E96: The difference between a “trend” and a “fad” with guest Dr. Emmanuel Probst
NerdBrand Podcast
English - February 25, 2022 13:00 - 39 minutes - 27 MB - ★★★★★ - 2 ratingsMarketing Business branding nerds marketing business startup entrepreneur Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Dr. Emmanuel Probst counsels brands on how to grow and maintain a sustainable competitive advantage. In his book, Brand Hacks , he explains how to build brands by fulfilling people’s quest for meaning.
One of the most telling differences between a trend and a fad tends to be how fast something gains momentum. Fads fade away quickly after burning bright, but a trend often gains prominence and momentum over years and become a part of daily life.
For example:
1) Logo adaptability is a “trend” now in branding.
2) Eco-friendly branding
Eco-friendly brands are dropping earthy tones and images of nature. Instead, many are defining their brand with more personal, conceptual, and on-the-pulse artwork that will hook eco-friendly buyers.
3) Consumer Rights & Privacy
People are becoming more and more concerned with how their information is accessed and used. This has evolved into a strong trend that’s significantly altered public policy decisions in the EU, Canada, California, Virginia, etc.
Some Helpful Links
https://www.linkedin.com/in/emmanuelprobst/
https://www.amazon.com/Brand-Hacks-Fulfilling-Consumer-Meaning-ebook/