NerdBrand Podcast
284 episodes - English - Latest episode: almost 2 years ago - ★★★★★ - 2 ratingsThe NerdBrand podcast is the intersection of nerd culture, branding, and advertising. Nerd culture is no longer an isolated subculture; it’s THE culture of the day and makes its way into our daily lives through the entertainment we seek and the technology we rely upon. Listen as we discuss our views on visual design, branding, and advertising for movies, comics and novels, video games, technology, and other nerdy passions.
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Episodes
EP123: Brand in crisis.
September 02, 2022 12:00 - 24 minutes - 16.6 MBOn this episode of the NerdBrand Podcast we welcome Savannah Cherry back from Slingshot! Before we get into it, What do you get when you cast Leslie Grace as Batgirl, alongside J. K. Simmons, Jacob Scipio, Brendan Fraser, and Michael Keaton? A HBOMax never to be seen in a Batgirl Film. WITH MICHAEL KEATON reprising as Batman!? WTF DC? When a brand is in crisis. You’ve probably heard in comics and movies “Crisis on Infinite Earths?” Well, on this episode of the NerdBrand Podcast we’re di...
EP122: Don’t get jerked around by ADA compliance
August 26, 2022 12:00 - 18 minutes - 12.7 MBOn this episode of the NerdBrand Podcast we’re talking about ADA Compliance again for the web. Remember the web is for everyone. So this episode it’s a discussion about ADA compliance for the web, but we’re not talking about “code”, we’re talking colors. ADA for the web is a big world, so let’s start with what we all see before we read Why is design important? Color contrast Font legibility Images and Video (Closed Caption) Let’s address how color can look great on print ads, but in d...
EP121: Brand-cation... Vacation brands and Potatoes with Kristen Frarey
August 19, 2022 12:00 - 14 minutes - 9.76 MBOn this episode of the NerdBrand Podcast Mikayla Meek is driving! We turned over the hosting duties to Mikayla and on the spot she came up with this episode topic. Jason flat out out her on the spot, no notes, no prep. While we were at it, we found a friend with Kristen Frarey from The Chamber of Saint Matthews. We were after in there office recording this (Kristen photo bombed us on her social media). But anyway... Branding happens EVERYWHERE, because everything is an ad. Go on a tri...
EP120: Oops, I dropped my brand.
August 12, 2022 12:00 - 12 minutes - 8.96 MBOn this episode of the NerdBrand Podcast we’re talking about that time we saw someone drop their brand, yes it’s a thing. So listen in on this episode of the NerdBrand Podcast . On this episode we’re discussing brand launches and how it sounds fun. But it’s a ton of work. But a lot of fun. Think about event planning, or party planning. The things you’re paying for you do not see, because in the age of obsession of deliverables, it’s time to think and energy to work being sold. Things to ...
EP119: Why we ask WHY.
August 05, 2022 12:00 - 14 minutes - 10.1 MBOn this episode of the NerdBrand Podcast we’re discussing how you get to step one in branding. Business owners are busy and consumed by to-do lists that have lists. Step one is lost all the time in the excitement of the pitch or sale. Examples: I need a website, can you help? Do you do SEO? Can you make an ad? Can you make waffles? YES, and they are amazing waffles. But tell us, why you think you need that one thing? What does that mean to you? For sales people, they stick clos...
EP118: TOFU’s, and BOFU’s, and MQL’s oh my!!
July 29, 2022 12:00 - 37 minutes - 25.6 MBOn this episode of the NerdBrand Podcast we welcome Mitch Pangallo from Forecastr, a local startup in Louisville Kentucky making waves. Forecast your revenue, expenses, new hires, your exit, your runway with confidence. Be prepared to impress investors and grow faster. We met Mitch over a year ago telling us about startups, and then I passed out a bit cause he’s way smarter than me. Listen as we discuss what’s a TOFU? Moreover, a BOFU? Is that when something is really fancy? Or when...
EP117: Google’s AI is sentient
July 22, 2022 12:00 - 22 minutes - 15.2 MBAsk the internet, and you shall receive. I struggled with this episode. What to talk about…. Hmm…. then a news article came up. Google’s AI retained a lawyer. Yep, you read that right. On this episode of the NerdBrand Podcast we’re discussing how Google has succeeded in creating the terminator. According to Google, https://blog.google/technology/ai/lamda/ We've always had a soft spot for language at Google. Early on, we set out to translate the web. More recently, we’ve invented mach...
EP117: Google’s AI is Sentient
July 22, 2022 12:00 - 22 minutes - 15.2 MBAsk the internet, and you shall receive. I struggled with this episode. What to talk about…. Hmm…. then a news article came up. Google’s AI retained a lawyer. Yep, you read that right. On this episode of the NerdBrand Podcast we’re discussing how Google has succeeded in creating the terminator. According to Google, https://blog.google/technology/ai/lamda/ We've always had a soft spot for language at Google. Early on, we set out to translate the web. More recently, we’ve invented mach...
E116: Social Brands
July 16, 2022 13:00 - 23 minutes - 16.4 MBPeople see your brand first NOT on your website, but on Google. Do a search in your browser incognito, using your business name, then city. It's not a perfect way to check, but where are you? How do you look? People ask me if we do SEO often. But look at the search results pages on Google. Your site results are not at the top on most searches for terms anymore. It’s all Google products and social media. Making your brand social is easier said than done. This DOES NOT mean ignore your ...
E115: Verbing your Brand.
July 08, 2022 12:00 - 30 minutes - 20.7 MBWe’re going to play a game called Genericization!!! 1. If you sneezed, you would go to the bathroom and get a _____________ to blow your nose.2. If you were thirsty, you’d go to the vending machine and buy a _____________. 3. A tool that is a non-lethal means to stop someone is a __________________. 4. I keep my coffee in a _________________ when I go camping.5. I need to use _________________ for my lips in the winter. 6. If I needed (what you’re selling) I’d pick up the phone and call _...
E114: What if your brand was drunk?
July 01, 2022 12:00 - 32 minutes - 22.5 MBIn this episode, we ask, "What if your brand was drunk?" - There's a purpose here, see if you can catch it. A discussion on Brand Attributes Attributes: a single word used to describe something or a person. You can write more than one down. Let's get real and not write what we think someone wants to hear or is marketable. Imagine your brand is at a party and got a little carried away with the drinks. How would your brand act differently? Funnier? Talking louder? More confrontational?...
E114: What if your Brand was drunk?
July 01, 2022 12:00 - 32 minutes - 75.1 MBA discussion on Brand Attributes Attributes: a single word used to describe something or a person. You can write more than one down. Let's get real and not write what we think someone wants to hear or is marketable. Imagine your brand is at a party and got a little carried away with the drinks. How would your brand act differently? Funnier? Talking louder? More confrontational? How does he/she approach competitors and customers now?
E113: DTC Branding, what is it?
June 24, 2022 12:00 - 35 minutes - 24.3 MBFirst, what is DTC? Direct To Consumer. This cuts the middleman out. That's the case in Drop Shipping. DTC is placing an order, and then you get it at your door. Did Google get it right? A DTC brand controls all parts of the selling experience. From manufacturing the product, marketing, and then selling it online directly to their target end-users. NOTE: Marketing is not BEFORE Brand here.DTC Examples: Dollar Shave Club Allbirds Moft Glossier DTC Branding is not marketing. It’s ab...
E112: Logo Adaptability and end of an era brands
June 17, 2022 12:00 - 55 minutes - 38.2 MBLogo adaptability is a new term, but not really. “The Coca-Cola brand remains one of the most valuable brands in the world, valued at 80 billion dollars in 2018.” Logo Adaptability and marks What’s recognizable that it’s Coke? Well, it’s not always the logo E.g. Coke, Coca-Cola, The Bears, Santa, what else? Pt 2: Brands that may disappear soon: I heard someone say that a brand can burn white-hot and then goes out. 1. What are the circumstances for that? 2. What brands do we know that b...
E111: Top 5 Brands that are relevant for 2022
June 10, 2022 12:00 - 38 minutes - 26.8 MBI've talked to people about how we try to develop brands and ad campaigns that hit people in the heart and then the mind. Relevance of your brand is really what I'm talking about. But my word, I really hate to use more perceived jargon. But it is getting to where 1) it's not avoidable and 2) without using it, anything said is left ambiguous and therefore exacerbates the problem I want to fix. That is proper meaning and use of terms for services. Let’s start with this follow up to the most...
E110: An Unplanned Episode Featuring Two Matts
June 03, 2022 12:00 - 43 minutes - 30 MBSo here's what happened... We booked Matt Jones & Matthew Thomas for two different episodes, schedules got mixed up, and now they are both in the studio at the same time. Don't worry though, it turns out they liked each other and we were able to create a great conversation out of the mishap. What did we discuss? A few things: Matt Jones makes some cool wooden games, check them out in the guest links. Matthew Thomas talks about the biggest differences between biz coaching & biz consulting. ...
E109: Brands that have simplified
May 27, 2022 12:00 - 29 minutes - 20.6 MBOn this episode of the NerdBrand Podcast, we’re discussing brands that have simplified their look. Some may call it De-branding. The meaning is about how mobile devices have forced designers to change how brands are presented. Particularly their logos. With less space, comes greater priority. (yes, that’s a joke.) Examples: ● Dunkin’● Dominos● LittleCaesars Also - BONUS: Brands you’ve never heard of because they’re not b2c. So think conglomerate. Not a single corporation. Shell’s 9 Bill...
E108: Sales Tips Series: Part 2 - How to introduce yourself.
May 20, 2022 12:00 - 29 minutes - 20.1 MBOn this episode of the NerdBrand podcast we've heard the term nurture your leads a lot. This has disappeared from vocabulary lately. It's just "get MOAR sales!" But you could be sitting on top of that big win under your nose. Today let’s discuss a couple of things about sales as we wrap up our two-part series. If you liked this series and want us to cover more ground on sales such as cold calling, prospecting on social, in-person events to attend that drive sales. Just let us know in the c...
E107:Sales Series Pt 1 - Top 7 challenges for marketers 2022
May 13, 2022 12:00 - 35 minutes - 24.4 MBOn this episode of the NerdBrand podcast, we’re starting a new series on sales. But first, let’s start with marketing. Because when sales are not meeting quota - marketing gets yelled at. Challenges for marketers for 2022: 1. Maximizing performance across channels–38% 2. Ability to change/adapt to circumstances as they rise–36% 3. Delivering exceptional customer experiences–35% 4. Aligning marketing and sales efforts – 32% 5. Segmenting and targeting audiences – 32% 6. Ability to scal...
E106: How to Avoid Ad Fatigue
May 06, 2022 12:00 - 37 minutes - 26 MBOn this episode of the NerdBrand podcast, we’re talking about ad fatigue. Whether it’s a banner ad (Google), Facebook or Social media ad, TV or Radio commercial. These ads cannot be left running without either pausing or retiring from the internet or public view. Without managing your ads, the messages (ads) will be ignored. Or even be or negatively thought of by your audience overshadowing your message or intent. Therefore, you're better off just burning your money.
E105: Business Networking Part 3
April 29, 2022 12:00 - 39 minutes - 27.1 MBThis episode of the NerdBrand podcast is about being careful about your network - who are you trying to talk to? This is where you discover your business network (referrals), not your clientele. 80% will be referrals, and 20%, well these %’s are made up. Point is, stop selling, asking, and start focusing on them, the audience, and other members. You’ll see things change for you.Chamber of Commerce Stereotypes: Do you like meeting insurance agents? New financial planners from companies you ...
E104: Business Networking Part 2
April 22, 2022 12:00 - 28 minutes - 19.8 MBOn this episode of the NerdBrand podcast we are following up from part 1 with the question: “Does business networking work?” There are a lot of opinions out there on this one. Some strongly say NO, Others say yes, and firmly believe in it. Then there are the few that say “meh”. We dive into these pros and cons or opinions and discuss - Does it work? Not for "sales" or as a business strategy for revenue growth. Why or why not? Protip: Use networking to build rapport and enhance relations...
E103: Business Networking Part 1
April 15, 2022 12:00 - 29 minutes - 20.4 MBOn this episode of the NerdBrand podcast, we revisit some basics about networking. What networking is for and not for. Brand Awareness locally should be a priority. Not selling. When you meet someone, you have to remember. They are thinking: “What are you going to ask to take something away from me, or give to me?” Suggestions before you go out to an event: Arrive in a good mood and well-rested. Do not arrive with any expectations other than meeting people and learning what they do. ...
E102: Is your website ADA compliant?
April 08, 2022 12:00 - 35 minutes - 24.6 MBDuring the pandemic, the topic of ADA compliance for web cooled off. There wasn't much room in the news cycle. ADA requirements can be confusing waters legally. But it’s morally clear the web is to be accessible for all, and it’s just plain smart business to join in. NerdBrand strives to create websites that are accessible to all disabled, partially disabled, and temporarily disabled users. In March 2022, the Justice Department issued updated ADA guidelines for the web: >> Guidance on W...
E101: Fool you! Or fool me?
April 01, 2022 12:00 - 34 minutes - 23.7 MBListen in this week as we talk about the sales discovery process, how that sales process aligns with your branding strategy, and ways to onboard new clients. Think of some discovery questions for your prospect or new clients. These aren't real suggestions; the point is that sometimes you have to get a little off-the-wall to really break through the discovery phase. Why are nickels bigger than dimes? Why does Hawaii have an interstate highway? Why doesn’t Tarzan have a beard? Why do the...
E101: Fool you! Or Fool me?
April 01, 2022 12:00 - 34 minutes - 79.1 MBListen in this week on the NerdBrand podcast episode as we talk about the discovery process in any type of project that business endeavors on. Whether it's a website, logo, brand strategy, or a marketing campaign. Think of some discovery questions for your prospect or new clients. Why are nickels bigger than dimes? Why does Hawaii have an interstate highway? Why doesn’t Tarzan have a beard? Why do the Flintstones celebrate Christmas? Do you have a process to onboard clients? 1. Email...
E100: What does your brand "sound" like?
March 25, 2022 12:00 - 34 minutes - 23.8 MBOn this episode of the NerdBrand Podcast we made it to 100 episodes YAY! We’ve talked about how your brand looks, feels, and yes, smells, so we hope you can glimpse the importance of descriptive copy used in ads, websites, and more when you are raising your brand's awareness. Ask people what words they think of when thinking about your business. You’ll discover these are your brand attributes. Or perhaps you’ll discover you are not communicating at all the correct tone, resulting in strang...
E99: Restaurateurs and Branding - with Guest Stacy Roof from KYRA
March 18, 2022 12:00 - 45 minutes - 31.1 MBOn this episode of the NerdBrand Podcast, we’ve got Stacy Roof, President and CEO of the Kentucky Restaurant Association. Stacy also serves on the University of Louisville’s School of Public Health and Information Sciences Community Advisory Board. Last fun fact: she's the big sister of Kristen Frarey, who some listeners will know from the Chamber of St. Matthews in Lousiville. This episode is about how having a fully thought-out brand that encourages customers to feel positive about their...
E98: Why Create a Brand Style Guide?
March 11, 2022 12:30 - 29 minutes - 20 MBA brand guide sets the standards of how your business looks and sounds, so all of your creative and marketing communications remain cohesive. It’s adhering to these standards that gives rise to a genuine brand experience. Let’s break down the different parts of a basic brand guide and discuss the importance of each. Logo Colors Typography Imaging Voice and tone Promise Attributes Need help creating a brand guide or improving how your brand looks and sounds? >> nerdbrandagency.com/c...
E98: Why create a BRAND STYLE GUIDE
March 11, 2022 12:30 - 29 minutes - 66.9 MBLet’s break these down and discuss the importance and why each you should strongly consider adding and having for your brand. Brand Logo Colors Typography Imaging, Voice Tone Promise Attributes. Here's a helpful youtube video that we found for you to watch too: How to Create a Brand Style Guide in Canva Some Helpful Links www.nerbrandagency.com
E97: Brand Differentiation with Guest Diana Richardson from Semrush
March 04, 2022 13:00 - 37 minutes - 25.7 MBDiana Richardson from Semrush joins us again on the NerdBrand Podcast! And holds the title for most guest appearances! Diana is a Social Media & Community Manager + on the Agency Team at Semrush. She’s an expert in SEO, PPC, social, email and now...she’s a Public Speaker! Join us as we ask, “How far is too far?" in the context of brand differentiation. Diana did her homework and shares a few real-world examples of brands that have done a great job differentiating themselves from their co...
E97: Brand Differentiation with Guest Diana Richardson
March 04, 2022 13:00 - 37 minutes - 85.9 MBDiana Richardson from Semrush joins us again on the NerdBrad Podcast, and holds the title for most guest appearances! Diana is Social Media & Community Manager + Agency Team at Semrush. She’s an expert in SEO, PPC, Social, Email and now...she’s a Public Speaker! Join us as we ask, “How far is too far: standing naked, I mean apart from your competitors.” Or as Diana helped this episode, “Let's talk about some real-world examples of brands that have done a good job differentiating themselves...
The difference between a “trend” and a “fad” with guest Dr. Emmanuel Probst
February 25, 2022 13:00 - 39 minutes - 90.3 MBDr. Emmanuel Probst counsels brands on how to grow and maintain a sustainable competitive advantage. In his book, Brand Hacks , he explains how to build brands by fulfilling people’s quest for meaning. One of the most telling differences between a trend and a fad tends to be how fast something gains momentum. Fads fade away quickly after burning bright, but a trend often gains prominence and momentum over years and become a part of daily life. For example: 1) Logo adaptability is a “trend...
E96: The difference between a “trend” and a “fad” with guest Dr. Emmanuel Probst
February 25, 2022 13:00 - 39 minutes - 27 MBDr. Emmanuel Probst counsels brands on how to grow and maintain a sustainable competitive advantage. In his book, Brand Hacks , he explains how to build brands by fulfilling people’s quest for meaning. One of the most telling differences between a trend and a fad tends to be how fast something gains momentum. Fads fade away quickly after burning bright, but a trend often gains prominence and momentum over years and become a part of daily life. For example: 1) Logo adaptability is a “trend...
E95: Brand Fandom with Savannah Cherry from Slingshot
February 18, 2022 13:00 - 38 minutes - 26.5 MBWhy do we buy branded things? Does Dr. Pepper really need our money from tee-shirts? Or is it really important that we have that cup from Etsy that has some logo on it from a brand only we know? No, and YES. Brand Fandom is more than just a group of loyal customers; they are people who are emotionally and financially invested in a particular brand. As well as they are known to be particularly devoted. Fostering such a relationship with your own customers is advantageous to your brand’s str...
Brand Fandom with Savannah Cherry from Slingshot
February 18, 2022 13:00 - 38 minutes - 88.7 MBWhy do we buy branded things? Does Dr. Pepper really need our money from tee-shirts? Or is it really important that we have that cup from Etsy that has some logo on it from a brand only we know? No, and YES. Brand Fandom is more than just a group of loyal customers; they are people who are emotionally and financially invested in a particular brand. As well as they are known to be particularly devoted. Fostering such a relationship with your own customers is advantageous to your brand’s str...
E94: You’re Killing Your Director of Marketing
February 11, 2022 13:00 - 27 minutes - 18.9 MBSales and Marketing are not the same. While these two business functions are different, they both share a common goal: to attract prospects and convert them to customers, ultimately generating revenue. Sales needs marketing data, but not all data is good. Marketing needs to listen to what the sales teams' challenges are. Both are not the same process or thinking, so combining these will burn out your marketing director quickly. US Chamber of Commerce definition about sales vs marketing: ...
You’re Killing Your Director of Marketing
February 11, 2022 13:00 - 27 minutes - 49.6 MBSales and Marketing are not the same. While these two business functions are different, they both share a common goal: to attract prospects and convert them to customers, ultimately generating revenue. Sales needs marketing data, but not all data is good. Marketing needs to listen to what the sales teams' challenges are. Both are not the same process or thinking, so combining these will burn out your marketing director quickly. US Chamber of Commerce definition about sales vs marketing: ...
Brand Management and Crisis
February 04, 2022 13:00 - 32 minutes - 57.8 MBOn this episode of the NerdBrand Podcast we’re talking about brand management and Peleton’s value affected by a fictional character. It’s also, worth noting, that we’ve never seen the show that the fictional character’s death occurred on. But for context, they were riding a Peloton machine and then died of a heart attack after his workout. So why does the audience negatively respond to this? How is the brand managing a crisis? Well. Fast-vertising was employed but didn’t help much from wh...
E93: Brand Management and Crisis
February 04, 2022 13:00 - 32 minutes - 22 MBOn this episode of the NerdBrand Podcast we’re talking about brand management and Peleton’s value affected by a fictional character. It’s also, worth noting, that we’ve never seen the show that the fictional character’s death occurred on. But for context, they were riding a Peloton machine and then died of a heart attack after his workout. So why does the audience negatively respond to this? How is the brand managing a crisis? Well. Fast-vertising was employed but didn’t help much from wh...
E92: The Founder Movie with Guest Lauren Coulter from Biscuit Belly
January 28, 2022 13:00 - 45 minutes - 31.5 MBOn this episode of the NerdBrand podcast, our guest is Lauren Coulter, Director of Franchise Sales & Development of Biscuit Belly! Biscuit Belly is a growing breakfast concept restaurant. Aside from drooling over Biscuit Belly's "damn good biscuits," we're talking about one of NerdBrand’s favorite actors, Michael Keaton, and his role in the film "The Founder." The Founder is a 2016 American biographical drama film directed by John Lee Hancock and written by Robert Siegel. Starring Michael ...
The Founder Movie with Guest Lauren Coulter from Biscuit Belly
January 28, 2022 13:00 - 45 minutes - 105 MBOn this episode of the NerdBrand podcast, our guest is Lauren Coulter, Director of Franchise Sales & Development of Biscuit Belly! Biscuit Belly is a growing breakfast concept restaurant. Aside from drooling over Biscuit Belly's "damn good biscuits," we're talking about one of NerdBrand’s favorite actors, Michael Keaton, and his role in the film "The Founder." The Founder is a 2016 American biographical drama film directed by John Lee Hancock and written by Robert Siegel. Starring Michael ...
E91: Product Placement in Movies with Guest Josh Suiter
January 21, 2022 13:00 - 34 minutes - 23.4 MBOn this episode of the NerdBrand podcast, we have Josh Suiter back! Josh serves as Director of Membership at the Chamber of St. Matthews, as well as President-Elect of the KY Chamber of Commerce Professionals. Quote from Josh: “I've taken a liking lately to Space Jam and have been watching the OG version - the newer one was ok, but not as good as the original.” Let’s discuss movies that place products in them. New movie box office: Budget - $150,000,000 (estimated) Gross US & Canada - ...
Product Placement in Movies with Guest Josh Suiter
January 21, 2022 13:00 - 34 minutes - 78.3 MBOn this episode of the NerdBrand podcast, we have Josh Suiter back! Josh serves as Director of Membership at the Chamber of St. Matthews, as well as President-Elect of the KY Chamber of Commerce Professionals. Quote from Josh: “I've taken a liking lately to Space Jam and have been watching the OG version - the newer one was ok, but not as good as the original.” Let’s discuss movies that place products in them. New movie box office: Budget - $150,000,000 (estimated) Gross US & Canada - ...
New Year, New Brand
January 14, 2022 13:00 - 57 minutes - 132 MBWelcome to a new year! As a result, many want to start fresh with better habits, new relationships, and a refresh of their brand. But let’s discuss what a “brand refresh” actually is. A brand refresh is simply a sharpening-up of your company's messaging and visuals, partly to avoid it becoming outdated, but more importantly so it reflects how your company and your customers are constantly growing and changing. Let’s review the refreshes we saw in 2021. NOT re-naming. The White House ...
E90: New Year, New Brand
January 14, 2022 13:00 - 57 minutes - 39.4 MBWelcome to a new year! As a result, many want to start fresh with better habits, new relationships, and a refresh of their brand. But let’s discuss what a “brand refresh” actually is. A brand refresh is simply a sharpening-up of your company's messaging and visuals, partly to avoid it becoming outdated, but more importantly so it reflects how your company and your customers are constantly growing and changing. Let’s review the refreshes we saw in 2021. NOT re-naming. The White House ...
We're Your Gandalf
January 14, 2022 13:00 - 48 minutes - 44.7 MBThere are two guides to the Lord of the Rings trilogy. 1) Gandalf the gray for Legolas and Aragorn 2) Gollum for the hobbits to mount doom Which guide would you want for your brand strategy? --- Send in a voice message: https://anchor.fm/nerdbrand/message Support this podcast: https://anchor.fm/nerdbrand/support
E89: We’re Your Gandalf - NerdBrand Podcast
January 07, 2022 13:00 - 48 minutes - 33.2 MBThere are two guides to the Lord of the Rings trilogy. (I’ll explain) Gandalf the gray for Legolas and Aragorn Gollum for the hobbits to mount doom Which guide do you want? An example of NerdBrand’s guidance: Design for branding is not just design. It requires strategic thought. How is this going to be used? Graphics that are cost effective to print can be entirely useless in regards to postal regulations. Pick your items to “design” in the strategic phase.
New Year, New Brand.
January 07, 2022 13:00 - 57 minutes - 53.1 MBWelcome to a new year! As a result, many want to start fresh with better habits, new relationships, and a refresh of their brand. But let’s discuss what a “brand refresh” actually is. A brand refresh is simply a sharpening-up of your company's messaging and visuals, partly to avoid it becoming outdated, but more importantly so it reflects how your company and your customers are constantly growing and changing. Let’s review the refreshes we saw in 2021. NOT re-naming. The White House CIA...
We’re Your Gandalf - NerdBrand Podcast Ep.89
January 07, 2022 13:00 - 48 minutes - 111 MBThere are two guides to the Lord of the Rings trilogy. (I’ll explain) Gandalf the gray for Legolas and Aragorn Gollum for the hobbits to mount doom Which guide do you want? An example of NerdBrand’s guidance: Design for branding is not just design. It requires strategic thought. How is this going to be used? Graphics that are cost effective to print can be entirely useless in regards to postal regulations. Pick your items to “design” in the strategic phase.