E114: What if your brand was drunk?
NerdBrand Podcast
English - July 01, 2022 12:00 - 32 minutes - 22.5 MB - ★★★★★ - 2 ratingsMarketing Business branding nerds marketing business startup entrepreneur Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: E113: DTC Branding, what is it?
Next Episode: E115: Verbing your Brand.
In this episode, we ask, "What if your brand was drunk?" - There's a purpose here, see if you can catch it.
A discussion on Brand Attributes
Attributes: a single word used to describe something or a person. You can write more than one down. Let's get real and not write what we think someone wants to hear or is marketable. Imagine your brand is at a party and got a little carried away with the drinks.
How would your brand act differently? Funnier?Talking louder?More confrontational?How does he/she approach competitors and customers now?