NerdBrand Podcast
284 episodes - English - Latest episode: almost 2 years ago - ★★★★★ - 2 ratingsThe NerdBrand podcast is the intersection of nerd culture, branding, and advertising. Nerd culture is no longer an isolated subculture; it’s THE culture of the day and makes its way into our daily lives through the entertainment we seek and the technology we rely upon. Listen as we discuss our views on visual design, branding, and advertising for movies, comics and novels, video games, technology, and other nerdy passions.
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Episodes
What is Brand Imagery? With Nerd Coral Abood
December 31, 2021 17:15 - 59 minutes - 55.5 MBWe're playing a fun game on this episode as we celebrate the holidays! Tune in for a laugh and maybe a little learning for 2022. Aside from the holiday fun, we have NerdBrand's very own Coral Abood on the show to discuss her specialty on the team: brand imagery. Brand imagery is much more than headshots. It is the tangible, or intangible, elements that consumers associate with a brand. It could be YOU, a package, an experience, a feeling, a taste, and so on. Brand imagery is visual, au...
It's Never Just A Website.
December 31, 2021 16:54 - 48 minutes - 44.5 MBOn this episode of the NerdBrand podcast , we’re talking about how to approach your next website design. Every business sees a great website as a need. And it is, no argument. Your website is often one of your most prominent ads. --- Send in a voice message: https://anchor.fm/nerdbrand/message Support this podcast: https://anchor.fm/nerdbrand/support
E88: What is Brand Imagery? - With NerdBrand's Brand Imaging Specialist, Coral Abood
December 31, 2021 13:00 - 59 minutes - 41.2 MBWe're playing a fun game on this episode as we celebrate the holidays! Tune in for a laugh and maybe a little learning. Aside from the holiday fun, we have NerdBrand's very own Coral Abood on the show to discuss brand imagery. Brand imagery is much more than headshots. It is the tangible, or intangible, elements that consumers associate with a brand. It could be YOU, a package, an experience, a feeling, a taste, and so on. Brand imagery is visual, auditory, olfactory, or tactile. Anything ...
What is Brand Imagery? - With NerdBrand's Brand Imaging Specialist, Coral Abood
December 31, 2021 13:00 - 59 minutes - 138 MBWe're playing a fun game on this episode as we celebrate the holidays! Tune in for a laugh and maybe a little learning. Aside from the holiday fun, we have NerdBrand's very own Coral Abood on the show to discuss brand imagery. Brand imagery is much more than headshots. It is the tangible, or intangible, elements that consumers associate with a brand. It could be YOU, a package, an experience, a feeling, a taste, and so on. Brand imagery is visual, auditory, olfactory, or tactile. Anything ...
Ho. Ho. Huh? with Guest Matt Jones
December 24, 2021 13:00 - 40 minutes - 92.7 MBHo Ho Ho! On this episode, we’re talking again to our fellow nerd and Industrial Designer, Matt Jones. Matt takes on a unique role this time of year. He knows someone who's pretty special around the holidays, and he's coming on the show to share it as well as celebrate Christmas with us. Or if you're a Seinfeld fan, a Festivus for the rest of us. Let's talk about how Seinfeld popularized this oddball holiday, and look at the merch that goes with it. Festivus is well branded -- there’s a w...
E87: Ho. Ho. Huh? with Guest Matt Jones
December 24, 2021 13:00 - 40 minutes - 27.7 MBHo Ho Ho! On this episode, we’re talking again to our fellow nerd and Industrial Designer, Matt Jones. Matt takes on a unique role this time of year. He knows someone who's pretty special around the holidays, and he's coming on the show to share it as well as celebrate Christmas with us. Or if you're a Seinfeld fan, a Festivus for the rest of us. Let's talk about how Seinfeld popularized this oddball holiday, and look at the merch that goes with it. Festivus is well branded -- there’s a w...
E86: It’s Never Just a Website.
December 17, 2021 13:00 - 48 minutes - 33.1 MBOn this episode of the NerdBrand podcast , we’re talking about how to approach your next website design. Every business sees a great website as a need. And it is, no argument. Your website is often one of your most prominent ads. But is really fair to say, "I just need a website"? Is the greatness of a website determined by the quality of its content or is it the outcome of the website design itself? A few questions to ask yourself as you enter a new web design project... First, what do ...
It’s Never Just a Website.
December 17, 2021 13:00 - 48 minutes - 111 MBOn this episode of the NerdBrand podcast , we’re talking about how to approach your next website design. Every business sees a great website as a need. And it is, no argument. Your website is often one of your most prominent ads. But is really fair to say, "I just need a website"? Is the greatness of a website determined by the quality of its content or is it the outcome of the website design itself? A few questions to ask yourself as you enter a new web design project... First, what do ...
The Return of the Brand SERP Guy - Jason Barnard
December 10, 2021 14:11 - 59 minutes - 55.4 MBThis episode we welcome back Jason Barnard. Jason Barnard is The Brand SERP Guy - a digital marketer who specializes in Brand SERPs and knowledge panels. Why “The Brand SERP Guy”? A Brand SERP is what your audience sees when they google your brand or personal name. Jason is the leading expert in this field - he has been studying, tracking, and analyzing Brand SERPs since 2013. Let’s catch up with Jason since he was last on our podcast. Today we are talking about two things as time allo...
The Return of The Brand SERP Guy, Jason Barnard
December 10, 2021 13:00 - 59 minutes - 138 MBThis episode of the NerdBrand podcast, we welcome our past guest, Jason Barnard from Kalicube Pro. Jason Barnard is The Brand SERP Guy - a digital marketer who specialises in Brand SERPs and knowledge panels. Why “The Brand SERP Guy”? A Brand SERP is what your audience sees when they Google your brand or personal name. Jason Barnard is a leading expert in this field - he has been studying, tracking, and analyzing Brand SERPs since 2013. >> See Jason Barnard's first appearance in Episod...
Google Business Profiles with Jason "The Brand SERP Guy" Barnard
December 10, 2021 13:00 - 59 minutes - 138 MBThis episode of the NerdBrand podcast, we welcome our past guest, Jason Barnard from Kalicube Pro. Jason Barnard is The Brand SERP Guy - a digital marketer who specialises in Brand SERPs and knowledge panels. Why “The Brand SERP Guy”? A Brand SERP is what your audience sees when they Google your brand or personal name. Jason Barnard is a leading expert in this field - he has been studying, tracking, and analyzing Brand SERPs since 2013. >> See Jason Barnard's first appearance in Episod...
E85: Google Business Profiles with Jason "The Brand SERP Guy" Barnard
December 10, 2021 13:00 - 59 minutes - 41.1 MBThis episode of the NerdBrand podcast, we welcome our past guest, Jason Barnard from Kalicube Pro. Jason Barnard is The Brand SERP Guy - a digital marketer who specialises in Brand SERPs and knowledge panels. Why “The Brand SERP Guy”? A Brand SERP is what your audience sees when they Google your brand or personal name. Jason Barnard is a leading expert in this field - he has been studying, tracking, and analyzing Brand SERPs since 2013. >> See Jason Barnard's first appearance in Episod...
What does Brand Positioning Actually Mean?
December 03, 2021 20:47 - 43 minutes - 81.6 MBOn this episode of the NerdBrand Podcast we are discussing brand positioning. What is it, and how do others do it? We’ll talk and share some familiar brands and favorites and what they make us think of when we hear their names. --- Send in a voice message: https://anchor.fm/nerdbrand/message Support this podcast: https://anchor.fm/nerdbrand/support
E84: What Does Brand Positioning Actually Mean?
December 03, 2021 13:00 - 43 minutes - 29.9 MBOn this episode of the NerdBrand podcast, we are discussing brand positioning. What is brand positioning? How do other brands do it? We’ll talk about and share familiar brands, and what they make us think of when we hear their names. ● GE - do things come to life still? ● Doritos ● KFC - it's more than chicken, it’s food. ● Minute Maid - not a maid service ● Domino's dropped "pizza" from their name. Why? Because they want to differentiate themselves from competitors and repositio...
What Does Brand Positioning Actually Mean?
December 03, 2021 13:00 - 43 minutes - 59.6 MBOn this episode of the NerdBrand podcast, we are discussing brand positioning. What is brand positioning? How do other brands do it? We’ll talk about and share familiar brands, and what they make us think of when we hear their names. ● GE - do things come to life still? ● Doritos ● KFC - it's more than chicken, it’s food. ● Minute Maid - not a maid service ● Domino's dropped "pizza" from their name. Why? Because they want to differentiate themselves from competitors and repositio...
Mastering Authentic Marketing
November 19, 2021 13:00 - 43 minutes - 60.2 MBOn this episode of the NerdBrand podcast we talk about avoiding your consumer's BS meter. Authentic marketing actually requires you, the marketer, to be a fan of the services or product you are marketing. Without that connection, marketing efforts can be inauthentic in which the audience could pick up on, and ignore the brand entirely. Branding sets the stage for creating that connection for the marketers because of how the brand looks, sounds, and feels to them. Therefore inspiring creati...
E83: Mastering Authentic Marketing
November 19, 2021 13:00 - 36 minutes - 25.1 MBOn this episode of the NerdBrand podcast we talk about avoiding your consumer's BS meter. Authentic marketing actually requires you, the marketer, to be a fan of the services or product you are marketing. Without that connection, marketing efforts can be inauthentic in which the audience could pick up on, and ignore the brand entirely. Branding sets the stage for creating that connection for the marketers because of how the brand looks, sounds, and feels to them. Therefore inspiring creati...
The New Age of Employer Branding With Merry-Reid Sheffer from Edge Employment
November 12, 2021 17:00 - 42 minutes - 58.4 MBPodcast Episode 82 - The New Age of Employer Branding with Guest Merry-Reid Sheffer from Edge Employment On this episode of the NerdBrand podcast, we have Merry-Reid Sheffer from Edge Employment. We talk about the concept of employer branding, The Great Resignation, customizing job roles, and more. Merry-Reid is quoted: "I am a nerd when it comes to employment. Helping people connect with their passion and get paid for it? What could be better! When it comes to making great employment ...
E82: The New Age of Employer Branding With Guest Merry-Reid Sheffer
November 12, 2021 13:00 - 42 minutes - 29.3 MBOn this episode of the NerdBrand podcast, we have Merry-Reid Sheffer from Edge Employment. We talk about the concept of employer branding, The Great Resignation, customizing job roles, and more. Merry-Reid is quoted: "I am a nerd when it comes to employment. Helping people connect with their passion and get paid for it? What could be better! When it comes to making great employment matches, however, job descriptions can get in the way. As we face a "labor shortage" how will employers intr...
The New Age of Employer Branding With Guest Merry-Reid Sheffer
November 12, 2021 13:00 - 42 minutes - 58.4 MBOn this episode of the NerdBrand podcast, we have Merry-Reid Sheffer from Edge Employment. We talk about the concept of employer branding, The Great Resignation, customizing job roles, and more. Merry-Reid is quoted: "I am a nerd when it comes to employment. Helping people connect with their passion and get paid for it? What could be better! When it comes to making great employment matches, however, job descriptions can get in the way. As we face a "labor shortage" how will employers intr...
E81: Legacy Brands and Your Favorite Characters Hitting Public Domain
November 05, 2021 12:00 - 28 minutes - 19.9 MBOn this episode of the NerdBrand podcast, we're discussing Legacy Brands. Some brands have been around for years, others decades, and a few for centuries. Let's discuss a few household names with notable legacies and some that have properties coming into public domain in 2024. That last comment is a hint that on January 1, 2024, we’ll see the expiration of the copyright for Steamboat Willie — and with it Disney’s claim to the film’s star, Mickey Mouse. The copyrights to Superman, Batman, Di...
Legacy Brands and Your Favorite Characters Hitting Public Domain
November 05, 2021 12:00 - 28 minutes - 39.6 MBOn this episode of the NerdBrand podcast, we're discussing Legacy Brands. Some brands have been around for years, others decades, and a few for centuries. Let's discuss a few household names with notable legacies and some that have properties coming into public domain in 2024. That last comment is a hint that on January 1, 2024, we’ll see the expiration of the copyright for Steamboat Willie — and with it Disney’s claim to the film’s star, Mickey Mouse. The copyrights to Superman, Batman, Di...
Nerd-o-ween - Shock Advertising! Ft. Our New Nerd, Coral Abood
October 29, 2021 16:00 - 32 minutes - 44.8 MBOn this episode of the NerdBrand podcast, it’s our annual Halloween episode about all things scary in the nerd-verse. The main topic? Shock advertising, which is made to deliberately startle and offend its audience by violating norms for social values and personal ideals. Simply put, these are ads that are made to scare the crap out of you, so you remember the brand. --- Send in a voice message: https://anchor.fm/nerdbrand/message Support this podcast: https://anchor.fm/nerdbrand/support
E80: Nerd-o-ween - Shock Advertising!
October 29, 2021 12:00 - 32 minutes - 22.4 MBOn this episode of the NerdBrand podcast, it’s our annual all about halloween episode and all things scary in the nerd-verse. Shock advertising is made to deliberately startle and offend its audience by violating norms for social values and personal ideals. Simply put: Ads made to Scare the crap out of you into remembering the brand in order to influence buying. Listen as the nerds share what scares them, what shows they love, and why. Also, we’re talking about how there’s an uptick in th...
Nerd-o-ween - Shock Advertising!
October 29, 2021 12:00 - 32 minutes - 44.8 MBOn this episode of the NerdBrand podcast, it’s our annual all about halloween episode and all things scary in the nerd-verse. Shock advertising is made to deliberately startle and offend its audience by violating norms for social values and personal ideals. Simply put: Ads made to Scare the crap out of you into remembering the brand in order to influence buying. Listen as the nerds share what scares them, what shows they love, and why. Also, we’re talking about how there’s an uptick in th...
Don’t Build on Rented Land with Guest Shane Shaps
October 22, 2021 12:00 - 18 minutes - 33.8 MBOn this episode of the NerdBrand podcast, we have Shane Shaps as our guest. Shane is the President, Founder, and Community Manager of 520 East Brands, a social media engagement firm. This show focuses on Facebook's recent downtime and why it can be problematic to build your brand presence on “rented land." Other things we discuss are related to ad fatigue and how to keep your digital ads engaging. We also comment on a couple of things Google just updated. Hint: watch those title tags!
E79: Don’t Build on Rented Land with Guest Shane Shaps
October 22, 2021 12:00 - 18 minutes - 12.6 MBOn this episode of the NerdBrand podcast, we have Shane Shaps as our guest. Shane is the President, Founder, and Community Manager of 520 East Brands, a social media engagement firm. This show focuses on Facebook's recent downtime and why it can be problematic to build your brand presence on “rented land." Other things we discuss are related to ad fatigue and how to keep your digital ads engaging. We also comment on a couple of things Google just updated. Hint: watch those title tags!
Don't Build On Rented Land! with Guest Shane Shaps
October 22, 2021 12:00 - 18 minutes - 16.8 MBOn this episode of the NerdBrand podcast, we’ve got Shane Shaps from 520 East Brands. This half of the episode we pick up from the last one and talk about Facebook going down and what “rented land” means. Other things we discuss are related to ad fatigue and copy for your ads to be effective both for your ROAS and users.. We also admit a couple of things Google just updated. Hint: Watch those title tags! --- Send in a voice message: https://anchor.fm/nerdbrand/message Support this podca...
E78: Being Real on Social Media with Guest Shane Shaps
October 15, 2021 12:00 - 33 minutes - 22.7 MBOn this episode of the NerdBrand podcast, we’ve got Shane Shaps from 520 East Brands and we’re talking about how to keep your brand "real" on social media. What is a brand voice? Brand voice is the distinct personality a brand takes on in its communications. Imagine you went to a dinner party and you're chatting with all the guests. One person stands out because they're great at storytelling in a distinctive, unique way. It is to be noted that this is not the same as brand tone. The tone ...
Being Real on Social Media with Guest Shane Shaps
October 15, 2021 12:00 - 33 minutes - 61.3 MBOn this episode of the NerdBrand podcast, we’ve got Shane Shaps from 520 East Brands and we’re talking about how to keep your brand "real" on social media. What is a brand voice? Brand voice is the distinct personality a brand takes on in its communications. Imagine you went to a dinner party and you're chatting with all the guests. One person stands out because they're great at storytelling in a distinctive, unique way. It is to be noted that this is not the same as brand tone. The tone ...
Being real on Social Media with Guest Shane Shaps
October 15, 2021 12:00 - 33 minutes - 61.3 MBOn this episode of the NerdBrand podcast, we’ve got Shane Shaps from 520 East Brands. Today we’re talking about being real on social media and using your brand’s voice. What is a Brand Voice? Brand voice is the distinct personality a brand takes on in its communications. Imagine you went to a dinner party and you're chatting with all the guests. One person stands out because they're great at storytelling in a distinctive, unique way. It is to be noted, that this is not the same as “tone”....
Back to the office for Zoom calls!
October 08, 2021 12:00 - 30 minutes - 57.2 MBEmployers struggle with WFH policies, should they or shouldn't they? What about the "blended" approach? Working from home has lead to the US workforce increasing time at work by 10% according to this study: https://www.nature.com/articles/s41562-021-01196-4?fbclid=IwAR2LHtfF3u6WqwDIxV35cpBR_cdcaHclqs4v8gWt8I8OCYl4OFB3m_k6yl0 Technological challenges: Internet is not meant for business bandwidth but rather entertainment and personal. Time management with family at home. Office supplies and...
E77: Back to the office for Zoom calls!
October 08, 2021 12:00 - 30 minutes - 21.2 MBEmployers struggle with WFH policies, should they or shouldn't they? What about the "blended" approach? Working from home has lead to the US workforce increasing time at work by 10% according to this study: https://www.nature.com/articles/s41562-021-01196-4?fbclid=IwAR2LHtfF3u6WqwDIxV35cpBR_cdcaHclqs4v8gWt8I8OCYl4OFB3m_k6yl0 Technological challenges: Internet is not meant for business bandwidth but rather entertainment and personal. Time management with family at home. Office supplies and...
Back to the office for zoom calls!
October 08, 2021 12:00 - 31 minutes - 29 MBEmployers struggle with WFH policies, should they or shouldn't they? What about the "blended" approach? Working from home has lead to the US workforce increasing time at work by 10% according to this study: https://www.nature.com/articles/s41562-021-01196-4?fbclid=IwAR2LHtfF3u6WqwDIxV35cpBR_cdcaHclqs4v8gWt8I8OCYl4OFB3m_k6yl0 Technological challenges: Internet is not meant for business bandwidth but rather entertainment and personal. Time management with family at home. Office supplies a...
E76: We Know What You Buy
October 01, 2021 12:00 - 27 minutes - 19 MBIn this episode of the NerdBrand podcast, we’re discussing Shang Chi and purchase behavior targeting. If you like Marvel movies, well...they know it, and they probably also know what candy bar at the concession stand you buy all the time. Creepy? A little.
We know what you buy
October 01, 2021 12:00 - 27 minutes - 25.5 MBIn this episode of the NerdBrand Podcast, we’re discussing Shang Chi and what is purchase behavior targeting. If you like Marvel movies, well, they know it, and probably what candy bar at the concession stand you buy all the time. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/nerdbrand/message Support this podcast: https://anchor.fm/nerdbrand/support
We Know What You Buy
October 01, 2021 12:00 - 27 minutes - 25.5 MBIn this episode of the NerdBrand podcast, we’re discussing Shang Chi and purchase behavior targeting. If you like Marvel movies, well...they know it, and they probably also know what candy bar at the concession stand you buy all the time. Creepy? A little.
E75: The Different Forms of Marketing
September 24, 2021 12:00 - 25 minutes - 17.3 MBIn this episode, we discuss the different forms of marketing, with an emphasis on breaking down different digital marketing and distribution channels, like email marketing, social media, and SEO. At the same time, we know it's not all about Google and Facebook. We talk about a recent trend in advertising -- a slight push back toward advertising options like broadcast radio and out of home (billboards, bus signs, etc.).How are you reaching your audiences strategically? Is your marketing prese...
The Different Forms of Marketing
September 24, 2021 12:00 - 25 minutes - 23.3 MBIn this episode, we discuss the different forms of marketing, with an emphasis on breaking down different digital marketing and distribution channels, like email marketing, social media, and SEO. At the same time, we know it's not all about Google and Facebook. We talk about a recent trend in advertising -- a slight push back toward advertising options like broadcast radio and out of home (billboards, bus signs, etc.).How are you reaching your audiences strategically? Is your marketing prese...
Why it’s important to take a Vacation
September 17, 2021 12:00 - 20 minutes - 37.5 MBThis episode was done freestyle. With Jon on vacation and most of the NerdBrand team, we talk about why it’s important to take a vacation and recommend a planner https://vacationsbytara.com/ in the show to book yours. ABOUT THE PODCAST The NerdBrand Podcast is the intersection of nerd culture, branding, and marketing. Nerd culture is no longer a reserved sub-culture; it’s mainstream pop culture. Listen as we discuss our views on branding and advertising, always with a touch of nerd — te...
E74: Why It’s Important to Take a Vacation
September 17, 2021 12:00 - 20 minutes - 13.9 MBThis episode was done freestyle. With Jon on vacation and others on the NerdBrand team heading on vacations soon, we talk about why it’s important to take a break. We also recommend a vacation planner we know and trust - https://vacationsbytara.com/ABOUT THE PODCAST The NerdBrand Podcast is the intersection of nerd culture, branding, and marketing. Nerd culture is no longer a reserved sub-culture; it’s mainstream pop culture. Listen as we discuss our views on branding and advertising, alway...
Why It’s Important to Take a Vacation
September 17, 2021 12:00 - 20 minutes - 37.5 MBThis episode was done freestyle. With Jon on vacation and others on the NerdBrand team heading on vacations soon, we talk about why it’s important to take a break. We also recommend a vacation planner we know and trust - https://vacationsbytara.com/ ABOUT THE PODCAST The NerdBrand Podcast is the intersection of nerd culture, branding, and marketing. Nerd culture is no longer a reserved sub-culture; it’s mainstream pop culture. Listen as we discuss our views on branding and advertising, alwa...
Proper Order of Things in Branding
September 10, 2021 12:00 - 23 minutes - 21.7 MBIt's confusing out there for the average business owner. What is marketing, IT, web, branding? Where are the lines drawn? What comes first? Last? We dive into this topic and explain a typical "order of operations" when it comes to building a brand presence. ABOUT THE PODCAST The NerdBrand Podcast is the intersection of nerd culture, branding, and marketing. Nerd culture is no longer a reserved sub-culture; it’s mainstream pop culture. Find more at https://nerdbrandagency.com/podcast --- ...
E73: Proper Order of Things in Branding
September 10, 2021 12:00 - 23 minutes - 16.2 MBIt's confusing out there for the average business owner. What is marketing, IT, web, branding? Where are the lines drawn? What comes first? Last? We dive into this topic and explain a typical "order of operations" when it comes to building a brand presence.ABOUT THE PODCAST The NerdBrand Podcast is the intersection of nerd culture, branding, and marketing. Nerd culture is no longer a reserved sub-culture; it’s mainstream pop culture.Find more at https://nerdbrandagency.com/podcast--- This ...
Proper Order of things in Branding
September 10, 2021 12:00 - 23 minutes - 21.7 MBIt's confusing out there. What is marketing, IT, Web, Branding? What comes first? Last? We hope to dive in on this more in the next couple of episodes starting with what a branding agency does, and why it should be considered first. ABOUT THE PODCAST The NerdBrand Podcast is the intersection of nerd culture, branding, and marketing. Nerd culture is no longer a reserved sub-culture; it’s mainstream pop culture. Find more at https://nerdbrandagency.com/podcast --- This episode is spo...
E72: The Entrepreneurial Mindset with Dr. Charlene Walters
September 03, 2021 12:00 - 29 minutes - 20.3 MBWhat is an Entrepreneurial Mindset?An entrepreneurial mindset is a set of skills that enable people to identify and make the most of opportunities, overcome and learn from setbacks, and succeed in a variety of settings.Charlene Walters, MBA, PhD is a business and branding mentor and entrepreneurship coach on Entrepreneur Magazine’s “Ask an Expert" platform and through her own consulting business (charlenewalters.com) where she enjoys working one-on-one with a variety of entrepreneurs, busine...
The Entrepreneurial Mindset with Dr. Charlene Walters
September 03, 2021 12:00 - 29 minutes - 27.2 MBWhat is an Entrepreneurial Mindset? An entrepreneurial mindset is a set of skills that enable people to identify and make the most of opportunities, overcome and learn from setbacks, and succeed in a variety of settings. Charlene Walters, MBA, PhD is a business and branding mentor and entrepreneurship coach on Entrepreneur Magazine’s “Ask an Expert" platform and through her own consulting business (charlenewalters.com) where she enjoys working one-on-one with a variety of entrepreneurs, busin...
E71: The Hero's Journey with Guest Matt Jones
August 31, 2021 17:51 - 36 minutes - 25.4 MBJoin us as we talk about the philosophy and framework of the hero’s journey, specifically in a branding/marketing context. For your business, who should be the hero and why? A lot of brands mistakenly make their product the hero. The customer should be the hero, in reality. Who is Joseph Campbell and will Jason watch the new Dune movie? ===About Our Guest: Matt JonesFor over 20 years, Matt was a designer, builder, creator, and problem solver at GE Appliances. He’s managed teams to deve...
The Hero's Journey with Guest Matt Jones
August 31, 2021 17:51 - 36 minutes - 34.2 MBJoin us as we talk about the philosophy and framework of the hero’s journey, specifically in a branding/marketing context. For your business, who should be the hero and why? A lot of brands mistakenly make their product the hero. The customer should be the hero, in reality. Who is Joseph Campbell and will Jason watch the new Dune movie? === About Our Guest: Matt Jones For over 20 years, Matt was a designer, builder, creator, and problem solver at GE Appliances. He’s managed teams t...
E70: Industrial Design and Experiential Marketing with Guest Matt Jones
August 20, 2021 12:00 - 31 minutes - 21.7 MBWhat is industrial design? Industrial design is the professional practice of designing products, devices, objects, and services used by millions of people worldwide every day. In other words, just about every single thing you interact with on a daily basis was touched by an industrial designer. For over 20 years, Matt was a designer, builder, creator, and problem solver at GE Appliances. He’s managed teams to develop new brand engagements & experiences from trade shows to corporate events t...