88. The Friendship Between Your PPC And SEO Teams ft Amalia Fowler

In episode 88, Amalia Fowler of Good AF Consulting discusses how PPC and SEO teams can work together to strengthen your marketing campaigns.

Amalia gives her take on how organizations can use insights they've captured through PPC and SEO campaigns to help inform the strategies of one another.

We also discuss what the right approach is to keyword targeting and why communication between teams is the missing key to unlocking a a brand new level in your approach.

(0:00) Intro

(3:13) When PPC and SEO Work Together

(7:03) What Should The Partnership Between SEO & PPC Look Like

(10:55) What Insights Can PPC & SEO Teams Share With Each other

(14:450 How Often Should PPC $ SEO Teams Be Checking In

(19:01) How To Approach Keyword Targeting

(22:08) Communication Between Teams Is Key

(23:34) Common Misconceptions SEOs Have About PPC

(29:05) The Buyers Journey From an SEO and PPC Perspective

(33:50) Rapid Fire Rankings 🔥

Rank your top 3 anything:

• Hiking

• Family movie night with my kids

• Reading

Rank your best SEO marketing win:

Helping really ethical small business owners quit their day job and hire their first employee.

Rank your Top 3 SEO tools:

• Moz Pro

• Screaming Frog

• GSC

Rank your best SEO trick or tactic:

Leveraging paid Google Ads searches in the creation of new content.

Rank what you love most about SEO as an industry:

The nuance - there are multiple right approaches, and it's like being a detective but without the dead bodies.

Rank your best SEO learning resource:

Aleyda Solis' SEOFOMO newsletter.

Rank the top 1-3 SEO or Marketers that you most look up to:

• Aleyda Solis

• Lily Ray

• Areej Abuali

Rank your number one cause/charity that you want to promote:

The West Coast Kids Cancer Foundation. They support families with small, practical actions like fridge stocking and involve the whole family in supporting kids with childhood cancer and blood disorders.