Change Management, Operations, and SEO ft Tess Voecks

In episode 112, Tess Voecks of Local SEO Guide joins the show for a discussion about the importance of project management and how it relates to SEO.

Tess emphasizes the need for businesses to organize themselves effectively before starting any project and highlights a few common mistakes that businesses make in their operations.

We also chat about why communication is a superpower in project management and the need to identify and manage potential risks to ensure project success.

(0:00) Intro

(1:25) Why is Project Management Important?

(2:50) Why Project Management Matters for SEO

(6:40) Organizing Your Business Before You Start

(8:43) What Do Most Businesses Get Wrong About Operations?

(11:14) Adaptability and Communication

(15:05) Risk Mitigation

(18:01) Change Management

(20:15) Controlling People is Hard

(22:00) Rapid Fire Rankings

Rank your top anything:

My kids

home decor/decorating my home

hiking/walking

Rank your best SEO marketing win:

Creating and scaling a business at LSG. Playing an integral part in how business processes and teams function day to day and year to year is something I'm super proud of. It's allowed me to meet so many people, build a business I care about, and build my own freelance business.

Rank your top 3 SEO tools:

Semrush

Squeryl

ClickUp

Rank your best SEO trick or tactic:

Internal linking. It's soooo underrated but effective

Rank what you love most about SEO as an industry:

1. The challenge of having a non-routine job/industry

2. Building relationships (clients, colleagues, coworkers)

3. Building a robust set of skills

Rank your top 1-3 marketers:

Nick Eubanks

Blake Denman

Amanda Natividad

Rank your best SEO learning resource:

Twitter/LinkedIn

Blogs/roundtables

Podcasts

Colleagues and coworkers

Rank your top cause or charity:

The BackPack Program at our school helps kids fight hunger. There is no link for the program, but you could reach out to: https://www.trf.k12.mn.us/