73. Google Is Squeezing The SERPS With MUM ft Cindy Krum

Rankable

English - July 13, 2022 11:30 - 40 minutes - 44.9 MB - ★★★★★ - 4 ratings
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Previous Episode: 72. Earn Brand Authority With Topic Clusters ft Chima Mmeje

Next Episode: 74. How Context Is Reshaping The SERPs ft Crystal Carter

In episode 73, Cindy Krum of MobileMoxie explains her understanding of entities, entity-first indexing, and how it impacts search engine result pages.

She provides insights into how organic results are showing up less in search due to Google's increase in search enhancement, rich features, advertisements, and context menus.

[0:00] Intro

[0:55] What is Entity First Indexing?

[6:49] Why Entities are so important

[9:45] Inclusivity in culture and language

[11:14] Nuance in Entities

[12:18] Thoughts on Zero Click

[15:29] Can businesses depend on organic search?

[18:15] NLG content

[19:51] How to predict Google

[21:21] MobileMoxie Chrome extensions

[32:57] Moxie Scores

[36:31] Rapid Fire Rankings 🔥