72. Earn Brand Authority With Topic Clusters ft Chima Mmeje

Rankable

English - July 06, 2022 12:00 - 35 minutes - 43.3 MB - ★★★★★ - 4 ratings
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Previous Episode: 71. How Notion Grew To Be A Productivity Giant ft Aaron Johnson

Next Episode: 73. Google Is Squeezing The SERPS With MUM ft Cindy Krum

In episode 72, Chima Mmeje of Zenith Copy explains her perfected approach to topic clusters.

Topic clusters are a content strategy that drives organic traffic by earning authority for an entire topic by developing and publishing interconnected content that covers a variety of subtopics and uses internal linking to cluster them together.

[0:00] Intro

[2:53] Twitter vs Linkedin

[3:56] Rank Something: Favorite thing to cook

[5:07] Success with Topic Clusters

[6:33] How to review articles

[8:36] What’s a realistic approach to Content Strategy?

[10:01] Combining Articles vs Topic Clusters

[12:14] How to approach auditing for internal links?

[14:13] How to identify content gaps and make suggestions?

[17:00] Should you target ZERO volume keywords?

[21:27] Rapid Fire Rankings

Referenced episode of Agency Ahead: https://bytraject.com/blog/chima-mmeje-topic-clusters-seo/