E97: Brand Differentiation with Guest Diana Richardson
NerdBrand Podcast
English - March 04, 2022 13:00 - 37 minutes - 85.9 MB - ★★★★★ - 2 ratingsMarketing Business branding nerds marketing business startup entrepreneur Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Next Episode: E98: Why create a BRAND STYLE GUIDE
Diana Richardson from Semrush joins us again on the NerdBrad Podcast, and holds the title for most guest appearances!
Diana is Social Media & Community Manager + Agency Team at Semrush. She’s an expert in SEO, PPC, Social, Email and now...she’s a Public Speaker!
Join us as we ask, “How far is too far: standing naked, I mean apart from your competitors.” Or as Diana helped this episode, “Let's talk about some real-world examples of brands that have done a good job differentiating themselves from their competitors.” Let’s get into the examples of brands that we noticed.
Some ways others do it.
Deliver a Unique Point-of-Purchase Experience
Distinctive Brand Collateral
Use a Mascot
Make it Convenient
Stand Out on Shelves
Appeal to Emotions
Shock
Personify Your Product
Some Helpful Links