The Misunderstood Intersection of SEO and UX ft Adriana Stein
Rankable
English - June 15, 2023 14:20 - 33 minutes - 30.7 MB - ★★★★★ - 4 ratingsMarketing Business Entrepreneurship Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
In episode 113, Adriana Stein stops by the show to dispel misconceptions and explore the dynamic relationship between UX and SEO.
Adriana shares some thoughts on the impact of popups & paywall sites on rankings and the importance of audience research when it comes to the success of your product.
We also surface some valuable insights around optimizing UX, readability, and the role that generative AI will play in the future.
(0:00) Intro
(2:37) Misconceptions Around UX as a Ranking Factor
(4:49) Do Popups Impact Rankings?
(6:55) Paywall Sites
(8:14) Educating Clients on SEO & UX
(11:17) How SEO & UX Work Together
(14:15) The Importance of Audience Research
(16:22) Online Shopping vs Brick & Mortar
(17:54) Best Practices for UX & SEO
(20:37) The Importance of Readability
(22:35) Are Consumers UX Expectations Changing?(28:00) Rapid Fire Rankings
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