A discussion on Brand Attributes


Attributes: a single word used to describe something or a person. You can write more than one down. Let's get real and not write what we think someone wants to hear or is marketable. Imagine your brand is at a party and got a little carried away with the drinks.


How would your brand act differently? 
Funnier?
Talking louder?
More confrontational?
How does he/she approach competitors and customers now?