Brand Management and Crisis
NerdBrand Podcast
English - February 04, 2022 13:00 - 32 minutes - 57.8 MB - ★★★★★ - 2 ratingsMarketing Business branding nerds marketing business startup entrepreneur Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: E92: The Founder Movie with Guest Lauren Coulter from Biscuit Belly
Next Episode: E94: You’re Killing Your Director of Marketing
On this episode of the NerdBrand Podcast we’re talking about brand management and Peleton’s value affected by a fictional character.
It’s also, worth noting, that we’ve never seen the show that the fictional character’s death occurred on. But for context, they were riding a Peloton machine and then died of a heart attack after his workout.
So why does the audience negatively respond to this? How is the brand managing a crisis?
Well. Fast-vertising was employed but didn’t help much from what we’ve seen in this instance and we discuss why.
What is your Brand Management playbook if ever you have a social media Peloton moment?Some Helpful Links