78. Untapped Superpowers of Data Science And SEO ft. Lazarina Stoy

In episode 78, Lazarina Stoy of Intrepid Digital fills us in on the secret abilities that can emerge when we combine the worlds of SEO and Data Science.

She explains what tools we can use to collect and analyze data and how we can present it in an easily digestible way for C-level members of an organization to uncover real wins. We also discuss the role data plays in SEO campaigns and what to look for when trying to weed out unreliable data.

[0:00] Intro

[1:41] Google Data Studio For Reporting

[4:44] Best Practices for Presenting to C-Suite

[6:40] Tools to Connect Data

[10:02] Reliable Data

[12:16] Using Data to Build SEO Strategies

[16:45] Sentiment Analysis

[19:35] Common Challenges in Machine Learning

[23:12] Testing Machine Learning for SEO

[26:45] Rapid Fire Rankings 🔥

Rank your Top 3 SEO tools:

• Crawlers

• Ahrefs

• SEMrush

• Google’s Suite

Rank your best SEO trick or tactic:

• Repurposing Content

• Pattern Identification from SERPs

• Working with Entities

Rank what you love most about SEO as an industry:

The ability to learn everyday.

Rank the top 1-3 SEO or Marketers that you most look up to:

• Women in Tech SEO

• Greg Bernhardt, Charly Wargnier, Andrea Volpini, JC Chouinard, Jose Hernando

• Paddy Moogan, Tom Critchlow

Rank your best SEO marketing win:

It’s just one. It’s building relationships.

Rank your number one cause/charity that you want to promote:

People that know me know I’m a huge fan of taking care of animals in any way, shape, or form that you can. I have 2 cats and I have a dog that I’ve been taking care of for such a long time now and I’m super happy about that. So, I would encourage anyone that wants to foster, adopt, or donate a couple of hours of volunteer work to an animal shelter nearby you. Or even donate a pound of food. You’ll be super, super happy after you’ve done that.