E115: Verbing your Brand.

We’re going to play a game called Genericization!!!

1. If you sneezed, you would go to the bathroom and get a _____________ to blow your nose.2. If you were thirsty, you’d go to the vending machine and buy a _____________.

3. A tool that is a non-lethal means to stop someone is a __________________. 4. I keep my coffee in a _________________ when I go camping.5. I need to use _________________ for my lips in the winter.

6. If I needed (what you’re selling) I’d pick up the phone and call ________________.

We hope that you can understand how amazing it can be to have your brand name synonymous with the product or service that people think of. Imagine being a Pepsi rep, going into a place, and they keep saying the generic name, coke. Not Coca Cola, but coke.

It’s spelled: C-o-c-a C-o-l-a not C-o-k-e by the way.