86. The Role That SEO Plays For Integrated Marketing ft Michaela Mendes
Rankable
English - October 12, 2022 12:01 - 30 minutes - 41.8 MB - ★★★★★ - 4 ratingsMarketing Business Entrepreneurship Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
In episode 86, Michaela Mendes joins the show to discuss what integrated marketing is and how SEO can be used to enhance your integrated marketing campaigns.
Michaela shares her thoughts on why you should be thinking of your customers first regardless of what marketing channels your campaign is focused in.
We also discuss what the future of content and SEO can look like with Google's algorithm and philosophy continuing to evolve.
(0:00) Intro
(1:55) Getting Started In Content Marketing
(4:58) What is Integrated Marketing?
(7:10) How To Get All Members of Your Organization Aligned
(10:05) Customer First Marketing
(12:45) How To Maximize Resources Across Strategies
(15:40) How To Market When Content Is The Product
(18:20) Gating Content vs Leveraging Content
(20:35) Where Does Email Fit Within Integrated Marketing
(23:15) Does Google Reward Differentiation?
(25:40) Rapid Fire Rankings 🔥
Rank your top 3 anything:
Hiking
Family movie night with my kids
Reading
Rank your best SEO marketing win:
Scaled organic traffic from 8k to 200k a month, huge impact to the bottom line for the business!
Rank your Top 3 SEO tools:
Rank your best SEO trick or tactic:
Internal link audits!
If you want a page to rank, add internal links from ALL your other pages on that topic to your target page.
Rank what you love most about SEO as an industry:
If I'm feeling creative, I can be creative. If I'm feeling analytical, I can lean into that. No matter what, SEO is good for every mood!
Rank your best SEO learning resource:
Learning SEO by Aleyda Solis.
Rank the top 1-3 SEO or Marketers that you most look up to:
Rank your number one cause/charity that you want to promote: