62. The Value of Google Tag Management Across Your Organization ft. Simo Ahava
Rankable
English - December 02, 2021 15:45 - 33 minutes - 30.4 MB - ★★★★★ - 4 ratingsMarketing Business Entrepreneurship Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 61. Modern Audience Research for Marketers ft. Rand Fishkin
Next Episode: 63. The Hiring Equation for Marketing ft. John Doherty
On Ep. 62 of iPullRank's Rankable Podcast, Garrett Sussman hosts Simo Ahava, Co-founder of technical marketing education platform Simmer, to discuss the topic “The Value of Google Tag Management Across Your Organization”
Simo is a highly regarded educator in the world of marketing and data. He’s taught courses on CXL on Google Tag Manager, analytics, and more.
He understands the challenges around tracking as tech embraces user privacy. In this interview, Simo will cover how to inspire data awareness across your organization.
We also discuss:
Benefits and detriments of server-side tracking
Google Tag Manager, consent, and online privacy
Potential website performance improvements using server-side tagging