEO ft. Lazarina Stoy
August 17, 2022 13:58 - 30 minutes - 42 MBIn episode 78, Lazarina Stoy of Intrepid Digital fills us in on the secret abilities that can emerge when we combine the worlds of SEO and Data Science. She explains what tools we can use to collect and analyze data and how we can present it in an easily digestible way for C-level members of an organization to uncover real wins. We also discuss the role data plays in SEO campaigns and what to look for when trying to weed out unreliable data. [0:00] Intro [1:41] Google Data Studio For Repo...
77. News SEO Education And Execution ft Shelby Blackley and Jessie Willms
August 10, 2022 15:57 - 28 minutes - 39.6 MBIn episode 77, Shelby Blackley of The Athletic and Audience Editor, Jessie Willms pop in to educate us on the ins and outs of News SEO and how to execute the right way. [0:00] Intro [1:11] WTF Is SEO [2:45] Evergreen SEO vs News Breaking SEO [5:45] Live blogging [9:25] Nurturing Loyal and New Audiences [12:00] More on WTF is SEO [13:26] Topical Authority [16:10] How often should you try new things? [19:30] Educating colleagues on SEO [23:19] Rapid Fire Ranking 🔥 Rank your Top 3 SE...
76. Untapped Opportunities With Image SEO ft Myriam Jessier
August 03, 2022 12:30 - 24 minutes - 33.1 MBIn episode 76, Myriam Jessier of PRAGM stops by to help you understand how images can be used to create a substantial boost to your organization’s SEO efforts. We discuss what tactics and strategies can be used to with visuals to improve your ranking in the SERPs. [0:00] Intro [2:07] SEO for Company Names [5:17] Image SEO [8:40] Backlinks in Image SEO [10:23] How Google Reads Images [12:00] Ranking With Images You Don’t Own [15:34] Recreating Images To Rank Better [18:09] The Influ...
75. Winning Organic eCommerce SERPs ft Lidia Infante
July 27, 2022 12:30 - 27 minutes - 37.6 MBIn episode 75, Lidia Infante of Sanity explains the strategies eCommerce organizations can deploy to start dominating in the SERPs. She gives us some information around what has changed in the SERPs recently and what the benefits and drawbacks may be for brands. [0:00] Intro [1:27] What Direction Are eCommerce SERPs headed? [4:40] Are People Really Using Google Lens? [6:45] How Can Google Shopping Improve? [9:30] Google vs Amazon ? [12:00] Key Opportunities for eCommerce [17:55] How...
74. How Context Is Reshaping The SERPs ft Crystal Carter
July 20, 2022 12:30 - 36 minutes - 50.4 MBIn episode 74, Crystal Carter of Wix details how context helps influence search engine result pages. She gives us the scoop into the role visuals play in rankings and how to ensure you are prepared and well equipped to thrive in the ever-changing world of SEO. [0:00] Intro [1:30] Women in SEO [4:19] How language impacts SEO [7:53] Opportunity in SEO [10:00] How visuals can influence SEO [12:58] The Advantages of MUM [18:30] SEO is a team sport [24:50] Rapid Fire Rankings 🔥 Rank you...
73. Google Is Squeezing The SERPS With MUM ft Cindy Krum
July 13, 2022 11:30 - 40 minutes - 44.9 MBIn episode 73, Cindy Krum of MobileMoxie explains her understanding of entities, entity-first indexing, and how it impacts search engine result pages. She provides insights into how organic results are showing up less in search due to Google's increase in search enhancement, rich features, advertisements, and context menus. [0:00] Intro [0:55] What is Entity First Indexing? [6:49] Why Entities are so important [9:45] Inclusivity in culture and language [11:14] Nuance in Entities [12:1...
72. Earn Brand Authority With Topic Clusters ft Chima Mmeje
July 06, 2022 12:00 - 35 minutes - 43.3 MBIn episode 72, Chima Mmeje of Zenith Copy explains her perfected approach to topic clusters. Topic clusters are a content strategy that drives organic traffic by earning authority for an entire topic by developing and publishing interconnected content that covers a variety of subtopics and uses internal linking to cluster them together. [0:00] Intro [2:53] Twitter vs Linkedin [3:56] Rank Something: Favorite thing to cook [5:07] Success with Topic Clusters [6:33] How to review articles ...
71. How Notion Grew To Be A Productivity Giant ft Aaron Johnson
July 06, 2022 02:48 - 17 minutes - 29.8 MBOn Ep. 71 of iPullRank’s Rankable Podcast, we decided to have a deeper look at how Notion became one of the most well known project management tools on the market.
70. Why Wordle Is So Popular
March 04, 2022 14:53 - 29 minutes - 41 MBIn this episode of the Rankable Podcast, our Senior Digital Marketing Strategist, Aaron Johnson breaks down how and why the popular word strategy game Wordle managed to take over the internet.
69. Under the Hood of the SERPs ft John Murch
February 17, 2022 19:51 - 32 minutes - 30 MBOn Ep. 69 of iPullRank's Rankable Podcast, Garrett Sussman hosts John Murch, Director of Software Engineering at iPullRank to discuss web scraping, SEO data, and new Google SERPs. John Murch is a Pittsburgh-based developer who stumbled into SEO while building WordPress websites in 2005. He has worked with small and large clients both as a consultant and in-house. John enjoys coding ideas and is currently Director of Software Engineering at iPullRank. He’s been featured on OnCrawl and GrepW...
68. How to Create Newsworthy Content ft Amanda Milligan
February 03, 2022 20:25 - 36 minutes - 33 MBOn Ep. 68 of iPullRank's Rankable Podcast, Garrett Sussman hosts Amanda Milligan, Head of Marketing at Stacker, to discuss the topic of how to create newsworthy content. Amanda Milligan is the Head of Marketing at Stacker, a data journalism newswire that partners with brands to create and distribute content to their high-authority publisher network, building brand awareness and earning links for their clients. With a degree in journalism and a decade in content marketing, she’s spent her ...
67. Navigating the Modern Remote Workplace ft Ruth Burr Reedy
January 27, 2022 19:17 - 36 minutes - 33.4 MBOn Ep. 67 of iPullRank's Rankable Podcast, Garrett Sussman hosts Ruth Burr Reedy, Vice President of Strategy at Upbuild, to discuss the topic of how navigate the modern remote workplace. Ruth Burr Reedy is the Vice President of Strategy at UpBuild, a fully-distributed marketing agency specializing in technical SEO, advanced web analytics, and whole-funnel technical marketing strategy. In the 15+ years Ruth has been working in SEO, she's worked at agencies, as an independent consultant, an...
66. Using SEO Data the Right Way ft Mordy Oberstein
January 20, 2022 20:04 - 35 minutes - 32 MBOn Ep. 66 of iPullRank's Rankable Podcast, Garrett Sussman hosts Mordy Oberstein, Head of Communications at Semrush, to discuss the topic of how SEO data can be used to inform your strategy effectively. Mordy is the Head of Communications at Semrush. He also sits behind the mic as both the host of and a contributor to multiple SEO podcasts. He‘s also one of the organizers of #SEOchat on Twitter and a popular industry author writing for Search Engine Land, Search Engine Journal, etc. There’...
65. Ranking Technical SEO Priorities ft Patrick Stox
January 13, 2022 22:02 - 33 minutes - 30.7 MBOn Ep. 65 of iPullRank's Rankable Podcast, Garrett Sussman hosts Patrick Stox, Product Advisor, Technical SEO, & Brand Ambassador of Ahrefs, to discuss the topic of how do you prioritize what to tackle in technical SEO. Patrick is an organizer for the Raleigh SEO Meetup (the most successful SEO Meetup in the US), the Beer and SEO Meetup, and the Raleigh SEO Conference. He also runs a Technical SEO Slack group and is a moderator for /r/TechSEO on Reddit. Patrick was the lead author for the S...
64. Fallout from Google’s Title Rewriting ft Cyrus Shepard
January 06, 2022 19:09 - 31 minutes - 29.1 MBOn Ep. 64 of iPullRank's Rankable Podcast, Garrett Sussman hosts Cyrus Shepard, Co-founder of Zyppy, to discuss the topic “Fallout from Google’s Title Rewriting.” Cyrus is a long-time SEO consultant and practitioner who’s worked with Moz and is the co-founder of Zyppy. Currently building new SEO software. Whatever he’s doing, he’d probably rather be hiking or running. He’s always educating around the fundamentals of SEO. His deep knowledge of strategy and tactics has established him as a ...
63. The Hiring Equation for Marketing ft. John Doherty
December 09, 2021 19:24 - 36 minutes - 33.4 MBOn Ep. 63 of iPullRank's Rankable Podcast, Garrett Sussman hosts John Doherty, Founder and CEO of Credo, to discuss the topic “The Hiring Equation for Marketing” John has almost a decade of experience in SEO and online marketing. Before starting Credo, he ran marketing/growth for HotPads and Trulia Rentals, part of the Zillow Group family of real estate brands. He now connects businesses with marketing agencies and understands the key ingredients that make for a successful marketing hire. ...
62. The Value of Google Tag Management Across Your Organization ft. Simo Ahava
December 02, 2021 15:45 - 33 minutes - 30.4 MBOn Ep. 62 of iPullRank's Rankable Podcast, Garrett Sussman hosts Simo Ahava, Co-founder of technical marketing education platform Simmer, to discuss the topic “The Value of Google Tag Management Across Your Organization” Simo is a highly regarded educator in the world of marketing and data. He’s taught courses on CXL on Google Tag Manager, analytics, and more. He understands the challenges around tracking as tech embraces user privacy. In this interview, Simo will cover how to inspire data...
61. Modern Audience Research for Marketers ft. Rand Fishkin
November 18, 2021 21:22 - 37 minutes - 34.1 MBOn Ep. 61 of iPullRank's Rankable Podcast, Garrett Sussman hosts Rand Fishkin, CEO and co-founder of audience research software SparkToro to discuss the topic “Modern Audience Research for Marketers” SparkToro was not Rand's first SaaS rodeo though. He started SEO software company Moz and wrote the book on his experience, Lost and Founder. He’s an educator of SEO, a nurturer of entrepreneurs, and an advocate for social action. Published on many industry websites, Rand addressed the chall...
60. The Technical SEO of eCommerce ft. Kristina Azarenko
November 11, 2021 19:43 - 34 minutes - 31.3 MBOn Ep. 60 of iPullRank's Rankable Podcast, Garrett Sussman hosts Kristina Azarenko, SEO Consultant and founder of MarketingSyrup to discuss the topic “The Technical SEO of eCommerce” Kristina Azarenko is an SEO educator and consultant. She runs her boutique consultancy, MarketingSyrup. She's written the book on eCommerce SEO, covering a range of tactics to implement for any online store. She has built and maintained the SEO on-page info chrome extension, SEO Pro Extension. Published on m...
60. The Technical SEO of eCommerce
November 11, 2021 19:43 - 34 minutes - 31.3 MBOn Ep. 60 of iPullRank's Rankable Podcast, Garrett Sussman hosts Kristina Azarenko, SEO Consultant and founder of MarketingSyrup to discuss the topic “The Technical SEO of eCommerce” Kristina Azarenko is an SEO educator and consultant. She runs her boutique consultancy, MarketingSyrup. She's written the book on eCommerce SEO, covering a range of tactics to implement for any online store. She has built and maintained the SEO on-page info chrome extension, SEO Pro Extension. Published on m...
59. The Proper Way to Do SEO Testing ft. Will Critchlow
November 04, 2021 18:14 - 36 minutes - 33.8 MBOn Ep.59 of iPullRank's Rankable Podcast, Garrett Sussman hosts Will Critchlow, CEO of SearchPilot to discuss the topic “The Proper Way to Do SEO Testing” Will Critchlow started the SEO consultancy, Distilled with Duncan Morris in 2005. They’ve been at the forefront of SEO split-testing methodologies and spun out the Optimization Delivery Network (ODN) platform SearchPilot (started in 2015). Will’s a master at conducting split-test experiments, that can determine how changes to your websit...
58. Outside-of-the-Box SEO Tactics ft. DC Glenn
October 28, 2021 18:42 - 37 minutes - 34.6 MBOn Ep.58 of iPullRank's Rankable Podcast, Garrett Sussman hosts DC Glenn, one-half of the multi-platinum ‘90s hip hop group Tag Team which made the pop classic “Whoomp!” (There It Is), to discuss the topic “Outside-of-the-Box SEO Tactics.” DC Glenn has been in the music industry for 3+ decades! Did you know that he has a mild obsession with SEO? He’s been doing a variety of testing on his own, and you know that he’s got some epic stories to share. This week, DC Glenn joined us to discuss h...
57. Why You Should Be Unboxing GA4 Now ft. Krista Seiden
October 26, 2021 12:18 - 32 minutes - 29.3 MBOn this episode of Rankable, Garrett Sussman hosted Krista Seiden, Founder of KS Digital LLC to discuss the topic “Why You Should Be Unboxing GA4 Now.” GA4 is the newest version of Google Analytics. It’s a massive departure from the existing Universal Analytics. GA4 introduces changes to the UI, reporting, and customization that will benefit the digital reporting for any business. Eventually, GA4 will fully replace Universal Analytics, which is why Krista, who has worked with the Google Pro...
56. Building an SEO Community On Every Channel ft. Aleyda Solis
October 14, 2021 18:30 - 37 minutes - 34.4 MBOn Ep.56 of iPullRank's Rankable Podcast, Garrett Sussman hosts Aleyda Solis, International SEO Consultant, to discuss the topic "Building an SEO Community On Every Channel."
55. The Balance Between Trending SEO and Evergreen SEO ft. Brian Dean
October 07, 2021 18:42 - 29 minutes - 41 MBOn Ep.55 of iPullRank's Rankable Podcast, Garrett Sussman hosts Brian Dean, Founder of Backlinko, to discuss the topic "The Balance Between Trending SEO and Evergreen SEO."
54. How SEO and PPC Work Hand in Hand ft. Mark Bealin
October 04, 2021 15:18 - 33 minutes - 30.7 MBOn Ep.54 of iPullRank's Rankable Podcast, Jarrett Thomas hosts Mark Bealin, Founder of SearchLab & Host of Suds and Search, to discuss the topic "How SEO and PPC Work Hand in Hand."
53. Product Management Mindset for Success ft. Upasna Gautam
September 23, 2021 19:40 - 39 minutes - 36.4 MBOn Ep.53 of iPullRank's Rankable Podcast, Jarrett Thomas hosts Upasna Gautam, Product Manager at CNN, to discuss the topic "Product Management Mindset for Success."
52. The Major Shifts in the Sales Landscape ft. Chaniqua (Nikki) Ivey
September 16, 2021 21:20 - 58 minutes - 53.4 MBOn Ep.52 of iPullRank's Rankable Podcast, Jarrett Thomas hosts Chaniqua (Nikki) Ivey, Director of Sales at Assembly, to discuss the topic "The Major Shifts in the Sales Landscape."
51. Utilizing Social Media for Sales/Marketing ft. Gerry Moran
September 09, 2021 19:18 - 35 minutes - 28.7 MBOn Ep.51 of iPullRank's Rankable Podcast, Jarrett Thomas hosts Gerry Moran, Social Media Consultant, to discuss the topic "Utilizing Social Media for Sales/Marketing."
50. Implementing Honest Marketing into Your Business ft. Joe Manna
September 02, 2021 19:21 - 35 minutes - 32.2 MBOn Ep.50 of iPullRank's Rankable Podcast, Jarrett Thomas hosts Joe Manna, Copywriter at Nextiva, to discuss the topic "Implementing Honest Marketing into Your Business."
49. Product Led SEO ft. Eli Schwartz
August 27, 2021 18:03 - 44 minutes - 40.7 MBOn Ep.49 of iPullRank's Rankable Podcast, Jarrett Thomas hosts Eli Schwartz, SEO Strategic Consultant & Best Selling Author of Product Led SEO, to discuss the topic "Product Led SEO."
48. Creating an Enterprise-Level Content Strategy ft. Alexandra Pielusko
August 19, 2021 19:12 - 31 minutes - 28.4 MBOn Ep.48 of iPullRank's Rankable Podcast, Jarrett Thomas hosts Alexandra Pielusko, Director of Content Strategy at iPullRank, to discuss the topic "Creating an Enterprise-Level Content Strategy."
47. How to Produce a Quality B2B Podcast ft. Paul Andre de Vera
August 12, 2021 19:15 - 40 minutes - 34.8 MBOn Ep.47 of iPullRank's Rankable Podcast, Jarrett Thomas hosts Paul Andre De Vera, Global SEO Lead at Workday & Host of the SEO Video Show, to discuss "How to Produce a Quality B2B Podcast."
46. Season 3 Kickoff: Connecting with an Online Community ft. Garrett Sussman
August 05, 2021 19:01 - 40 minutes - 37.3 MBOn Ep.46 of iPullRank's Rankable Podcast, Jarrett Thomas hosts Garrett Sussman, Demand Generation Manager at iPullRank, to discuss the launch of Rankable Season 3.
45. B2B Influencer Marketing 101 ft. Anton Shulke
July 01, 2021 17:06 - 40 minutes - 36.8 MBOn this episode of iPullRank's Rankable Podcast, Jarrett Thomas hosts Anton Shulke, Head of Influencer Marketing at SEMrush to discuss the topic "B2B Influencer Marketing 101."
44. The Power of Personas and Audience Segmentation ft. Claudio E. Cabrera
June 25, 2021 18:05 - 34 minutes - 31.5 MBOn this episode of iPullRank's Rankable Podcast, Jarrett Thomas hosts Claudio E. Cabrera, Deputy Audience Director at The New York Times, to discuss the topic "The Power of Personas and Audience Segmentation."
43. Why SEO is More Important Today Than Ever ft. Lyamen Savy
June 03, 2021 20:12 - 32 minutes - 29.6 MBOn this episode of iPullRank's Rankable Podcast, Jarrett Thomas hosts Lyamen Savy, Founder & CEO at 321 Ignition, to discuss the topic "Why SEO is More Important Today Than Ever."
42. The Current and Future State of SEO ft. Kevin Indig & Colt Sliva
May 27, 2021 19:18 - 32 minutes - 29.4 MBOn this episode of iPullRank's Rankable Podcast, Jarrett Thomas hosts Colt Sliva, SEO Engineer at iPullRank, & Kevin Indig, Director of SEO at Shopify, to discuss the topic "The Current and Future State of SEO."
41. Leveraging Automation in Your Sales Approach ft. Michael Kawula
May 20, 2021 19:31 - 35 minutes - 32.5 MBOn this episode of iPullRank's Rankable Podcast, Jarrett Thomas hosts Michael Kawula, Chief Evangelist at SalesRocket, to discuss the topic "Leveraging Automation in Your Sales Approach."
40. How to Capture an Audience On the Go ft. Lynnwood Bibbens
May 06, 2021 19:24 - 38 minutes - 35.1 MBOn this episode of iPullRank's Rankable Podcast, Jarrett Thomas hosts Lynnwood Bibbens, CEO at Reach TV, to discuss the topic "How to Capture an Audience On the Go."
39. Reasons Why You Should Start a Podcast ft. Kerry-Ann Betton Stimpson
April 29, 2021 22:14 - 33 minutes - 30.2 MBOn this episode of iPullRank's Rankable Podcast, Jarrett Thomas hosts Kerry-Ann Betton Stimpson, CMO at JMMB Group, to discuss the topic "Reasons Why You Should Start a Podcast."
38. Preparing for the Core Web Vitals Update ft. Tammy Woods
April 22, 2021 18:27 - 32 minutes - 29.5 MBOn this episode of iPullRank's Rankable Podcast, Jarrett Thomas hosts Aleks Shklyar & Tammy Woods, Director of Global Technical SEO at Automation Anywhere, to discuss the topic "Preparing for the Core Web Vitals Update."
37. Best Ways to Build an eCommerce Brand ft. Salim Holder
April 15, 2021 19:43 - 30 minutes - 27.9 MBOn this episode of iPullRank's Rankable Podcast, Jarrett Thomas hosts Salim Holder, CEO of 4th Ave Market, to discuss the topic "Best Ways to Build an eCommerce Brand."
36. The Future State of the Sports Betting Industry ft. Chris Jones
April 08, 2021 19:05 - 26 minutes - 24.3 MBOn this episode of iPullRank's Rankable Podcast, Jarrett Thomas hosts Chris Jones, VP of Communications at FanDuel, to discuss the topic "The Future State of the Sports Betting Industry."
35. How to Foolproof Your Site for Google Updates ft. Lily Ray
April 01, 2021 18:38 - 35 minutes - 32.1 MBOn this episode of iPullRank's Rankable Podcast, Jarrett Thomas & Michael King host Lily Ray, Senior Director of SEO & Head of Organic Research at Amsive Digital, to discuss the topic "How to Foolproof Your Site for Google Updates."
34. How to Turn Leads into Revenue ft. Chris Walker
March 18, 2021 19:07 - 30 minutes - 27.5 MBOn this episode of iPullRank's Rankable Podcast, Jarrett Thomas hosts Chris Walker, CEO at Refine Labs, to discuss the topic "How to Turn Leads into Revenue."