E84: What Does Brand Positioning Actually Mean?
NerdBrand Podcast
English - December 03, 2021 13:00 - 43 minutes - 29.9 MB - ★★★★★ - 2 ratingsMarketing Business branding nerds marketing business startup entrepreneur Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: E83: Mastering Authentic Marketing
Next Episode: What does Brand Positioning Actually Mean?
On this episode of the NerdBrand podcast, we are discussing brand positioning.
What is brand positioning? How do other brands do it?
We’ll talk about and share familiar brands, and what they make us think of when we hear their names.
● GE - do things come to life still?
● Doritos
● KFC - it's more than chicken, it’s food.
● Minute Maid - not a maid service
● Domino's dropped "pizza" from their name. Why? Because they want to differentiate themselves from competitors and reposition as more than a “pizza-only" restaurant.